Predictive Data Lab

We help clients get the most of their data.

Customer Segmentation & Buyer Personas: Why do they Matter? — Predictive Data Lab 10/16/2023

Check out our blog!
Customer Segmentation & Buyer Personas: Why do they Matter? — Predictive Data Lab https://hubs.ly/Q01QXSCr0

Customer Segmentation & Buyer Personas: Why do they Matter? — Predictive Data Lab Customer segmentation and buyer personas help your business tailor its marketing efforts to understand your target audience in more detail than ever. Understand why Predictive Data Lab is leading the industry in these reports, the key data insights we provide, and what it can do for your business.

10/11/2023

Who is AVA?
AVA AI is Predictive Data Lab's intelligence system with robust AI capabilities to ingest client data enriching it with information on target audiences and visualizing a portrait of what their ideal customer wants, who they are, how they feel about specific products, brands, and services. In addition to that, AVA can be applied to business trends in general to understand what external factors are affecting their business. All to be used to develop marketing plans and inform decision making.

Visit https://hubs.ly/Q01QCsjM0 to learn more.

10/06/2023

Only 10 days left for the 38th Texas Travel Summit to be hosted by the Texas Travel Alliance from October 16th - 18th in El Paso, Texas! If you are attending, make sure to stop by our booth to get some goodies and meet our amazing team.

To get your tickets, please visit https://hubs.ly/Q01QWMTL0 and we'll see you in El Paso.

About — Predictive Data Lab 09/27/2023

Who is Predictive Data Lab, you ask?

✔️ We are a startup business and marketing intelligence company based in Austin, Texas.
✔️ We are a team of subject matter experts in Data Science, Marketing, Predictive Modeling and Media Planning.
✔️ We partner with marketing agencies as an extension of their team providing clients with predictive analytics and AI at scale to drive and deliver successful campaigns.

To learn more, send us a message at [email protected] or visit https://hubs.ly/Q01QMzCX0

About — Predictive Data Lab  ABOUTWe are a group of passionate, data-driven professionals who love to find solutions to complex problems. We complement your team by providing strategic insights for your data, research, and analysis. We can be called data analysts, statisticians, mathematicians, and marketers, but ultimately ...

Visit San Antonio Awards Major Marketing Agency of Record Contract to Latino-Founded, Multicultural Agency - 09/25/2023

As we celebrate Hispanic Heritage Month, and a Hispanic-owned company, we are thrilled to announce that Predictive Data Lab has been selected in partnership with Rest of the World and Chamoy Creative to continue advancing Visit San Antonio's tourism marketing initiatives driving a strong economic impact on the local community.

We have been working with Visit San Antonio for over 4 years, which has allowed us to analyze trends over time, provide strategic guidance on marketing efforts based on actual data, and see the city's growth firsthand.

We are looking forward to the future and we are excited to see what the upcoming months have in store for this wonderful city.

Visit San Antonio Awards Major Marketing Agency of Record Contract to Latino-Founded, Multicultural Agency - Visit San Antonio awarded a new major marketing agency of record contract to Rest of the World agency in partnership with Chamoy Creative.

12 business experts share the best ways to keep up with market changes - The Business Journals 09/22/2023

Predictive Data Lab's CEO, Carlos Casas on Leadership Trust:

12 business experts share the best ways to keep up with market changes
https://hubs.ly/Q01QX73W0

12 business experts share the best ways to keep up with market changes - The Business Journals The Business Journals features local business news from 40-plus cities across the nation. We also provide tools to help businesses grow, network and hire.

09/18/2023

How are influencers changing advertising trends and consumer behavior? Check out our 2023 statistical report on advertising trends to learn more.

Visit https://hubs.ly/Q01QLX4C0 to access.

09/13/2023

Here's how we use AVA to develop effective media planning strategies at Predictive Data Lab:

AVA’s data sources provide intelligence on four key segments that help better understand the visitors of a particular destination. These include elements on: WHO, WHAT, WHERE and EMOTIONAL EXPERIENCE. We combine client data with trusted information from public and private databases to create actionable predictive modeling and targeting down to the neighborhood level. Once these data-driven audience profiles are defined, they can be layered and activated into the digital media strategy.

