Brummitt Group

Amanda Brummitt and Chris Mathew talk life, careers, and the future of healthcare!

Get ready to be inspired! This week's episode of Healthcare AIn't Easy is now live. Join us we sit down with healthcare operations expert Amanda Brummitt to discuss clinician's receptiveness to advanced healthcare technologies, implications of current virtual care business models, particularly low-cost patient treatments and how private practices can do more with less!🎙🌟

Don't miss it! Tune in now!
Youtube: https://www.youtube.com/watch?v=abj-k3zFAiE
Spotify: https://open.spotify.com/episode/6CzqK0qd7UofFnfhOTFFyQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/episode-7-the-future-of-tech-in-healthcare-insights/id1710217083?i=1000636685499

Is your infusion center ready to start a blog? Get ideas here!

Creating an Infusion Center Blog | Brummitt Group Patients and referring providers are searching online for infusion info. Creating an infusion center blog can help them find you.

Want to up the patient experience game in your office? Secret shop it!

Why You Need to Secret Shop Your Practice | Brummitt Group Why physicians need to secret shop their medical practice is to ensure an excellent patient experience for customer service.

Recruiters, hospitals, and medical groups receive tons of CVs for every position. When faced with a huge stack of CVs, most will skim and only look at the ones that stand out.

What sets yours apart?

Tips for Improving Readability of a CV | Brummitt Group An easy to read CV sets clinicians apart from the competition

Join us on October 12th at Medical City Las Colinas for a Women's Health Panel! Our own Amanda Brummitt will moderate a panel with Dr. Samiha Alam of MD Pediatric Associates, Dr. Linh Huynh of Coppell ER, Dr. Divya Javvaji of Prime MD, and Dr. Zarina Sharalaya of Medical City Healthcare!

Big thank you to the sponsors: Mr. Cooper, Medical City Las Colinas, and Wilkerson Insurance Agency!

Register here:

Women's Health Panel: Strategies For Putting Health First The Coppell Chamber of Commerce s Working Well in Coppell committee has an amazing lineup of speakers for this year s Women s Healthcare Panel. Put your health first and join us as this esteemed group of physicians share their expertise in their chosen specialties in a Q A format: Dr. Linh Huynh - E...

PSA: It's too late to start networking once you need a job or have a new product to sale. Yep, you heard us correctly. Okay, maybe it's slightly facetious, but read on to understand.

We get messages all the time from people searching for a job or selling a product that are looking for connections. They've been chilling in their stable job for the last 2, 5, 10, 15 years and haven't been networking. It's waaaaaay easier to build relationships when you don't need something.

Start networking now. Work the room and meet everyone there with no intention of anything other than building a relationship. Volunteer in organizations to build organic relationships. Then, when you do need something a few years down the road, those relationships are already in place. And, you've likely benefited the community, so it's okay to ask for something back.

If you happen to work in healthcare in the Dallas Fort Worth area, you are very lucky when it comes to networking opportunities. There are literally more networking groups than you will have time to attend! The list below is just healthcare-focused groups. There are so many more that aren't healthcare focused like Chamber of Commerce than can provide a lot value. Pick a few and get started today.

Networking in Dallas Fort Worth for Healthcare Professionals | Brummitt Group Dallas Fort Worth offers many networking opportunities for healthcare professionals including ACHE, DFWHC, MGMA, and DFWBGH.

We hear all the time that people want to create a spa-like experience for patients, especially in infusion centers. Here is a list of tangible items of how to create that experience (smells, lighting, service). And maybe more important, a list of what not to do (signage, loud tv)!

If you aren't sure how it's working in your center, message us. We'd love to virtually or in-person check out your center and give you honest feedback!

Creating a Spa-Like Experience in a Medical Office | Brummitt Group Creating a spa-like experience in a medical office takes thought and planning

Ladies: Want to learn strategies to putting your health first? Join us on 10/12 for a Women's Health Panel at Medical City Las Colinas moderated by our own Amanda Brummitt!

Businesses: Sponsorships and amazing networking available at this event!

Register or Sponsor here:

Women's Health Panel: Strategies For Putting Health First The Coppell Chamber of Commerce s Working Well in Coppell committee has an amazing lineup of speakers for this year s Women s Healthcare Panel. Put your health first and join us as this esteemed group of physicians share their expertise in their chosen specialties in a Q A format: Dr. Linh Huynh - E...

Curate a patient experience worth talking about.

