Bite Point Media

Bite Point Media

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Bite Point Media was built over more than a decade spent in motorsports, and forged through focus.

What began 11 years ago as firsthand experience navigating racing, sponsorship, storytelling, and growth became a five-year period of deliberate learning, testing, and building alongside drivers, families, brands, and communities. That work revealed a clear truth: the sport didn’t lack passion or investment, it lacked a system. From that realization, MaaP™ (Motorsports as a Platform) was designed

03/12/2026

Driving is only part of the journey.

Behind every successful driver is a world of partnerships, marketing, sponsorships, and relationships.

Over the past decade, Ryan has been learning how the business side of motorsports works.

From sponsorship conversations to working with advisors, attorneys, and partners across the industry.

Bite Point Media was created to help young drivers and emerging racers understand and navigate that unknown.

Fuel the Journey.

Photos from Bite Point Media's post 03/11/2026

Every driver dreams about making a career out of racing.

But the drivers who succeed long term learn more than just how to go fast.

CEO and Co-Founder Ryan Shehan has spent more than a decade learning both sides of the sport: the competition on track and the business that makes racing possible.

From sponsorship meetings to working with teams, partners, and advisors, those experiences helped shape the lessons we’re now bringing to the next generation.

Bite Point is part of that journey.

Push Your Limits.
Fuel the Journey.

03/10/2026

Last week we celebrated the ribbon-cutting for Bite Point Media, and we want to extend a sincere thank you to the organizations that helped make the event possible.

Happy Chicks
Live Oak Brewing Company
LMNT
Austin Chamber of Commerce

Each of these organizations started as small businesses with a vision and built something meaningful through persistence, relationships, and community.

They understand what it takes to build something from the ground up, and their support meant a great deal to us as we launch Bite Point Media.

Thank you for helping us Fuel the Journey.

03/06/2026

Thanks to everyone who made it out to our Austin Chamber of Commerce Ribbon Cutting!

This is just the beginning.

Photos from Bite Point Media's post 03/04/2026

Fast isn’t rare. Be rare.

02/26/2026

We are not building another agency.
We are building an ecosystem.

MaaP™ connects drivers, fans, brands, and teams through a unified commercial and engagement framework.

Bite Point Media is now live and actively onboarding strategic clients for 2026.

If you are committed to building the future of emerging motorsports, we invite you to connect.

02/25/2026

The ladder is real.
Structured growth. Global exposure. Scalable partnerships.

2026 and beyond is being built now.

02/24/2026

Sponsors don’t fund potential.
They fund structure.

MaaP™ transforms drivers into full-stack athletes with a real marketing and business engine behind them.

If you’re serious about long-term value — let’s talk.

02/20/2026

Built for the underserved.

Karting. Junior racing. Young pros.

Branding. Digital. Activation. Strategy.

Now onboarding 2026 clients.

02/19/2026

“There is no racing without the business.” — Ryan Shehan

Racing is 80% what happens off track.

Ryan Shehan Racing is building the next chapter with structure, strategy, and global opportunity.

2026 loading.

02/18/2026

Motorsports doesn’t have a talent problem.
It has a business problem.

That’s why we built Bite Point Media.

We help karting, junior, and young pro drivers build brands, attract partners, and create a real business structure through MaaP™.

Now taking 2026 clients.

www.bitepointmedia.com

02/03/2026

DEMITRI NOLAN JOINS NEWLY LAUNCHED BITE POINT MEDIA. Welcome to the family, Demitri!

Read more here: https://bit.ly/49YQLKU

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Austin, TX