Poni Abraham

🚨 𝐅𝐈𝐗 𝐘𝐎𝐔𝐑 𝐍𝐆𝐎 𝐁𝐈𝐎
Your organisation’s bio should not sound like it was written by a committee that had three meetings about the meaning of the word “empowerment.” 😂

Here’s a simple 𝐁𝐄𝐅𝐎𝐑𝐄 → 𝐀𝐅𝐓𝐄𝐑 → 𝐖𝐇𝐘 example.

𝐁𝐄𝐅𝐎𝐑𝐄:
“XYZ Organisation is a non-profit organisation committed to empowering vulnerable communities through sustainable, inclusive and transformative interventions in health, education, livelihoods, gender equality and community development.”

Technically correct. But… what do you actually do? 😭

𝐀𝐅𝐓𝐄𝐑:
“XYZ Organisation works with women and young people in underserved communities to improve access to livelihoods, education and essential services. We partner with communities and local institutions to turn practical solutions into lasting change.”

Much clearer.

𝐖𝐇𝐘…?
Because a good organisational bio should quickly tell me:

Who are you?
Who do you work with?
What problem are you addressing?
What do you actually do?
How do you work?

You don’t need to squeeze your entire strategic plan into 80 words.
Your bio is an introduction, not a proposal.

And please…

If someone has to read three paragraphs before they understand what your organisation actually does, then you have a communications problem. 😂

Let’s test this.

Send me your organisation’s bio to my inbox.
I’ll pick a few and do a BEFORE → AFTER → WHY makeover.

Or, if you’re comfortable post it in the comments section, and let the Comms professionals here do a Make-over challenge. Let’s try learning together😊
No shaming; Just better communication.

And if you don’t want your organisation identified, remove the name and send the bio anyway.

Save this post; you’ll need it the next time someone asks you to “just update the organisational profile.”

Cheers…
Poni Abraham~~🌹🥀…

𝐘𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐬𝐡𝐨𝐮𝐥𝐝𝐧’𝐭 𝐬𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐩𝐨𝐬𝐭𝐞𝐫𝐬; 𝐈𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐬𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠.

Dear Aspiring Politician,

Before the colours, slogans, posters, T-shirts, social-media graphics and big launch events, there should be a clear answer to one question:

What exactly are you asking people to understand about you?

Who are you?
What do you stand for?
What issues are central to your public identity?
What experience or record do you bring?
What do you want your name to be associated with?

Because if the positioning isn’t clear, the designer can make you a beautiful poster…

…and people can still look at it and say:

“Okay… but what is this person actually about?” 😂

Good public communication isn’t just about making someone visible. It’s about creating clarity and consistency around the person, their message and their public identity.

𝐒𝐨 𝐛𝐞𝐟𝐨𝐫𝐞 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐩𝐨𝐬𝐭𝐞𝐫, 𝐈’𝐝 𝐰𝐨𝐫𝐤 𝐭𝐡𝐫𝐨𝐮𝐠𝐡:

Positioning → Core message → Audience understanding → Communication channels → Visual identity → Content → Materials

The poster comes much later.

And this applies beyond campaigns too.

Businesses. NGOs. Professionals. Public figures.

If you don’t know what you want people to understand about you, design won’t solve the problem.

Before you design the poster, define the person behind it.

Build Your Brand…

Cheers,
Poni Abraham …🌹🥀…

𝐅𝐢𝐯𝐞 𝐬𝐢𝐠𝐧𝐬 𝐲𝐨𝐮𝐫 𝐍𝐆𝐎 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐣𝐮𝐬𝐭 𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫. 👀

Let’s be honest…
Some organisations call it a “communications strategy” when what they really have is:

Monday - Facebook post
Wednesday - success story
Friday - staff photo
End of month - newsletter. 😂

A content calendar is very useful. But a calendar is NOT a strategy.

