OrderPort

When was the last time you looked at your webstore through your customers' eyes?
Many wineries launch their online store and rarely revisit it, but small updates can have a big impact on visibility, conversion rates, and the overall shopping experience.

This week's focus: Making the Most of Your Webstore
✔️ Improve product discoverability with Google integrations
✔️ Increase average order value with product recommendations and Buy More messaging
✔️ Make products easier to find with better organization and categories
✔️ Enhance product pages with tasting notes, pairings, and winery stories
✔️ Set clear shipping and pickup expectations before customers purchase

The most effective webstores aren't necessarily the newest. They're the ones that are consistently reviewed and optimized.

Take 15 minutes this week to browse your store like a first-time customer. You may uncover simple opportunities to improve the experience and drive more sales.

Rosé season is here ☀️🍷

As the weather warms up, Rosé starts showing up everywhere for a reason. It’s approachable, refreshing, easy to pair, and naturally tied to experiences people want to share: patio tastings, weekends with friends, winery visits, and long afternoons outdoors.

For wineries, Rosé season is also a reminder that seasonal energy matters. The wines, experiences, events, and messaging that feel timely and lifestyle-driven are often what keep customers engaged throughout the summer months.

Here’s to the wines that bring people together all summer long. Cheers to Rosé season ✨

Employee Spotlight: Meet Ciara Girard!

From helping wineries succeed every day to dreaming about wine tasting adventures in Spain, Ciara brings curiosity, positivity, and a customer-first mindset to everything she does.

When she's not supporting our customers, you'll find her spending time with family and friends, hiking, practicing yoga, or hanging out with her two dogs, Cybil and Remi. And like many of us, her workday starts with one essential ingredient: a big cup of coffee. ☕

We're grateful to have Ciara as part of the OrderPort team!

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Thank you to everyone who joined us for our latest OrderPort Master Class, where we explored how wineries can use email to create more personalized customer journeys, improve engagement, strengthen wine club relationships, and drive repeat purchases.

Some of our favorite takeaways:
✔️ Segment your audience for more relevant communication
✔️ Turn transactional emails into branded touchpoints
✔️ Focus on hospitality, not just promotions
✔️ Create a consistent customer experience across every channel

When your messaging works as one connected system, every customer interaction becomes an opportunity to build stronger relationships and generate more revenue.

Missed the session? We'd be happy to share the recording and resources. Send us your email!

Most wineries know exactly what they pay for wine, shipping, and inventory. Payment processing? That's often a different story. Hidden fees, annual charges, PCI costs, maintenance fees, reporting fees, and separate accounts can make it difficult to understand what you're actually paying.

OrderPort Payments, powered by Stripe, takes a simpler approach.

✅ No PCI compliance fees
✅ No annual fees
✅ No monthly maintenance fees
✅ No reporting access fees
✅ No hardware usage fees
✅ Straightforward pricing that's easier to understand

The result? Less complexity, more transparency, and a clearer picture of your processing costs.

Think you may be paying more than you realize? Our team can provide a complimentary rate analysis to compare your current processor and estimate potential savings. Reach out to learn more about OrderPort Payments and request a complimentary cost comparison.

At Frichette Winery on Red Mountain, hospitality is all about creating memorable experiences and meaningful connections. Founded by husband-and-wife team Greg and Shae Frichette, the winery combines premium Washington wines, stunning views, and a team of self-proclaimed "Wine Edutainers" who make learning about wine approachable, engaging, and fun.

From their popular Mystery Wine Challenge and barrel tastings to immersive harvest experiences, Frichette Winery invites guests to experience wine in a way that feels interactive, educational, and unforgettable.

One of their favorite OrderPort features? Customer Alerts.
"Hospitality is in the details, and this feature helps us make guests feel genuinely seen, welcomed, and cared for."

Whether it's remembering a guest's favorite rosé, celebrating personal milestones, or making sure a four-legged friend gets a treat from the Pooch Pantry, Frichette Winery proves that exceptional hospitality goes far beyond the glass.

Give them a follow and learn more about what makes this Red Mountain destination so special:

Your highest-converting sales channel might not be your website or your email list. It's your phone. 📞

Phone outreach still works; especially when it's warm, personal, and tied to a real story (not a cold script).

Here are the 5 steps to building a phone sales program that drives DTC revenue without feeling pushy or transactional.

Save this for your next team meeting. Your club members will thank you. 🍇

Printer disconnects during a busy tasting room or restaurant rush can slow down service fast.

CloudPRNT technology helps wineries create a more reliable printing setup with stronger connectivity, faster ticket delivery, and fewer interruptions across tasting rooms, kitchens, and bars.

From receipts to kitchen tickets, smoother printing means smoother operations for both staff and guests.

✔ Faster ticket delivery
✔ Fewer disconnects
✔ Better multi-station connectivity
✔ Improved restaurant & kitchen workflows

It’s not just a printer upgrade. It’s a more dependable way to support daily winery operations.

Built on friendship, service, and a lifelong connection to the land, Bella Luna Estate Winery is creating wines with story, purpose, and personality in every bottle. Founded by veterans Kevin Healey and Sherman Smoot, this Paso Robles winery brings together small-batch dry-farmed winemaking with a deeply personal guest experience.

“This Memorial Day, we’re especially mindful of the sacrifices made by so many, and proud to carry forward a legacy shaped by service and resilience.” - Bella Luna Estate Winery

From their meaningful Fighter Pilot Red to Italian varietals like Sangiovese and Barbera, Bella Luna reflects both tradition and the spirit of the Central Coast. We also love how they use OrderPort to stay connected with their wine club community while creating a smooth, personalized customer experience. 🍷

Follow along: https://hubs.ly/Q04hmv7g0

Tomorrow is National Wine Day 🍷How are you celebrating?

Wine has always been about more than what’s in the glass. It’s about the moments wineries create: the conversations in the tasting room, the bottles shared with friends, the clubs and communities that keep customers coming back year after year.

For wineries, every interaction matters. The brands growing today are the ones turning hospitality, storytelling, and customer experience into something people want to be part of.

Cheers to the wineries continuing to innovate, connect, and grow the future of wine.