Visit https://hubs.ly/Q01QCsX80 to learn more.

09/04/2023

At Predictive Data Lab, we extend our heartfelt appreciation to our incredible team and all workers who tirelessly contribute to the growth and success of our society. You are the backbone of our nation, and we are grateful for your commitment and passion.

Wishing everyone a happy and rejuvenating Labor Day! Thank you for your hard work and dedication.

08/31/2023

Who is AVA?
AVA AI Predictive Data Lab's intelligence system with robust AI capabilities to ingest client data enriching it with information on target audiences and visualizing a portrait of what their ideal customer wants, who they are, how they feel about specific products, brands, and services. In addition to that, AVA can be applied to business trends in general to understand what external factors are affecting their business. All to be used to develop marketing plans and inform decision making.

Visit https://hubs.ly/Q01QCsr60 to learn more.

08/28/2023

What's the expected furniture E-Commerce market pe*******on rate in the United States from 2017 to 2025? Check out our report on E-Commerce trends to find out.

Visit https://hubs.ly/Q01QL_Kx0 to access.

10 effective ways to manage conflict resolution in remote teams - The Business Journals 08/25/2023

Predictive Data Lab's CEO, Carlos Casas on Leadership Trust:

10 effective ways to manage conflict resolution in remote teams.
https://hubs.ly/Q01QX2bl0

10 effective ways to manage conflict resolution in remote teams - The Business Journals The Business Journals features local business news from 40-plus cities across the nation. We also provide tools to help businesses grow, network and hire.

08/23/2023

At Predictive Data Lab, we have subject matter experts in two main disciplines:

✔️ Data Science & Predictive Analytics
✔️ Marketing & Programmatic Media Buying

In partnership with ATD Partners, we are able to offer a full stack of services to our clients that aligns media planning and ex*****on powered by real data analytics and business intelligence to achieve powerful outcomes.

08/15/2023

What matters the most to consumers when it comes to online fashion shopping? Check out our fashion industry reports with valuable statistics on consumer behavior.

Visit https://hubs.ly/Q01QLRmq0 to access.

08/10/2023

What's the purpose of AVA?
AVA AI was created to identify who is most likely to buy your product or service right now. By layering thousands of data sources into your customer records, we can answer the following questions:

✔️ Where does your customer live? How do they live?
✔️ How do your customers interact with your brand?
✔️ What related phrases are customers using when searching your brand?
✔️ What do customers read when your brand is mentioned by media outlets?
✔️ Do customers respond positively, neutral, or negatively to your brand?
✔️ What are customers saying about you?

Visit https://hubs.ly/Q01QCsH80 to learn more.

08/01/2023

We are excited to share that we will be sponsoring the 38th Texas Travel Summit to be hosted by the Travel Alliance from October 16th - 18th. To get your tickets, please visit https://hubs.ly/Q01QzG5K0 and we'll see you in El Paso.

16 ways leadership teams can help employees accept and adapt to big changes - The Business Journals 07/28/2023

Predictive Data Lab's CEO, Carlos Casas on Leadership Trust:

16 ways leadership teams can help employees accept and adapt to big changes
https://hubs.ly/Q01QX3yg0

16 ways leadership teams can help employees accept and adapt to big changes - The Business Journals The Business Journals features local business news from 40-plus cities across the nation. We also provide tools to help businesses grow, network and hire.

Customer Segmentation & Buyer Personas: Why do they Matter? — Predictive Data Lab 07/26/2023

Check out our blog!
Customer Segmentation & Buyer Personas: Why do they Matter? — Predictive Data Lab https://hubs.ly/Q01QXPVy0

Customer Segmentation & Buyer Personas: Why do they Matter? — Predictive Data Lab Customer segmentation and buyer personas help your business tailor its marketing efforts to understand your target audience in more detail than ever. Understand why Predictive Data Lab is leading the industry in these reports, the key data insights we provide, and what it can do for your business.

07/24/2023

How can you and your website stand out from the crowd? According to Forbes, being yourself while appearing calm and confident with a smile during in-person interactions goes a long way! As for your website, it's best to be visually attractive and get your point across quickly

About — Predictive Data Lab 07/19/2023

Who is Predictive Data Lab, you ask?