Here are five signs you may have confused the two:

𝟏. 𝐘𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 “𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐩𝐨𝐬𝐭?”
A strategy should start with what you want to achieve and who you need to influence. “Begins with the End in mind”

𝟐. 𝐘𝐨𝐮 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.
“ We published 15 posts this month.”
Okay…
But what changed?
Did awareness increase?
Did stakeholders engage?
Did your advocacy message reach decision-makers?
Did you attract partners, donors or supporters?

𝟑. 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.
Donors. Government. Communities. Partners. Journalists. Young people. The public.

If you’re communicating with everyone in exactly the same way, you’re probably communicating strategically to nobody.

𝟒. 𝐘𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐝𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐟𝐫𝐨𝐦 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬.
The programme team is working toward one objective….
Advocacy is pushing another message….
Communications is posting something completely different….
Your channels are busy, but your organisation’s voice isn’t moving in one direction….

𝟓. 𝐘𝐨𝐮𝐫 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫 𝐢𝐬 𝐟𝐮𝐥𝐥, 𝐛𝐮𝐭 𝐧𝐨𝐛𝐨𝐝𝐲 𝐤𝐧𝐨𝐰𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐤𝐧𝐨𝐰𝐧 𝐟𝐨𝐫.
This is the biggest one…..
You can publish every day and still have weak positioning….
A real communications strategy should help answer:

What are we trying to achieve?
Who do we need to reach?
What do we want them to understand, feel or do?
What messages will move them?
Which channels will reach them?
How will we know it’s working?

Then…
the content calendar comes in.
The calendar is the ex*****on plan.
The strategy is the thinking behind it.
So if your communications meeting starts with:

“Guys, what should we post this week?”

Maybe don’t open Canva just yet. 😂
Open the strategy….
I’d love to hear from communications professionals:

What is the biggest difference you’ve seen between an organisation with a real communications strategy and one that simply produces content consistently?

Cheers,
Poni Abraham~~🌹🥀…

Oh no….
The bar has dropped so low that you may need a shovel to reach it…! Like WTF…?😳

They did not just reject women; they systematically weaponized the system so the victims would blame themselves for a failure that was entirely manufactured.

For over a decade, Tokyo Medical University calculatedly altered entrance exam scores to forcefully bar women from entry.

The university's managing director was ultimately forced to bow in shame, confessing to an institutional assault that outraged the nation.

The mechanism of this deceit was cold, clinical, and calculating. Investigators exposed a process designed to crush female ambition: the school summarily executed a 20 percent cut to all female essay scores, then quietly manufactured bonus points to resurrect the scores of male applicants.

The mandate was as absolute as it was cruel: cap the ratio of women at 30 percent, driven by the toxic, sexist belief that female doctors were inherently unreliable because they might choose to marry and have children.

This was no administrative oversight or a handful of isolated rejections.

It was a calculated, institutional betrayal that actively stole the futures of hundreds of brilliant women—women who spent years enduring the agonizing belief that they simply weren’t good enough.

𝐀𝐧 𝐨𝐩𝐞𝐧 𝐥𝐞𝐭𝐭𝐞𝐫 𝐭𝐨 𝐚𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐩𝐨𝐥𝐢𝐭𝐢𝐜𝐢𝐚𝐧𝐬: 𝐀𝐈 𝐜𝐚𝐧𝐧𝐨𝐭 𝐫𝐮𝐧 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧.

Dear aspiring politician,

𝐃𝐨 𝐧𝐨𝐭 𝐛𝐞 𝐝𝐞𝐜𝐞𝐢𝐯𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐞𝐱𝐜𝐢𝐭𝐞𝐦𝐞𝐧𝐭 𝐚𝐫𝐨𝐮𝐧𝐝 𝐀𝐈.

Yes, AI can create a beautiful poster in seconds. It can write a long speech, draft a manifesto, generate social-media content and make your campaign look polished.

But a beautiful campaign is not necessarily a strategic campaign.

AI can help you produce. But it cannot replace the people responsible for understanding your political environment, managing your campaign, shaping your public communication, coordinating your operations, anticipating problems and making difficult strategic decisions.

If you are serious about running, you need a real campaign team.