Look through your patient lens and see how it feels to be a patient in your practice. Call your practice as a prospective patient and see how long it takes to get an appointment. Be needy. Ask questions to see if your staff is friendly and patient. Leave a message (under another name/number) and see how long it takes to get a call back. Sit in your lobby to observe. When a patient walks in, does someone look up and smile at them? Does your team make them feel welcome? If not, train your team to create a patient experience more like a spa and less like a medical office.

Listen to your patient reviews. Look for trends and identify actionable areas for improvement.

One vital part of happy patients is a happy team. Build a culture that allows your team to love their jobs. Choose software, processes, and systems that set your team up for success so they can put their energy and brainpower into safely caring for patients.

Build a social media presence that is heavy on education and light on selling your practice.

No one wants to be “sold to.” So, create social media that gives people a reason to follow you. Share information to make their lives better. What is the problem that our customer has and how can we solve it? Every post should be from the perspective of the customer – a physician or a patient.

Don’t push the same content on the same day to every platform. Spread it out and mix it up so people that follow you on multiple platforms retain interest.

While there is overlap on each platform between potential patients and potential referrers, segmenting platforms for audiences works well. Or just be okay with the overlap and keep both audiences in mind when posting.

Consider using Linked for physician-facing information since it is a platform geared more towards professionals. Everything you post would be about fixing their pain points – quick access for patients, pre-authorizations handled by your practice, order forms available online, no hassles, excellent clinical outcomes, customized care to their needs, and anything else that they want.

Possibly use Facebook for patient-facing information. Easy parking, easy access, after-hours appointments, early morning appointments, cozy space, fast Wifi, friendly team, reasonable prices, and gentle nurses. Include lots of patient education here – preparing for a visit, what to expect, information on diseases, support groups, disease specific organizations, etc. Include pictures of the facility and staff so that patients start to build a familiarity with the practice. Helping them see you as people makes it less daunting to visit the practice.

Have fun with it and showcase your team! Do an Ask the Nurse or Ask the Doctor series answering common questions. These could be videos (which perform better than images or text) or images with text. Keep it informational and you will grow an audience of engaged followers.

Is your website a resource for patients and referring physicians?

Think about your site through the lens of your two customers – patients and referring physicians. Segment these in the main navigation. What do they want to know? What problem do they have and how can you fix it?

For patients, include resources for disease specific organizations that provide patient education. Build educational content around your speciality, conditions you treat, and specific treatments for search engine optimization. Write about the questions that patients repeatedly ask because that is what they are searching online. Include information on what to expect when visiting your office.

For physicians, have easily accessible order forms, an updated list of insurances accepted, and anything that will help them make a referral. Remember to look at it all through their lens. What do they care about? Clinical accuracy, efficiency, reasonable pricing, and happy patients.

Who is the right person for your physician outreach and what should their pitch be?

Select someone that knows your market, potential referring doctors, and/or the your speciality. Can a clinician work? Absolutely. This should be a high accountability position with sales and retention quotas, so they are incentivized to both develop and nurture relationships with referring offices. In the beginning before you are busy, schedule your physicians or office manager to join your salesperson on physician visits. Those clinician-to-clinician interactions are priceless.

Develop a value proposition for the sales pitch that aligns with the needs of referring physicians. Why should they pick your practice? What do you do better than the competition? How do you improve patient outcomes more efficiently or with greater care? The pitch should be about the needs of patients and referring physicians, not just selling your services.

Speaking of competition, research them so you know their strengths and weaknesses. Never mention them during a pitch but make their weaknesses your strengths. Does it take a long time to get an appointment? Then, make your appointment slots easier to access. If they don’t offer pre-authorizations, talk about how do. Are they expensive? Talk about the reasonableness of your pricing.

Looking to grow your practice this year? Physician outreach should be on your list of strategies. You need a proactive door to door outreach strategy to get the word out that your practice is serving patients.

Start by defining your target physicians. Build a list of physicians within 3 to 5 miles of your practice. Accurate names, specialties, addresses, phone numbers, and any affiliations saves a ton of time later. Building your own list is the most effective, as purchased lists often lack accuracy. Aim to have at least 50 physicians on your initial target list and expand specialties or geography, if needed.

We are super excited to be about to offer insights to North Texas MGMA about Profitability in 2023! Amanda Brummitt, FACHE will share tips on retaining and growing your patient population through improved patient experience, marketing, and business development.



D**e Law group

What is our favorite topic?? Patient Experience, of course!

