Creative Mode

𝗦𝗻𝗼𝘄𝗺𝗮𝗻'𝘀 - 𝗪𝗶𝗻𝗻𝗲𝗿 𝗼𝗳 𝗕𝗲𝘀𝘁 𝗜𝗰𝗲 𝗖𝗿𝗲𝗮𝗺 𝗕𝗿𝗮𝗻𝗱 𝗯𝘆 𝗣𝗲𝗼𝗽𝗹𝗲'𝘀 𝗖𝗵𝗼𝗶𝗰𝗲 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰

True brand building is about shaping an authentic narrative over time. That’s exactly what we did with Snowman's – crafting a story around its irresistible ice cream and yoghurt range, inspired by the essence of a snowman: fun, refreshing, and timeless.

When East African cold chain company 𝗣𝗼𝗻𝗱𝗲𝗿𝘀 𝗔𝗳𝗿𝗶𝗰𝗮 approached us to define their ice cream & yoghurt brand and craft an identity that would resonate with the masses, we immersed ourselves—exploring the factory, understanding the production process, and building a solid partnership with the owners.

We translated their vision into a brand experience that now stands as a market leader, scooping the hearts of dairy lovers across Uganda and the EA region.

✅ 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 – We created an eye-catching, modern look and feel for both ice cream and yoghurt SKUs that stands out in the freezer aisle. From layouts to creative artwork, every pack visually communicates the brand’s freshness and indulgence.

✅ 𝗢𝘂𝘁-𝗼𝗳-𝗛𝗼𝗺𝗲 (𝗢𝗢𝗛) & 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 – Snowman’s visibility was elevated through high-impact billboards, fleet branding, ice cream fridge branding, and custom in-store display banners, ensuring that the brand stayed top-of-mind.

✅ 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 – To drive consideration and demand, we executed a Through-the-Line (TTL) brand activation campaign that engaged consumers at multiple touchpoints.

✅ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Beyond physical branding, set-up interactive social media channels, running exciting raffle draws, games, and engagement campaigns that grew Snowman’s community of dairy lovers.

Through a blend of storytelling, strategic branding, and immersive marketing, we transformed Snowman’s into a household name - Winning not just market share, but also prestigious industry awards, cementing Snowman’s as Uganda’s leading dairy brand and deepening the affection of consumers nationwide.

𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘳 𝘉𝘳𝘢𝘯𝘥𝘴 𝘢𝘳𝘦 𝘞𝘪𝘯𝘯𝘪𝘯𝘨 𝘉𝘳𝘢𝘯𝘥𝘴!

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𝗨𝗕𝗜𝗦𝗖𝗢: 𝗪𝗶𝗻𝗻𝗲𝗿 𝗼𝗳 𝗕𝗲𝘀𝘁 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗕𝗿𝗮𝗻𝗱 by 𝗣𝗲𝗼𝗽𝗹𝗲’𝘀 𝗖𝗵𝗼𝗶𝗰𝗲 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰

A beloved Ugandan brand and a true national treasure with roots dating back to 1993, UBISCO has captured the hearts of generations with its wide range of delicious biscuits.

When 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮 acquired the brand in 2018, Creative Mode Agency was entrusted with revitalizing it's identity & packaging while preserving its heritage.

Here's how we modernized the biscuit brand while honoring its legacy:

Our creative team began by 𝗿𝗲𝗳𝗿𝗲𝘀𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗰𝗼𝗻𝗶𝗰 𝗹𝗼𝗴𝗼 & 𝗺𝗮𝘀𝘁𝗵𝗲𝗮𝗱, giving it a contemporary edge while staying true to UBISCO’s roots.

Next, we 𝗿𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻—introducing sleek box-cut duplexes and jars that aligned with current market & competition—ensuring it remained timeless yet exciting for modern consumers.

To strengthen market presence, we delivered a 𝗚𝗼-𝗧𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 that included 𝗢𝗢𝗛 (𝗢𝘂𝘁-𝗼𝗳-𝗛𝗼𝗺𝗲) 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 across billboards, roadsters, street poles and vehicle wraps for the distribution fleet. Our 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 elevated the product range with attractive displays that stood out in retail spaces.

To drive awareness, we executed a high-impact 𝗕𝗧𝗟 (𝗕𝗲𝗹𝗼𝘄-𝗧𝗵𝗲-𝗟𝗶𝗻𝗲) 𝗯𝗿𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 that created memorable consumer experiences driving consideration and product trials. Concurrently, a 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 ran exciting raffle draws and interactive games, driving social engagement and boosting brand awareness online.

The result? A refreshed identity, packaging and brand strategy that solidified 𝗨𝗕𝗜𝗦𝗖𝗢 as 𝗨𝗴𝗮𝗻𝗱𝗮’𝘀 #𝟭 𝗕𝗶𝘀𝗰𝘂𝗶𝘁 𝗖𝗵𝗼𝗶𝗰𝗲, bridging heritage with a bold, modern edge and keeping the brand on snack shelves and at the heart of Ugandan households.

