New Morning Coffee Roasters
We also sell the New Morning brand wholesale, on our website, and in-store.
We are a mid-sized roaster in northeastern Wisconsin, specializing in custom roasted private label coffee, blend matches, and specialty coffees for independent distributors.
05/28/2026
In 2025, our Fair Trade Certified coffee purchases generated $13,052 in Community Development Funds — creating real impact for farming communities.
When Fair Trade Certified™ coffee is sold, an additional amount is paid into Community Development Funds. These funds help farmers and workers invest in projects that support their communities’ most important needs, including clean water, education, housing, and healthcare. It’s a meaningful way to help improve everyday life in coffee-growing communities.
05/21/2026
05/11/2026
Every great cup starts in the lab.
Today’s lineup: slurps, notes, and finding the perfect roast profile one cup at a time. Our cupping process helps ensure every batch meets the quality and consistency our customers expect from New Morning Coffee Roasters.
05/07/2026
The sample roaster may be small, but it plays a big role in quality control. It allows us to test profiles, evaluate green coffee, and make sure every roast meets the New Morning Coffee Roasters standard before larger production begins.
04/29/2026
Whether it’s pallets headed out the door or a single bag for your iced coffee, cold brew, and weekend adventures, we’ve got you covered.
Same quality. Same care. Just your perfect summer cup. ☀️
04/24/2026
Precision matters at every step. ☀
Our Business Development Manager, Derek, is at it again. He is carefully weighing out each sample to ensure consistent ratios for cupping—because accurate tasting starts with exact measurements.
04/16/2026
Stock up for spring and summer!
We're thrilled to announce that Cold Brew is making a comeback to our New Morning Coffee lineup! Only $12 per bag in-store or online. We believe you're going to love this refreshing blend as much as we do! It's incredibly easy to prepare and perfect for keeping in your refrigerator for those warm days.
New Morning Cold Brew is back! Click here for an update from New Morning Coffee Roasters!
04/15/2026
Consistency you can count on starts at the cupping table.
Every lot is evaluated to ensure the quality our customers expect—every single time.☀
04/10/2026
Another week in the books and all is quiet in the roastery.
Time to recharge, reset, and enjoy a well-earned weekend of rest.
We’ll be back at it Monday, doing what we do...producing fresh, quality coffee for our customers. ☀
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Contact the business
Telephone
Address
3600 East Vantage Drive
Appleton, WI
54915
Opening Hours
| Monday | 7:30am - 3pm |
| Tuesday | 7:30am - 3pm |
| Wednesday | 7:30am - 3pm |
| Thursday | 7:30am - 3pm |
| Friday | 7:30am - 3pm |