It's Not About the Bag
Fashion and lifestyle brand

Photos from Consuela's post 12/07/2023

Things that make our day ridiculously awesome: Iced Alphabet Charms ❄️✨ Add to gifts, bags, or even as a wine charm for that personal touch 🥰


Photos from Consuela's post 12/05/2023

Raise your cup to teachers this holiday season! 🥰🍎 Give the gift of the perfect Drinkware that will keep drinks hot or cold ☕️💞

Photos from Consuela's post 12/04/2023

It's all in the journey 💓🤩 The Joy Downtown Crossbody as seen on the streets of Guanajuato. Where do you take your Consuela? ✈💞


We recently had the pleasure to attend the Latinitas Open House! 💜😄 Come along with us for an amazing night of celebrations, including honoring a new Consuela Viva Babe, Kassandra! 🥳💞 Kassandra is an active committee member at Latinitas, as well as a generous volunteer for many other local organizations. Learn more about Kassandra’s story and nominate someone today at the link below. 🥰🎉

Photos from Consuela's post 12/02/2023

This Chica ROX! 😄💓 From the office to the market, the Rox Chica Tote is ready for every adventure. 💕 P.S. Add Iced alphabet Charms for an extra bit of sparkle. ✨


It's time to shine! 🌟 December 1st is National Christmas Lights Day 💞✨ How are you decking the halls for the holiday season? 😄

Photos from Consuela's post 11/30/2023

Prints that inspire 🌈🥰 Joy, Olive, and Nudie are just some of our designs made in collaboration with Mexican artist Taquito. 💞 The bright colors and motivational words are a reminder to smile each day 😊


The Isabel Hobo 🤎🩵 Soft pebbled leather, hand-painted details, and convertible straps 🙌


It's Giving Tuesday! Today we are giving back to , a non-profit here in Austin, TX. 💜 Latinitas empowers young girls through media and technology. 20% of all sales today will benefit their amazing programs 💓


Shop your faves before they're gone! 😊💖 Our Black Friday Sale is ending soon ⏰


Leftover lovers unite! 🙌🏼🦃 Enjoy our tried and true best way to eat Thanksgiving leftovers. Just add turkey!

Photos from Consuela's post 11/23/2023

Wishing you a very Happy Thanksgiving from our Consuela Family to yours! 🧡 Today, we're celebrating the love and light brought by our incredible Consuela Viva Babes! ✨ What are you thankful for today? 💞


Introducing our newest Consuela Viva Babe Kimberly - a dedicated leader, mother, and genuine hero. 💞

Kimberly's journey began with a dream as a teenager when she first envisioned the impactful life she leads today. Her commitment to spreading love has touched the lives of so many in her community. She is currently an active participant in the Lions Club, an organization that focuses on supporting individuals who are blind and visually impaired, with comprehensive eye exams and new glasses.

Kimberly also supports causes like the Battered Women's Shelter and champions "Repurse for Purpose,” a cause she started eight years ago. Alongside her team at Capital City Bank, Kimberly gathers gently used handbags and fills them up with essentials, small treasures, and letters of encouragement - all aimed at sharing hope with other women. 🌟

It’s no surprise that in her professional career as a Bank Manager, Kimberly has achieved remarkable success. She’s been recognized with the prestigious Summit Award for Leadership and has consistently ranked as a top performer in her company for four consecutive quarters. 👏

Beyond her professional and charitable work, Kimberly is not just a role model but also a best friend to her daughter. In her daughter’s words, “She’s the backbone of our family.” Kimberly’s love is unwavering, and she never falls short of showing it.

In Kimberly, we find a source of inspiration, a true Consuela Viva Babe who embodies the incredible impact one can have when guided by love, determination, and a commitment to making the world a better place! ♥️

One of Kimberly’s favorite quotes is, "The true test of your character is what you do when no one is watching."

Nominate someone today 💓


Here's to a peaceful Saturday full of relaxation and frenzy-free shopping 😊🌇💕 Shop your favorites at the link below. 💗


Fridays are for coffee shops and sunshine ☀️ ☕️

Featuring the Kat Midtown (psst, she’s included in the Black Friday Sale 😉). Shop at the link below 💗

Photos from Consuela's post 11/16/2023

The Black Friday & Cyber Monday Sale is ON!! 🙌🥳🛍️ Favorite styles (OG and new!) are on sale ❤️ Shop online and in stores while supplies last 🥰


Meet Laura 💗✨ This lightweight quilted nylon is our favorite shimmery neutral 😊 P.S. be sure to sign up for our email list ;)


