ThreeSixtyEight

We’re thrilled to welcome Bonnie Cameron to the team.

For months, she’s been in the work with us. Shaping information architecture, spotting challenges early, and bringing clarity to complex digital experiences.

Now, it’s official. Bonnie joins ThreeSixtyEight as our Senior Experience Strategist.

She brings a decade of experience in content strategy, IA, and preparing the web for an AI-powered future. She’s also one of those rare people who makes the work better and the room brighter.

Welcome, Bonnie. Let’s create the uncommon.

3 Strategic Shifts to Win on the Web.

The role of a website is changing.

It used to be where people came to learn about your organization, but now it’s also where AI learns about your organization.

It reads your content, builds an understanding of what you know, and increasingly uses that understanding to answer other people’s questions.

People still visit websites. But more often than ever, AI gets there first.

Most websites were built to help people find information.
Soon, AI will do a lot of that for us (today, bots make up 57% of all internet requests) .

So we’ve been asking ourselves a different question. What should websites become?

Here’s one idea. We built a little virtual version of our office (shout out to T.RICKS) that you can explore like a video game. A simple, fun experiment in what’s possible when the cost of creating interactive experiences drops.

Also, if you’ve never seen our office, now’s your chance.

Try it out - link in bio.

If the word “networking” makes you cringe a little, you’re not alone.

joined the panel at conference to share the reframe that changed it for him: networking isn’t about what you can get from someone, it’s about what you can give them.

Life doesn’t come with a script. But great companies know how to show up when it matters.

Proud to partner with on this timely new spot.