Applied arts

Midwest Carriers - - is a family owned business providing freight and logistical solutions to customers across the United States. With a nearly 35 year heritage the company turned to Applied arts for help in envisioning a refreshed brand that could serve them well into the future. Besides a complete redesign of their brand identity, our team executed a photoshoot creating an image library for use across branded communications and social platforms. Of course we photographed the trucks, but consistent with the Midwest Carriers mission – "Driven by the People we Serve" - our shoot included a series of environmental portraits of their team. Look for the rebrand which is literally rolling out now across the country. For more: www.drivemidwest.com

Our client, Midwest Carriers, celebrates 35 years in business. Congrats to Eric and the team, here’s to 35 more. Full case study coming soon to www.appliedarts.co

By drivers, for drivers. Truck driving has been in our DNA for 35 years.

While we don’t do birth announcements we make an exception when it’s one of our own. Meet Cy, today a happy 8 yr old son to our founder. Will he one day find a use for the monogram we designed for him? We hope so. 😉

If heaven was a place on earth would it look like Carmel-by-the-Sea? Our client runs a dental boutique in this small beach city and required an identity that honored this special place and connected with her clients. Our solution was to infuse the brand identity with a piece of the Pacific.

Roads United: Naming, brand identity, and collateral for Roads United (.united) offering car enthusiasts and collectors unforgettable travel experiences, launching Summer 2021.

The Johnson & Johnson Museum: The museum, called ‘Our Story at the Powerhouse’, is designed to provide a view into Johnson & Johnson’s 130-plus-year heritage of transformative, global healthcare innovation. Located at Johnson & Johnson headquarters in New Brunswick, NJ, the project involved the organizing of artifacts and immersive storytelling consistent with the Johnson & Johnson corporate brand. Unique exhibit solutions include interactive timelines, first-person accounts, and multisensorial environments where visitors can, for example, smell the unmistakeable scent of Johnson’s Baby Shampoo, demonstrating the powerful connection between scent and memory and this beloved Johnson & Johnson product. Project completed while serving as Design Director, Corporate Identity at Johnson & Johnson. Project Team: Gallagher & Associates .ampersand.a (Content Development, Digital Media, Physical Experience, Design, Virtual Museum Experience), JacobsWyper, architects . Photography © Albert Vecerka/Esto.

Meet our founder, Tyson Thorne: Tyson’s career has taken him from Toronto to New York City and now the Midwest. Prior to founding Applied arts he was Global Director of Design Excellence at Kimberly-Clark, and Global Design Director at Johnson & Johnson, where he accumulated 13+ years growing the brand equities for multi-national consumer packaged goods icons such as Listerine, Band-Aid, and Kleenex. Prior to that he worked at prestigious design consultancies in NYC gaining client experience across industries including beauty, music, and technology with Sephora, Beastie Boys, and HP as a few of his many clients. His design work has been awarded by the AIGA, Communication Arts, Print Magazine, Graphis, and others. Outside of work Tyson enjoys family time with his wife and three kids, and traveling.