THPRGroup

Social Media Can Build Trust—or Destroy It in Minutes: Does Your Agency Have a Plan?

Social Media Can Build Trust—or Destroy It in Minutes: Does Your Agency Have a Plan? - ThePioGuy Social Media Can Build Trust—or Destroy It in Minutes: Does Your Agency Have a Plan? By Todd “ThePioGuy” Harmeson For decades, public safety agencies controlled the flow of information. If something happened, the media called the agency, a spokesperson responded, and information was released t...

Just because you see a post today… doesn’t mean it was written today.

Just because you see a post today… doesn’t mean it was written today. - ThePioGuy One of the biggest mistakes I see crisis communicators, leaders, and business owners make is thinking social media is always real-time. The truth is, many of the most effective posts you see were actually written days or even weeks in advance and strategically scheduled to publish at the exact time....

Information Is Infrastructure: Why Public Communication Strategy Has Become a Core Function of Municipal Leadership

Information Is Infrastructure: Why Public Communication Strategy Has Become a Core Function of Municipal Leadership - ThePioGuy   Information Is Infrastructure: Why Public Communication Strategy Has Become a Core Function of Municipal Leadership By Todd “ThePioGuy” Harmeson The Next Major Incident May Not Start With Sirens — It May Start With a Screen For decades, emergency management planning has focused on physical ...

Leveraging AI for Stronger Community Connections: A New Era for Public Information Officers

Leveraging AI for Stronger Community Connections: A New Era for Public Information Officers - ThePioGuy Leveraging AI for Stronger Community Connections: A New Era for Public Information Officers By Todd “The PIO Guy” Harmeson Public Information Officers (PIOs) stand at the crossroads of communication, public safety, and community trust. As technology evolves, citizens expect immediate, transparen...

Crisis Communication Begins Long Before the Crisis: Why Preparation Defines Leadership Performance Under Pressure

Crisis Communication Begins Long Before the Crisis: Why Preparation Defines Leadership Performance Under Pressure - ThePioGuy By Todd “ThePioGuy” Harmeson In today’s information environment, crisis communication is no longer simply a public relations function. It has become a core leadership responsibility. The speed at which information travels, the rise of social media influence, the increase in misinformation, and...

Maximizing Social Media Reach: Ideal Times to Share Updates

Maximizing Social Media Reach: Ideal Times to Share Updates - ThePioGuy Timing plays a crucial role in capturing the attention of your audience, you may be asking, when is the best time to post on Facebook? For agencies seeking to disseminate vital information and engage with the community, understanding the optimal times to post on social media platforms is essential.....