The magic of Mexico! 💕❤️
Our teams work closely, offering mutual support and fostering strong connections, all with the shared mission to Make Today Ridiculously Awesome in both the U.S. and Mexico. 🇲🇽


Meet Samantha, our remarkable newest Consuela Viva Babe, shining brightly in the heart of Wharton, Texas! With over a decade of dedication as a substitute teacher, Samantha is the unsung hero who has transformed numerous children's lives, leaving a lasting impact far beyond the classroom! 📚

What is Samantha’s superpower? Her ability to profoundly connect with her students and treat each one of them as her own inspires them all to reach for the stars. Her sister, who nominated her, proudly says, “She has a gift! The children gravitate to her… those are her babies.” Samantha's impact is so strong that when she is in town, students eagerly drag their parents to meet her, excited to introduce her to their families. What a testament to the authenticity of Samantha’s guiding hand and kind spirit as an educator who makes an unforgettable impact on her current and former students. 🙌

Beyond the classroom walls, Samantha extends her community reach by volunteering with her church's religious education programs, where every child knows her name, and her dedication has become a source of inspiration to all. 🌠

Recently, Samantha embarked on a new role as a full-time paraprofessional for preschool through first grade. She guides students not only in the value of perseverance but also in the joy of taking on challenges, all while knowing they have a mentor in Samantha — a true ‘Super Awesome Teacher’ who believes in them. 💪

Samantha lives by Babe Ruth’s words: “Never let the fear of striking out keep you from playing the game.” ⚾🏆

Nominate someone today! 💞


Fill those stockings with joy 💗😄 Our Holiday Gift Guide has Best Sellers and fantastic Gifts under $75 to find the ultimate stocking stuffers 🥰🎁

💖 Shop the Gift Guide here:

Photos from Consuela's post 11/10/2023

The holidays are here at the Consuela store! 💝✨ Check out our Guadalupe and Smithville locations for everything on your list 😇💓


The Lolo Large Cosmetic 💐💕 Toss in cosmetics, accessories, or any loose essentials to keep them organized and in easy reach 😊

Photos from Consuela's post 11/06/2023

The Kit Weekender is the star of the show 🌟 Shop travel essentials that shine. 💖


Let's give a round of applause for Victoria, our newest Consuela Viva Babe! Her heart shines as bright as her smile as she goes above and beyond for her family and gives back to the Houston community.

Victoria's 14-year-old son nominated her and shared: "She is an amazing mom, amazing friend, amazing office manager, and she always listens; I don’t know how she does it all." He also highlighted that patients who walk through the dental office doors aren't just clients; they're treated like family. My mom’s extraordinary ability to remember conversations, personal details, and the journeys of patients—some from half a year ago—leaves everyone in awe. Her warm and caring nature has endeared her to countless individuals, and it's easy to see why patients adore her. 💕 💕

But Victoria's dedication doesn't stop at the dental office doors. She volunteers at various community events that provide free dental screenings and gives away dental goodie bags during Halloween. She also manages social media for a community outreach program, spreading goodwill and helpful resources for those in need. Her commitment to serving the community is as profound as her commitment to her family.

Victoria's journey has come full circle from childhood when she received Christmas gifts from the Goodfellow Fund program. Today, she is on the other side, volunteering and hosting programs she once attended. Giving back to the community is part of her life's tapestry. She is not just an amazing mother, an office manager, and a community champion; she is a beacon of love and kindness to all who come in contact with her. We salute you, Victoria, for all that you do! ✨💖 ✨

Victoria's life mantra, "Life is like a piano. What you get out of it depends on how you play it," is a testament to her positive outlook and the tune of goodness she brings into the world.

Nominate someone today. 💞


Mel is full of surprises! 💕🪩 Stock up on goodies for the holiday season (or just because 😊)!


Dancing into Fall 💃🍂 The Sally Hobo is the perfect transition bag from season to season.

Photos from Consuela's post 11/02/2023

The 2023 Holiday Gift Guide has arrived 🥳🕺 Give the gift of Consuela with Best Sellers, Gifts $75 & Under, and more 💝

Shop here:

Photos from Consuela's post 10/31/2023

It's ICED! ❄️✨ Add Iced Alphabet Charms to any bag for a touch of magic 💫


That Fall '23 energy 🙌💜 See all the colors, textures, and feelings that make this season so special to us 🥰


During National Domestic Violence Awareness Month, we proudly spotlight our newest Consuela Viva Babe, Ashlie. Her remarkable work at SWAN (Stopping Women’s Abuse Now) is making a profound difference in the lives of individuals and families. 👏

SWAN serves as a safe haven for women and children fleeing domestic violence, as well as unhoused families and men in rural southern Illinois. In her role as Shelter Supervisor, Ashlie consistently goes above and beyond to offer unwavering support to her clients and dedicated staff, leaving a lasting impression on every life she touches.