We truly believe that; 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘳 𝘉𝘳𝘢𝘯𝘥𝘴 𝘢𝘳𝘦 𝘞𝘪𝘯𝘯𝘪𝘯𝘨 𝘉𝘳𝘢𝘯𝘥𝘴!

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We're absolutely buzzing with excitement (and maybe breaking into a little victory dance 💃🕺) as our partner, 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮, dominated the 𝟮𝟬𝟮𝟰 𝗣𝗲𝗼𝗽𝗹𝗲'𝘀 𝗖𝗵𝗼𝗶𝗰𝗲 𝗔𝘄𝗮𝗿𝗱𝘀 with an incredible 10 prestigious wins! 🎉

𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮, the 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗙𝗠𝗖𝗚 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗛𝗼𝘂𝘀𝗲 𝗶𝗻 𝗘𝗮𝘀𝘁 𝗔𝗳𝗿𝗶𝗰𝗮, isn’t just about moving goods nationwide and across boarders—they’re about moving boundaries! They don't just distribute—they dominate!

At the , the 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮 squad didn’t just show up—they owned the stage - they showed OUT, representing brands that set the bar sky-high for quality & excellence.

𝗗𝗿𝘂𝗺𝗿𝗼𝗹𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱𝘀:
🥇 𝗨𝗯𝗶𝘀𝗰𝗼 – Best Biscuits
🥇 𝗦𝗻𝗼𝘄𝗺𝗮𝗻’𝘀 – Best Ice Cream
🥇 𝗜𝗻𝗱𝗼𝗺𝗶𝗲 – Best Noodles
🥇 𝗗𝗲𝘁𝘁𝗼𝗹 – Best Soap
🥇 𝗔𝗺𝗮𝗿𝗮 – Best Cosmetics
🥇 𝗛𝗼𝗯𝗯𝘆 – Best Handwash
🥇 𝗝𝗜𝗞 – Best Bleach
🥇 𝗞𝗲𝗹𝗹𝗼𝗴𝗴'𝘀 – Best Cereal
🥇 𝗛𝗮𝗿𝗽𝗶𝗰 – Best Toilet Cleaner
🥇 𝗠𝗼𝗿𝘁𝗲𝗶𝗻 – Best Insecticide

As a creative agency shaping African Challenger Brands, we’re beyond ecstatic to call 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮 our partner.

It’s truly an honor to celebrate these outstanding achievements with their incredible team. These wins prove that Challenger Brands like 𝗗𝗲𝗺𝗯𝗲 𝗔𝗳𝗿𝗶𝗰𝗮 aren’t just here to compete—they’re here to conquer and redefine the game!

Mukwano has always been considered the people’s brand—a nationally beloved company that embodies the spirit of friendship. With generosity at the heart of its relationships, 𝗠𝘂𝗸𝘄𝗮𝗻𝗼 consistently finds ways to give back to the community and society.

Last week, 𝗠𝘂𝗸𝘄𝗮𝗻𝗼 extended its support to the 𝗨𝗴𝗮𝗻𝗱𝗮 𝗪𝗶𝗹𝗱𝗹𝗶𝗳𝗲 𝗖𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗿𝗲 (𝗨𝗪𝗘𝗖) by donating watering cans, soap, and detergents -bundles of some of it's most cherished brands. This thoughtful contribution will help sustain a clean, healthy environment for the animals, fostering improved conservation efforts.

As a creative agency shaping challenger brands in East Africa, we’re proud to partner with brands like 𝗠𝘂𝗸𝘄𝗮𝗻𝗼 that champion community impact and prioritize the sustainability of our planet, its animals, and its people.

At Creative Mode, we thrive on building vibrant digital communities around brands - through websites & social media channels. We craft meaningful experiences that authentically connect with audiences, while developing content that truly resonates with people.

By inspiring loyalty and advocacy, we transform digital interactions into lasting relationships that drive engagement, brand performance and business growth.

𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗪𝗶𝘁𝗵 𝗨𝘀. We'd love to help you enhance your brand's digital presence & content.

𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗠𝗲𝗲𝘁𝗶𝗻𝗴.
📩Send an email: [email protected]

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Pay Later Uganda ’s unique rent-to-own business model called for an experienced marketing agency like Creative Mode to plan & execute digital promotions that educated its target audience on the brand’s distinct value proposition.

The brand needed to vividly showcase its product offerings and attractive deals to generate robust interest on social platforms.

To achieve this, we launched a digital campaign that was aimed at increasing online reach, building awareness, increasing product consideration & demand, driving website traffic, and generating high-quality leads for Paylater’s sales agents team to capture and convert.

Our strategic approach and creative concepts successfully boosted the brand's social engagement, demand & lead generation, while significantly increasing sales, and accelerating Paylater's revenue growth.

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PS: Creative Mode partners with East African brands and marketing teams ready to challenge their market or industry.

𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗠𝗲𝗲𝘁𝗶𝗻𝗴:
Email us on - [email protected]
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A few years back, Creative Mode collaborated with 𝗘𝘃𝗲𝗻𝘁𝘀 𝗪𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲 for the 𝗙𝗼𝗿𝘂𝗺 𝗼𝗳 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗶𝗻 𝗨𝗴𝗮𝗻𝗱𝗮 (𝗙𝗢𝗦𝗔𝗕𝗨) 𝗦𝘂𝗺𝗺𝗶𝘁 event.

The summit aimed at promoting trade relations, investment opportunities, and business partnerships between 𝗨𝗴𝗮𝗻𝗱𝗮 and 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮, and we were there to ensure maximum visibility for the forum and drive high engagement across all digital platforms.

➡️ Our digital strategy included designing & developing 𝗮 𝘀𝗹𝗲𝗲𝗸, 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 that served as the central hub for all event-related information.

➡️ To capture the attention the event deserved, we also 𝘀𝗲𝘁 𝘂𝗽 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 with custom event artwork. Our team managed pre-event content and shared strategic messaging while 𝗱𝗲𝗽𝗹𝗼𝘆𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗮𝗶𝗱 𝗮𝗱𝘀 —all to generate reach/awareness and drive registrations through the website.

➡️ After the event, we focused on post-event highlights, featuring notable moments, key quotes from speakers, and uploaded a gallery of images to the event’s website to ensure a lasting digital footprint.

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P.S.: Our team at Creative Mode is always excited to 𝗵𝗲𝗹𝗽 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗺𝗮𝗸𝗲 𝗮 𝗯𝗼𝗹𝗱 𝗶𝗺𝗽𝗮𝗰𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀, 𝗯𝗿𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗲𝘃𝗲𝗻𝘁𝘀.

Send Us a Brief or Schedule a Discovery Meeting:

Call Us | 0773 022 164 / 754 959 192
Chat on | wa.me/256773022164
Email on | [email protected]

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We've been privileged to partner with Mukwano for years, collaborating on 𝗯𝗿𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴, and 𝗿𝗲𝗳𝗿𝗲𝘀𝗵𝗶𝗻𝗴 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗶𝗰𝗼𝗻𝗶𝗰 𝗯𝗿𝗮𝗻𝗱𝘀.

It’s always exciting to see consumers embrace Creative Mode’s eye-catching designed packaging for Mukwano’s extension brands, including the newly launched 𝗦𝘂𝗽𝗮 𝗗𝗶𝘀𝗵𝘄𝗮𝘀𝗵𝗶𝗻𝗴 𝗣𝗮𝘀𝘁𝗲, 𝗡𝗼𝗺𝗶 𝗦𝗰𝗼𝗿𝗶𝗻𝗴 𝗣𝗼𝘄𝗱𝗲𝗿, 𝗙𝗼𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗠𝗮𝗶𝘇𝗲 𝗙𝗹𝗼𝘂𝗿, and 𝗦𝗼𝘆𝘀𝗲𝗲𝗱 𝗩𝗲𝗴𝗲𝘁𝗮𝗯𝗹𝗲 𝗢𝗶𝗹.

As a beloved household name, Mukwano continues to impress with a perfect blend of cherished classics and innovative new products, winning the hearts of consumers and solidifying their reputation as one of East Africa’s trusted FMCG companies.

We’re proud of the success from our long-standing partnership, helping bring value to every household and making life easier and brighter.

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For the Love of Uganda! 😍❤️

A future-ready nation where innovation thrives, dreams are endless, and imagination leads the way! 🚀

Our rich heritage has shaped who we are — giving us with the freedom to dream, create, and inspire! 🌍

We were put in charge of generating a 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗱𝗲𝘀𝗶𝗴𝗻 for 𝗗𝗨𝗡𝗜𝗔, an innovative brand ♻ revolutionizing plastic waste management by providing recycling solutions, all while protecting the planet and promoting a circular economy.

When Mukwano / tapped us to bring their latest brainchild, 𝗗𝗨𝗡𝗜𝗔, to life, we jumped at the opportunity to share our audacious ideas.

The aim was to design a brand that would align with a global initiative to manage the entire lifecycle of plastics—from production to disposal ♻, echo a strategic approach to plastic pollution and stand as a symbol for recycling innovation.

📌 We defined DUNIA’s core mission and vision, developed a unique positioning statement, and ensured that the brand's expression resonated with its personality and message.

📌 The Brand Identity Design captures a global commitment to sustainability and unity through its name, brand mark and tagline.

📌 The external branding on the bins, staff apparel, and tuk-tuks echo the brand's mission to reduce plastic pollution and encourages community participation in creating a cleaner environment.
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Creative Mode partners with East African brands and marketing teams that are ready to challenge their market or industry.

Send Us a Brief or Schedule a Discovery Meeting:
[email protected]

A colleague and friend Ivan has done da ting. May God bless your union.