TV_Access

✨ National Academy of Engineering: Calling All Big Thinkers ✨

We’re proud to share the results from one of our recent national PSA campaigns:

📺 Broadcast TV
✔️ 14.5M+ Impressions
✔️ ROI: 24X
✔️ Aired in 193 Markets Nationwide

📻 Broadcast Radio
✔️ 19.3M+ Impressions
✔️ ROI: 12X
✔️ Carried by 28 Stations across the country

📊 Overall Campaign Performance
✔️ 33.8M Total Impressions
✔️ $1.42M Donated Media Value
✔️ 24X ROI

This success was powered by a combination of strategic distribution, proactive station outreach, and continuous tracking + reporting to maximize exposure.

🚀 Together, we are amplifying impact and bringing big ideas to a national audience.

🔥 Nonprofits, are you tapping into the power of Connected TV (CTV)?

CTV isn’t just another media channel—it’s reshaping how nonprofits connect with supporters. Here’s why:

✨ Why CTV Works Differently for Nonprofits
✅ Precision Targeting – Reach donors by demographics, interests, and behaviors
✅ Emotional + Measurable – Combine storytelling impact with digital tracking accuracy
✅ Cost Accessible – Lower entry costs than traditional TV
✅ High Impact – 57% of nonprofit video viewers go on to donate

📊 By 2025, 238M Americans will be watching CTV. For nonprofits, that means a scalable, cost-effective way to expand reach and inspire action.

💡 If you’re looking to grow awareness, engagement, and donations—CTV should be part of your strategy.

🚨 Nonprofits: Want to amplify your mission without breaking your budget?

Public Service Announcements (PSAs) are one of the most powerful—and often overlooked—ways to reach broad audiences using donated media across TV, radio, streaming/CTV, digital, and out-of-home.

But here’s the challenge: great creative means nothing if it never makes it to air.

This practical guide breaks down the process into three clear steps:
🔎 Audit what you already have—many nonprofits hold untapped video, audio, and photography that can be repurposed into PSA-ready assets.
📚 Build a standards-compliant library—format files to meet broadcaster specs, keep messages mission-first, and make accessibility a priority.
🤝 Collaborate for distribution—work with specialists who can traffic, re-traffic, and scale placements across channels.

Done right, PSAs do more than boost awareness. They build credibility, extend reach, and ultimately help more people.

If your nonprofit is ready to expand visibility and impact, this guide is a must-read: https://lnkd.in/gnZcs3ku

👉 What’s been your biggest challenge (or success!) in using PSAs to tell your organization’s story?

American Humane ran their all new Brand Anthem campaign through CTV- Connected TV and Streaming, gaining over 836,000 Impressions across the nation.

TV Access has secured donated ad space across major streaming platforms. Learn more on how to reach your nonprofit's audience by visiting our blog site (https://psamessaging.com/) and following us on LinkedIn (https://www.linkedin.com/company/tv-access).

In November 2023 the National Foundation for Credit Counseling (NFCC) released their campaign “Home Sweet Home”. This campaign was released through Podcast streaming and achieved over 1.1 million impressions reaching 727,050 unique users.

NFCC is the nation’s first and largest nonprofit dedicated to improving people’s financial well-being. Since 1951, the NFCC and its members have helped millions of people to improve their financial well-being. They work to restore financial health to millions of Americans during these challenging times.

Is your organization taking advantage of Donated Media? If not, why?

As a nonprofit, your organization has the ability to acquire donated media on TV, Radio, Billboards, and the Web.

Please assist us by taking a short survey regarding Donated Media (PSAs): https://mediaaccess.wufoo.com/forms/z1nl0j2j1x1fhyv/

American Humane is dedicated to ensuring the safety, welfare, and well-being of animals. This year, American Humane released three new Public Service Announcement campaigns (PSAs) featuring Morgan Fairchild, Kyle Richards, and Jennie Garth.

These messages remind us not only of the joy an adopted pet experiences, but also of the happiness that comes from welcoming them into your life.

The American Humane TV and Radio campaigns had a combined total of over 12.7 billion impressions with a donated media value exceeding $25 million for the 2023-2024 campaign year.

Billboards play a crucial role in public service announcement campaigns, amplifying PSA messages and increasing awareness. They can complement other forms of messaging, such as TV and radio ads, email marketing, and paid digital media ads. Strategic placement in high-traffic areas allows for increased exposure and reach. Billboards can also contribute to brand recognition by reinforcing a brand's image across diverse channels, boosting awareness by up to 45%. Non-profit organizations can use billboards to raise awareness, shape public opinion, and incite action among target groups. Billboards reach over 95% of the U.S. population, making them effective in rallying people around a common mission. https://www.linkedin.com/posts/tv-access_billboards-play-a-crucial-role-in-public-activity-7228826379000111107-Ao-D?utm_source=share&utm_medium=member_desktop

Virginia Department of Health release their statewide campaign in 2022. This campaign was a combination of television and radio over a 12-month period. Shortly after it’s release our team conducted a series of outreach and was able to report over 3.5 million impressions in the state of Virginia.