✔️ We are a startup business and marketing intelligence company based in Austin, Texas.
✔️ We are a team of subject matter experts in Data Science, Marketing, Predictive Modeling and Media Planning.
✔️ We partner with marketing agencies as an extension of their team providing clients with predictive analytics and AI at scale to drive and deliver successful campaigns.

To learn more, send us a message at [email protected] or visit https://hubs.ly/Q01QMvBw0

About — Predictive Data Lab  ABOUTWe are a group of passionate, data-driven professionals who love to find solutions to complex problems. We complement your team by providing strategic insights for your data, research, and analysis. We can be called data analysts, statisticians, mathematicians, and marketers, but ultimately ...

07/13/2023

What's the forecast for the hotel and hospitality industry in 2023? Check out our industry trends report to find out how does it compare to actual 2023 numbers so far.

Visit https://hubs.ly/Q01QL_wv0 to access.

07/10/2023

Here's how we use AVA to develop effective media planning strategies at Predictive Data Lab:

AVA’s data sources provide intelligence on four key segments that help better understand the visitors of a particular destination. These include elements on: WHO, WHAT, WHERE and EMOTIONAL EXPERIENCE. We combine client data with trusted information from public and private databases to create actionable predictive modeling and targeting down to the neighborhood level. Once these data-driven audience profiles are defined, they can be layered and activated into the digital media strategy.

Visit https://hubs.ly/Q01QCsYY0 to learn more.

07/04/2023

From all of us at Predictive Data Lab, we wish you a joyful and safe 4th of July! Let's cherish our freedom and work towards a future of peace, prosperity, and unity.

06/27/2023

What matters the most to consumers when it comes to online fashion shopping? Check out our fashion industry reports with valuable statistics on consumer behavior.

Visit https://hubs.ly/Q01QLQg_0 to access.

06/19/2023

How are influencers changing advertising trends and consumer behavior? Check out our 2023 statistical report on advertising trends to learn more.

Visit https://hubs.ly/Q01QLS2f0 to access.

06/15/2023

15 key sales habits that lead to sustained success - Austin Business Journal

"Recognize when your offering isn’t the best fit.
Listen to truly understand each person’s pain points — even if your product or service is not the best fit. It is hard to turn down a potential client. However, to avoid client relationship hurdles in the future, it is also important for a salesperson to recognize when their product or service is not the right solution for someone. This is an essential skill that not many salespeople have."

– Carlos Casas, Predictive Data Lab

www.bizjournals.com

14 signs you may be micromanaging (and how to step back) - The Business Journals 06/09/2023

Predictive Data Lab's CEO, Carlos Casas on Leadership Trust:

14 signs you may be micromanaging (and how to step back) - The Business Journals https://hubs.ly/Q01QW-Hs0

14 signs you may be micromanaging (and how to step back) - The Business Journals The Business Journals features local business news from 40-plus cities across the nation. We also provide tools to help businesses grow, network and hire.

06/06/2023

What's the purpose of AVA?
AVA AI was created to identify who is most likely to buy your product or service right now. By layering thousands of data sources into your customer records, we can answer the following questions:

✔️ Where does your customer live? How do they live?
✔️ How do your customers interact with your brand?
✔️ What related phrases are customers using when searching your brand?
✔️ What do customers read when your brand is mentioned by media outlets?
✔️ Do customers respond positively, neutral, or negatively to your brand?
✔️ What are customers saying about you?

Visit https://hubs.ly/Q01QCsw20 to learn more.

10 essential steps to take before entering a shareholder or partnership agreement - The Business Journals 06/01/2023

10 essential steps to take before entering a shareholder or partnership agreement - Austin Business Journal

"Outline each party’s value proposition.
The value proposition from both parties must be clearly outlined, including any exchanges of services, products or joint projects. Any important concessions that took place during the negotiation process should also be part of the written agreement. Always make sure there is a cancellation clause in place outlining what will happen if the partnership does not come to fruition as expected."
– Carlos Casas, Predictive Data Lab

10 essential steps to take before entering a shareholder or partnership agreement - The Business Journals The Business Journals features local business news from 40-plus cities across the nation. We also provide tools to help businesses grow, network and hire.

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