Appleton Steel, Inc.
Appleton Steel, Inc. - Manufacturer of quality hydraulic hoof trimming chutes, located in Wisconsin, USA. Pure steel and quality parts. Durable and reliable.
The clear choice of professional hoof trimmers around the world. Personal customer service.
10/06/2026
TRIMMER TUESDAY š
Meet Ian Mathers of BBH Hoofcare, trimming since 2012.
Ianās story started long before BBH Hoofcare. After moving from Northern Ireland to Canada in 1997 to farm, he quickly developed a passion for working alongside the hoof trimmers caring for their cows.
Over the years, Ian had the opportunity to learn from some great trimmers, including David Swartz, John Peeters, Kioshi, and many othersāand heās never stopped learning.
āMy greatest joy is seeing cows happy and healthy. If I can be a small percentage of that, then that makes me happy.ā
Today, Ian approaches each farm a little differently, trimming according to the needs of the cattle and the operation. He still works on many tie-stall farms, trims show cattle, and is often called to farms specifically to help work through problem feet.
Ian takes pride in the details. He uses a multi-disc trimming system, finishes with a rasp for balance, and would rather take a little extra time on each animal if it means doing the job right.
His setup? A 2012 Appleton Ultra that he has customized over the years and works hard to maintain. Two of his favorite features are the smooth, precise front leg lifts and the shuttle system that allows him to accommodate different-sized cattle.
But for Ian, hoof trimming is about more than the chute or the tools.
Itās about caring for the cattle like they were his own, continuing to learn, and helping farmers keep their animals comfortable and sound.
The hardest part? The travel and time away from family. Ian recently became engaged to Lindsay, and together with her boys, Owen and Alex, theyāve built a family that brings him a lot of joy.
āI believe God sends us on paths, and we build faith and love along the way.ā
Ian is still looking ahead, too. One of his goals is to develop a reusable hoof block that can be applied and removed without glue and customized to the needs of the animal.
And he wanted to leave us with this:
A thank you to Appleton Steel for continuing to build and improve the equipment he relies onāand especially to the dairy and beef farmers who make it possible for hoof trimmers to do a job they love.
Thanks for letting us share your story, Ian!
Back in the shop!
10/04/2026
āFinish the Year Strongā
October starts the final quarter of the year.
Whatās one thing you want to improve before the year is overācow flow, efficiency, equipment, your route, or something else?
š¶ Itās the FINAL COUNTDOWN! š¶
The last day of World Dairy Expo 2026 is here!
If you havenāt made it over to see us yet, todayās your day. Stop by the Appleton Steel booth, check out the chutes, ask questions, and then head over to the Appleton Lounge to grab a cold drink and hang out with us.
Itās been one heck of a weekābut weāre not done yet.
Letās finish World Dairy Expo strong!
Whoās ready for Day 3 at World Dairy Expo?! šš
Stop in, say hi, check out the chutes, and maybe step out of the rain for a little while. āļø
The Appleton Lounge is open, the drinks are cold, and weāre ready for another great day at Expo. Come hang out with us!
Day 2 is in the books! š
The World Dairy Expo may be shut down for the night, but the lights are still on at the Appleton Lounge.
Hoof trimmers and vendors from across the country are still hereātalking shop, catching up, and enjoying the connections that make this week so great.
Rest up⦠Day 3 starts tomorrow! š
09/30/2026
šØ TRIMMERS ā DONāT FORGET!
The Hoof Trimmers Dinner is TONIGHT! š
Join us for a night of good food, great company, and time to connect with others in the industry.
š Location: Appleton Trimmers Lounge
Weāre looking forward to seeing everyone tonight! š½ļø
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Telephone
Website
Address
1520 W Haskel Street
Appleton, WI
54914
Opening Hours
| Monday | 8am - 4pm |
| Tuesday | 8am - 4pm |
| Wednesday | 8am - 4pm |
| Thursday | 8am - 4pm |
| Friday | 8am - 4pm |
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