Ashlie’s journey with SWAN began as a Children's Case Worker. Her commitment for positive change led her to advocate for the implementation of parenting classes, a valuable resource that benefits her clients today. Shaped by her personal experiences, growing up with her mother fostering kids and fostering two children herself, she has become a compassionate advocate for those in crisis. Her dedication to ending the vicious cycle of abuse has touched countless lives through her work at SWAN. 🌟💖

Ashlie’s exceptional dedication has not gone unnoticed. This year, she was honored as the 2023 SWAN Shelter Employee of the Year, a well-deserved recognition for her tireless commitment! We deeply admire Ashlie’s remarkable journey and invite you to visit SWAN’s website at to learn more and show your support for this essential organization. 🙌

Ashlie’s guiding mantra, “Be one step ahead of the hate.” is a reflection of her everlasting commitment to a more compassionate world. 🌍✨💕

National Domestic Violence Hotline is 1-800-799-7233 (open 24/7)

Nominate someone to be a Consuela Viva Babe today. 💓


It's spooky season 👻💙 What are you spelling with your Felt Alphabet Charms? 💕


Spacious and organized, the Thunderbird Market Tote has it all for the girl on the go! 🏃‍♀️💖

Photos from Consuela's post 10/26/2023

It's National Pumpkin Day 🧡 Lolo and Nudie are the prettiest in the patch 😊💓 Which are you picking? 🤩


Beam me up, Mena 🛸💫💓 The Mena Combi is ready for abduction 👽


Today and everyday, 💞☀️ What makes your day ridiculously awesome?


Clay all day 🙌🦋 A longtime best seller, the Clay Classic Tote is spacious, durable, and here to stay 💘


In the heart of Bastrop County exists a true gem whose selflessness and dedication have woven a tapestry of compassion for our furry four-legged friends frequently overlooked—our newest Consuela Viva Babe Martha! This extraordinary Consuela Viva Babe invests an incredible 175+ hours per month volunteering, pouring her heart and soul into the mission of Bastrop Cats Anonymous TNR Society.

Martha's journey as a volunteer is a testament to her unwavering commitment to seeing opportunities and stepping up to make a meaningful difference. Over the years, she has generously shared her time and talents with various organizations. Her current passion that started when some cats birthed under her porch in 2018, that has truly ignited a flame within her. So far, in 2023, over 550 cats have been spayed and neutered, and addressing the stray and feral cat overpopulation in Bastrop County is at the heartbeat of her community service.

With unyielding determination, Martha manages Trap-Neuter-Return (TNR) appointments, serving as the point of communication for community members seeking assistance. Her role often leads her to travel the county, delivering humane traps and imparting invaluable knowledge on safe trapping and transportation of feline friends for their appointments. Her dedication extends even further as she has organized nine distinct locations for spay/neuter services, all aimed at meeting the pressing demand and curbing the issue at its root.

Martha lives out her mantra as frequently being the guardian angel for families struggling to provide sustenance for their community cat colonies, ensuring no furry friend goes hungry. She is helping the cats, but she’s also supporting the people who have the need to help the cats. Her nurturing spirit also extends to the kitties, tirelessly networking to find them loving homes where they can thrive and flourish.

What makes Martha's efforts even more awe-inspiring is the fact that she carries out these duties 100% as a ridiculously awesome volunteer. Her actions echo the sentiment that kindness knows no bounds and that the love for our fellow creatures is a force that can move mountains.

Martha’s Mantra: "We help people who help cats" 🐱💗

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Videos (show all)

We recently had the pleasure to attend the Latinitas Open House! 💜😄 Come along with us for an amazing night of celebrati...
The Isabel Hobo 🤎🩵 Soft pebbled leather, hand-painted details, and convertible straps 🙌 #handbag #crossbodybag #leather ...
It's Giving Tuesday! Today we are giving back to @Latinitas , a non-profit here in Austin, TX. 💜 Latinitas empowers youn...
Leftover lovers unite! 🙌🏼🦃 Enjoy our tried and true best way to eat Thanksgiving leftovers. Just add turkey! #leftovers ...
Here's to a peaceful Saturday full of relaxation and frenzy-free shopping 😊🌇💕 Shop your favorites at the link below. 💗ht...
Shop at the link in bio 💖🥰
Meet Laura
Lolo Large Cosmetic
Mel Classic Tote
Sally Hobo
The Making of Fall '23
Thunderbird Market Tote


3500 Guadalupe Street
Austin, TX

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 8pm
Saturday 11am - 8pm
Sunday 11am - 4pm

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