Dr. Kevin Stevenson, FACHE and our own Amanda Brummitt, FACHE discuss:
-Creating the expectation for great customer service from the top down in an organization
-Generating a new organizational culture to redefine the patient experience
-How the right script can transform customer service and patient satisfaction

They also talk about it as a business strategy. “Being good to our patients is vital,” Amanda said. “I think it’s easier keeping existing patients happy than it is to acquire new patients.”

Listen to the episode here: https://marketscale.com/industries/uncategorized/a-consultants-approach-to-improving-patient-experience/

A Consultant’s Approach to Improving Patient Experience - MarketScale The Brummitt Group’s, Amanda Brummitt shares with host, Kevin Stevenson, best practices for improving patient experience.

ObGyn Office in Dallas Seeking Practice Administrator

They are looking for an office manager of a 4-physician Ob-Gyn group near downtown Dallas at Baylor University Medical Center. The role would be mainly managing office staff and day-to-day operations. Some experience with billing and health insurance would be ideal, but not mandatory. They are looking for someone with strong interpersonal skills and communication.
Know someone great? Email resume to [email protected]

If you know our founder, Amanda Brummitt, then you know she loves to serve the healthcare community, believes in giving back, and does not like to be in the spotlight. We are proud that she was honored as one of two of ACHE of North Texas' Volunteers of the year.

Pictured with ACHE North Texas President Dustin Anthamatten and President-elect Felixia Colón, Marina Williams and Keisha Riser, and Bret Brummitt.

Can a brand safely use emojis to convey tone or make messages fun?

I thought so. And, I've been cautiously using emojis with brands I represent for years. They are fun, help to set the tone, and are visually appealing to break up space.

For instance, in an article about nutrition, I've often used broccoli and water drops for bullet points. Or, in a patient-facing podiatry post, using a foot or shoe. Or, a baseball for a sports medicine post. I don't use them often enough to have official guidelines and just use discretion and use them sparingly.

Well, I've been working on Brand Guidelines for a professional association that will be utilizing volunteers to post on Insta, Twitter, Facebook, and LinkedIn. So, I dove in deeper than normal with details on these guidelines. And, I decided to include a list of emojis to exclude. As a geriatric millennial, I understand that I shouldn't use an eggplant or a peach. But, because of my "advanced" age, I was planning to first research online and then consult my young adult children on emojis I should avoid.

Friends, I didn't even make it to the second step. Google was enough. Emojis are all dirty now. I rapidly started making a list of emojis not to use - eggplant, peach, corn, hot dog, taco, cherries, noodles, red pepper, this face 🥴, this face 🥵, this face 😈, this face 🤤, dump truck, peace sign, brain, okay hand signal, pointed finger, big eyes, tongue, water droplets, leaves, and hammer. And, I quickly decided to give up as it became abundantly clear that it is a risky move to use an emoji.

So, bottom line: a basic smiley face is probably fine. A thumbs up or high five is likely fine, although the internet says that a thumbs up is passive aggressive. I disagree. Oh, and a laughing so hard that I'm crying emoji is safe, but apparently considered uncool by the hip.

-Amanda (A geriatric millennial just trying to keep up with trends)

People ask us ALL THE TIME how to get to know hospital leaders in the DFW area.

Go to events! It's a robust chapter that is welcoming and engaged.

Network BEFORE you need people. Get to know folks and give back to the community BEFORE you ask something of the community. The time for networking is BEFORE you need the network. Once you are searching for a job or wanting to sell something, you are already behind. Build the organic relationships now at these upcoming events.

Cocktails with the Chiefs
Date: Tuesday, October 11
Time: 6-8pm
Location: River Crest Country Club, Fort Worth
Topic: Funding the Future of Healthcare in Texas: how policy, advocacy, and traditional delivery systems come together for Texans
More Info/Register Here: https://www.eventbrite.com/e/418293245357

ACHETNX Annual Women's Breakfast
Date: Thursday, October 13
Time: 7:30-9:15am
Location: Medical City Dallas Hospital – City Hall
Topic: Empowered Women Empower Women
More Info/Register Here: https://www.eventbrite.com/e/425852224467

Asian Healthcare Leaders Community of North Texas’ Inaugural Event
Date: Thursday, October 20
Time: 5:30-7:30pm
Location: Methodist Southlake Hospital
Topic: Breaking the Bamboo Ceiling
More Info/Register Here: https://www.eventbrite.com/e/425903096627

4th Quarter Education Event
Date: Thursday, October 27
Time: 3-7pm
Location: Methodist Dallas Medical Center
Topics:
Panel 1: Fostering the Inclusion of Patient and Employees with Disabilities
Panel 2: Behavioral Healthcare: Approaches to Increase Value for the Organization and Meet Community Needs
More Info/Register Here: https://www.eventbrite.com/e/402501812757

2022 ACHENTX General Membership Convocation
Date: Thursday, November 10
Time: 5:30-9pm
Location: Brookhaven Country Club
Topic: Organizational Silence and Hidden Threats to Patient Safety
More Info/Register Here: https://www.eventbrite.com/e/414728402817
PS: We'll be at this one...so let us know if you will and we'll look for you.

