UGA Music Business Program

Billboard has recognized the University of Georgia’s Music Business Program, housed within the Terry College of Business, among the nation’s best for preparing the next generation of artists and executives for success in the music industry.

Led by Program Director David Barbe — engineer, producer, musician and writer known for his work with Sugar, Drive-By Truckers, and Chase Park Transduction Studios — the UGA Music Business Program (MBUS) blends classroom learning with hands-on experience in Athens’ legendary music scene.

From managing real-world projects to launching student-run record labels and publishing ventures, Terry MBUS students learn how to navigate and innovate across every facet of the industry. The program’s alumni include executives at Lost Highway Records, Warner Records, and Roc Nation Publishing, as well as emerging artists like Megan Moroney (BBA ’20), who recently returned to campus to share insights on building her career.

The program’s signature course, Emerging Issues in Music Business, keeps students at the forefront of trends and technologies shaping today’s rapidly evolving creative economy.

People. Place. Purpose.

At UGA, business education meets creativity — and the results resonate far beyond the stage.

SAGE ON STAGE In the 1980s, David Lowery co-founded and fronted the alternative band Camper Van Beethoven and composed its best-known song, “Take the Skinheads Bowling.

🎶 From NYC to Athens, one name keeps popping up… David Barbe! 💥 While visiting our Music Business alumni in the Big Apple, we noticed they all share one thing in common: the iconic director who helped lay the foundation for their careers 🌟 #TerryCollege #TerryAlumni #TerryMBUS #TerryNYC #uganyc

Student success is music to associate director’s ears - UGA Today Lane Marie O’Kelley guides students through the Music Business Program

Apply by March 1st!

Students lined up at the University of Georgia Business Learning Community to see Megan Moroney (BBA '20) speak to the UGA Music Business Program while SEC Network's Tim Tebow is getting a haircut in the Innovation Lab Classroom - great day at the Terry College of Business!

Join us NEXT Friday! David Osborne will share his expertise with us. Check out The Blueprint here: https://blueprintlearn.com/

Welcome Back and Happy New Year!
We hope this is your best year yet.

"You don’t ever get anywhere by yourself. It’s from the help of your village, really. Everybody supports each other."

Like many residents of Nashville, Stephanie Mundy Self harbored dreams of a career on stage. The South Carolina native earned a scholarship to UGA as a voice major in the Hugh Hodgson School of Music but soon saw many of her fellow musicians struggling to get jobs.

She needed a backup plan, and she came up with a good one.

Self added a second major—risk management and insurance in the Terry College of Business—as well as a certificate in music business.

The financial management firm she co-founded, Farris, Self & Moore, now boasts about 60 clients—all of them artists or songwriters.The firm employs 24 staff—seven of them, including Self, are UGA alumni—and they just moved into a new 10,000-square-foot office on Music Row.

https://news.uga.edu/the-business-manager/

UGA Hugh Hodgson School of Music | UGA Music Business Program | UGA Terry College of Business Alumni