Fat Free Media

Please join us in congratulating FFM team members, Eric & Shannon, on their wedding April 30th! Mr. & Mrs. Higgins capped off their 5-year engagement anniversary with a ceremony officiated by former team member, Shannon Farrell! We love this couple and are excited for their future together!

We truly appreciate the work our Media Assistants do for us! Showing Sydney, Jordi and Juliana some 🙏 and ❤️ on National Administrative Assistants Day!

Meet our newest Media Assistant, Juliana. In her free time, Juliana enjoys photography, yoga, live music and hanging out at the beach. And one time she even met Paul McCartney. Welcome to the team! 🏖️📸🎵

We're happy to welcome our new Media Assistant Jordi Silva to our Fat Free Media team! Jordi recently moved to Orlando from Virginia and likes to learn new instruments in his free time. 📯🎹🎷

The CBS's Grammy Awards only saw a 1.4% increase in audience size from last year's virtual ceremonies. Even with the overall total adjusting up to 9.4 million viewers in Nielsen's Live + Same day, it was still a record low for the awards show as the January 2020 Grammy Awards was estimated to have an 18.8 million tuning in. 💽📺

Grammys Viewership Edges Out Last Year’s Record Low With Minor Gain Sunday’s in-person Grammy Awards on CBS saw just a 1.4% increase in audience size from last year’s partly virtual ceremony, which was a record-low for music’s biggest night. Hoste…

Batter up! NBCUniversal's Peacock just announced an exclusive multi-year Sunday Morning national TV package of Major League Baseball games. Starting next month, Peacock will run 18 games (one per week) with pre-game and post-game programming. The first game will be simulcast on NBC Television Network and the remainder 17 games will run exclusively on Peacock. Major League Baseball seems to be on a streaming roll as follows Apple TV+'s "Friday Night Baseball Package". ⚾📺🦚

Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?

Nielsen reported a surge in viewership of ABC's 94th Academy Awards- up 56% YOY to 15.4 million viewers. According to iSpot, streaming services collectively had the most share of impressions overall with a 20.5% SOV. Other categories were significantly behind- wireless advertisers (8.7%), consumer software apps (5.9%), automotive (5.7%), and theatrical movies (4.6%). 🏆📺

Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. its all-time low of 10.4 million in 2021. Streaming services collectively had the greatest share of impressions overall, with 20.5% "share of voice," iSpot.tv said. Even with its recovery this year, the event was still below pre-pa...

New research suggests that adults pay more attention to ads when they're watching with other adults. 👀📺👀

Co-viewing On CTV Apps Slightly Outpaces Linear TV Tubi had the highest co-viewing among ad-supported CTV platforms, followed by HBO Max and Hulu, then YouTube and Discovery+. Movies had the highest co-viewing score at 73.2% of the time, with TV episodes at 54.8%.

Digital audio almost reached 50% of national audio spending in 2021! Advertisers are spending more money on digital audio despite its measuring difficulties. 🎧👂

Streaming Audio Climbs the Charts With Marketers, but Some Want More Certainty Advertisers are finding success with their forays into podcasts and other digital audio, but measuring results can be a challenge—and prices are rising.

Podcast ad revenue is up 20% in 2022! 57% True Crime and Comedy podcasts ads were a minute or longer, while 47% of News podcasts ads were 30 seconds or less.👂🎧💸

MediaRadar: Podcast Ad Revenue Grew 20% In 2021. More Ads Were Pre-Recorded Too. The ad tracking firm MediaRadar reviewed advertising in 500 top podcasts, across multiple content categories. According to the data, podcast advertising revenue increased 20% in 2021 versus a year earlier.

Swish, swish, bish! 🏀 Advertising spots for March Madness are already sold out! CBS says that they're close to double-digit percentage gains compared to 2021, with 30-second spots costing a couple hundred thousand dollars! 📺💸

NCAA March Madness Tournament Advertising Virtually Sold Out For CBS, Turner Tournament ad pricing is seeing "very close to double-digit" percentage gains vs. last year's event, said CBS EVP Ad Sales John Bogusz. The price for a 30-second commercial will range from "a couple of hundred thousand dollars" for early-round games to "well over two million dollars for the champion...

Had a great commercial shoot with Dr. Knight from Knight Dermatology Institute this morning. We can't wait for everyone to see the final results! 📽️👨‍⚕️