Networking Blitz (an orientation to our ACHENTX chapter and an opportunity for members to get to know other members better)
Date: Tuesday, November 15
Time: 6-8pm
Location: Texas Health
More Info/Register Here: https://www.eventbrite.com/e/414792143467

Breakfast with the President – Benson Chako, FACHE
Date: Tuesday, December 6
Time: 7:30-9am
Location: Methodist Southlake HospitalHospital
More Info/Register Here: https://www.eventbrite.com/e/419045525447

2022 ACHENTX General Membership Convocation Convocation topic: Organizational Silence and Hidden Threats to Patient Safety

Want to grow your practice? Start by evaluating your patient experience. When it is frictionless, you are ready to market!

Customer Service for Medical Offices | Brummitt Group Where is customer service at right now in your clinic? What do your patients say? What do your reviews say? Is your team warm and fuzzy?

👏🏼👏🏼👏🏼

She just got accepted to medical school. She’s 13. — The Washington Post “I just have extremely good time management skills and I’m very disciplined,” said Alena Analeigh Wicker.

We’ve all pulled up a listing for a business on Google, Facebook, or Yelp to confirm a business was open, driven there, and then discovered that they aren’t really open that day or have moved.

Frustrating, right?

It's an easy fix!

Online Profiles Make It Easy for Customers to Find Your Practice | Brummitt Group Online profiles are a simple tool to keep customers updated on your practice. Claim and update your profiles.

Friday August 26th from 1 - 3 pm don't miss the Coppell Chamber of Commerce's Working Well in Coppell Annual Bowling Classic at PINSTACK!

This is a great opportunity to grow your business contacts & bond with co-workers and friends while enjoying the friendly, but fierce, competition only bowling can provide!

Come ready with your best bowling attire as 50 bowlers fill eight lanes to take on the pins and grow their business relationships!

Entry fees ($350 for team of 4 or $75 for individual) include bowling, drink ticket, and snacks.

The Chamber will recognize:
· Best High Score (team)
· Best High Score (individual)
· Best Dressed Team
· Most Spirited Team

Sponsorship opportunities available! Please feel free to reach out to [email protected] or [email protected] for more information.

Coppell Chamber Bowling Classic 2022 Take a break from the heat this summer at the return of our annual Pinslayers Bowling Classic on Friday, Aug. 26! Build your team and enjoy the friendly, but fierce, competition only bowling can provide. Come ready with your best bowling attire as 50 bowlers fill 8 lanes to take on the pins and grow...

We are asked fairly often whether or not a practice should have multiple pages. The answer is...it depends. There are a lot of variables to consider. We discuss them in the attached post.

Have a scenario we don't address? Just ask in the comments! We'd love to brainstorm with you to help you find the right direction for your practice.

Should Your Practice Have Multiple pages? | Brummitt Group If you have multiple locations and can maintain all the pages well, go for it. Healthcare is delivered on a local level, so the more hyper-local the better. It's time and resource intensive, but is awesome if you can do it.

Planning is key to a great strategic marketing plan for your infusion center. Develop a plan from the tips below, commit to it, and watch your infusion center grow. You'll need to define who you are, create your identity, develop a physician outreach strategy, and build an excellent patient experience.

Roadmap for Strategically Marketing Your Infusion Center | Brummitt Group Define your identity, develop a physician outreach strategy, and build an excellent patient experience to market your infusion center

Don't use acronyms when referring to your practice. It hurts brand recognition.

Acronyms are Bad for Marketing | Brummitt Group Acronyms hurt marketing and brand recognition

Great opportunity to refresh, recharge, and re-invigorate at the ACHE of North Texas' Women's Healthcare Executives' Network! All are welcome.

2022 ACHENTX's WHEN Women's Conference This popular annual conference is offered by the ACHE of North Texas chapter's Women's Healthcare Executives' Network.