Propellant Media
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Your pay-per-click (PPC), SEO, geofencing and programmatic display solutions partner, we maximize leads, prospect engagement and sales for your business.
Propellant Media, LLC is a marketing and media solutions provider. We help our Clients maximize leads, elevate customer and prospect engagement.
10/02/2026
When every established channel gets crowded, where else can a law firm reach people researching their options?
A Midwest criminal defense firm tested advertising inside ChatGPT using signals from its existing campaigns to shape intent targeting and keep delivery within its service area.
Across seven weeks, the test delivered 18,557 impressions and 85 clicks at a $7.99 average CPC. These are reach and click results; the campaign did not measure leads or cases.
Swipe through the approach and what the first benchmark tells us.
10/01/2026
Our CEO, Justin Croxton, took the stage at the Home Builders Summit to share how geofencing and programmatic advertising can help builders reach prospective buyers earlier in their journey.
Two takeaways from his session:
“The buyer moves before they search.”
A visit to a competitor’s model home could happen before someone ever searches for your community.
“Geofencing is not a one-hit wonder.”
Buying a home takes time. Your advertising needs to support that journey, with consistent follow-up and realistic expectations.
Thanks to everyone who joined the conversation and brought thoughtful questions!
Students aren’t researching graduate programs the same way they used to.
Search behavior is shifting toward AI tools, conversational discovery, and more personalized research experiences. That creates a new opportunity for higher education marketers to meet prospective students earlier in the decision-making process.
This campaign explored what happens when a university tests ChatGPT as a new advertising channel—using program-specific targeting, modest daily budgets, and a willingness to experiment before the space becomes crowded.
Early performance showed promising engagement, including a cost per click under $3 for one program.
The bigger takeaway: when student behavior changes, your media strategy has to evolve with it.
09/29/2026
Your biggest growth opportunity isn't always your happiest customer.
It's the person who almost said yes.
Find out what stopped them, fix it, and you'll improve your business for everyone else.
Most businesses don’t fail because marketing never worked. They quit before they’ve gathered enough data to learn what needs to change.
Consistency creates the insight that better decisions require.
09/25/2026
How do you deliver trusted public health information to the right families — in the right places and across the right channels?
For this national nutrition initiative, the strategy was built around reaching Black mothers and caregivers across five states with trusted infant and toddler nutrition guidance.
We combined addressable geofencing, Facebook & Instagram, programmatic display and video, CTV/OTT, retargeting, and localized messaging into one coordinated campaign.
The impact:
12.2M+ OTTV impressions
5M+ Programmatic impressions
2.9M+ social impressions
8,030 visits to state resource pages
4,700+ households reached per state through geofencing
And programmatic video engagement reached 2x–4x industry benchmarks.
The takeaway? Public health campaigns become more powerful when precise targeting meets trusted, culturally relevant messaging.
09/23/2026
Every unanswered question creates friction.
The best marketing educates, builds trust, and removes objections before the sales conversation even begins.
That's how you shorten the buying journey.
Good marketing doesn’t convince people to want something they don’t need. It helps the right people recognize why the right solution matters.
Relevance beats pressure every time.
09/17/2026
The best marketing partnerships feel like an extension of your own team.
That’s the standard we aim for with every client we work with.
09/16/2026
Your reputation is built through conversations you're not part of.
The question isn't what your marketing says.
It's what your customers say after they've worked with you.
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800 Battery Avenue SE, Suite 300
Atlanta, GA
30339
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| Wednesday | 8am - 6pm |
| Thursday | 8am - 6pm |
| Friday | 8am - 6pm |
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