Identika

Brilliant AdsThat Sparked Change 🍑👀

Shining a Light on Colon and Re**al Cancer

Meredith’s Miracles took a bold, creative approach to start a tough but important conversation about colon and re**al cancer. These ads weren’t just clever—they broke through the noise to tackle a topic many avoid.

The challenge? Making people care about serious health issues in a way that stands out and sticks with them.

Here’s how they did it:

Finding the Right Moment

Online, people can easily scroll past uncomfortable topics. But out-of-home ads? They meet people where they have time—places like bus stops, where attention is harder to avoid.

Grabbing Attention with Creativity

Meredith’s Miracles designed a playful yet impactful ad for a bus. It had just the right balance of humor and seriousness to make people stop and take notice.

Encouraging a Closer Look

The bold visual of a butt made people curious—it caught their eye and invited them to lean in for the message.

The ad cleverly read: “No one wants to see this.” Below, it added the kicker: “Except for your doctor.” A straightforward call-to-action urged people to get checked, driving home the importance of early detection.

This campaign wasn’t just an ad—it was a game changer.

Helping Fairfax County Advance Its Sustainability Goals.

If you're located in Fairfax County, this message is for you!

🌱 Join the Movement for a Sustainable Fairfax!

Small actions, big impact! Join us in supporting Fairfax County to save energy, protect the environment, and build a sustainable future today.

💡 Learn how you can help: bit.ly/sustain-fairfax

At Identika, we’re proud to help launch the Sustain Fairfax campaign, a powerful initiative focused on reducing carbon emissions, saving energy, and building a greener and more resilient future for the Fairfax community.

This project is close to our hearts because it’s about empowering individuals and organizations to take meaningful steps toward protecting the environment.

Through this campaign, we’re not just raising awareness—we’re inspiring action.

💡 What can you do?
- Share with friends, family and colleagues who live in Fairfax County (LINK IN BIO)
- Explore energy-saving tips
- Get involved as a partner and help disseminate the campaign messages
- Prepare your home for climate challenges
- Support a cleaner, healthier Fairfax County

Together, small actions create big changes. Let’s build a sustainable future for generations to come.

Don’t just look at awards.
Look at the impact...

Identika’s campaign for the Virginia Department of Health in collaboration with the NoVa TB Taskforce did more than win an award.

It helps change lives.
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The Tuberculosis Campaign showed how powerful health communication can be. It tackles prevention for a disease that is often ignored. Through digital outreach, traditional media, community events, and education, it raised awareness.

This wasn’t just about marketing. It was about saving lives, especially among underserved and vulnerable communities. It showed how integrated campaigns can make a real difference in our communities.

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Attention Fairfax County, Virginia residents: your voice matters!

For a limited time, the Fairfax County Department of Family Services is conducting a survey to collect feedback from older adults, caregivers, and adults with disabilities.

Share your feedback! Link to survey below:
https://form.jotform.com/240995874925071

We want your input! Take our survey!
https://form.jotform.com/240995874925071

Fairfax County Department of Family Services is seeking community input to help increase awareness of services for older adults, adults with disabilities, and family caregivers. The results will help us make improvements in how residents of Fairfax County, the City of Fairfax, and the City of Falls Church find resources, programs, and information.
Please share the survey link with your family members, friends and neighbors.
Thank you in advance for your participation!

Apple “iPod Silhouette” ads recreated by

Apple launched their iPod silhouette ads back in 2001 in collaboration with . The ads resulted in a surge in iPod sales, selling over 100 million iPods by 2005 and completely revolutionizing the portable digital music market. They also cemented the iPod’s status as a cultural icon, with the simple and cool silhouettes representing a new way of experiencing music. The campaign is still admired for its effectiveness today.

These mockup ads, created by , give a new spin on the legendary ad campaign and give us a fun glimpse of what the campaign could’ve possible looked like if it ran today.

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🏆 We are thrilled to share that Identika has been honored with not one, but two Gold by the prestigious Academy of Interactive & Visual Arts. We received these awards for our work on the Holiday Adoption Campaign for the Virginia Department of Social Services.

Congratulations to our team!

The Davey Awards is an international award focused exclusively on honoring outstanding creative work from the best small shops from across the world. The 19 th Annual Davey Awards received over 2,000 entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

All it took was one small stone and a flash of ingenuity for David to overcome Goliath. The Davey Awards were inspired by this symbol of creative resourcefulness and used it as the foundation of our updated brand identity and sleek new statuette. In their 19th year, they doubled down on their core mission—celebrating brilliant ideas from small teams. The Davey Awards level the playing field, so entrants compete with only their peers, and winners can gain the recognition they deserve.