Campaign managers.
Strategists.
Communications and PR professionals.
Digital and social-media professionals.
Researchers.
Organisers.
And yes, public-facing creators and influencers where appropriate.

And by a professional team, I don’t mean assembling your closest friends, relatives and loyal supporters and giving everyone a title.

You need people who actually know what their job is. People whose professional reputation is attached to the quality of their work. People who will challenge your thinking when necessary. People who can tell you when an idea is weak; not just clap because you’re the candidate.

Your cousin may love you.
Your friend may be extremely loyal.
Your supporter may have 50,000 followers.
None of that automatically makes them campaign professionals.

AI can give your campaign content. But Professionals give it strategy, structure, discipline and accountability.

So use AI… Absolutely…

But don’t confuse having the tools to produce campaign material with having the expertise to run a campaign. Otherwise, it will end in tears and AI won’t join you in crying 😅

Technology can amplify a strategy. It cannot substitute for one.

Build your Brand…

Cheers,
Poni Abraham … 🌹🥀…

While I respect Amber Rose’s decision, because feminism itself is also about respecting individual choices, I find her explanation quite concerning.

It shows just how deeply feminism has been misunderstood.
Saying, “I’m no longer a feminist because I now see both sides,” seems to suggest that feminism only allows you to see women’s side.

But is that really what feminism means?

You can fight for women’s equality without believing men are the problem. You can challenge sexism against women while acknowledging that men also experience sexism, violence, discrimination and harmful gender expectations.

You can support women’s empowerment without diminishing men.

The problem is that feminism is often judged by its most extreme voices rather than by the principle of equality itself. And people sometimes reject a broad idea because of interpretations or behaviours they disagree with.

So if someone believes women and men deserve equal rights, opportunities and dignity, I’d rather ask what they object to specifically, before concluding that feminism is no longer relevant.

Because seeing both sides should not require us to abandon the pursuit of equality.

Part of this writing is taken from

"There are moments when walking away is not rebellion, it is walking in obedience to God"

𝐘𝐨𝐮𝐫 𝐍𝐆𝐎 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐚 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. 𝐈𝐭 𝐡𝐚𝐬 𝐚 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.

And yes, those are two different things.

Your communications are the things you say and do to reach people….
Your positioning is what you want people to understand and remember about you…

It answers questions like:

Who are we?
Who do we serve?
What problem do we solve?
What makes our work relevant?
Why should people pay attention to us?

Here’s a simple test I use:

The Five-Person Test.
Take five people who know your organisation reasonably well.

Ask each of them: “In one sentence, what does [Organization Name] do?”

Don’t give them options. Don’t explain. Just listen.

If all five people give you roughly the same answer, you’re probably communicating your positioning clearly.

But if you get:
“They work with women.”
“They do humanitarian work.”
“I think they’re focused on youth.”
“They do community development.”
“Honestly, I’m not really sure.” 😂

You have a positioning problem. And posting more content won’t necessarily fix it.

You could have a beautiful logo, an active page, a website and 500 posts…

But if people still can’t explain what you are known for, your communication is doing too much talking and not enough positioning.

So before your next content meeting, ask:

“If someone remembered only ONE thing about our organisation, what should it be?” Then build your messaging around that.

Clarity before content.

Save this. You might need it at your next communications meeting. 😉

Cheers,
Poni Abraham~~🌹🥀…

𝐘𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝. 𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐢𝐭 𝐨𝐫 𝐧𝐨𝐭.

Let me ask you….
If I went through your last 10 posts, what would they tell me about you?

Not what you say you are; What your feed actually shows!

Would I see someone thoughtful, professional, creative and knowledgeable?

Or would I find cyberbullying, harassment, hate speech, unnecessary fights, inappropriate content or posts you wouldn’t want your employer to see? 😭

And yes, you can say “But that’s my personal account!” It is…!

But once something is public, you don’t completely control who sees it or what they take from it.

That’s why employers sometimes look at publicly available social-media information during recruitment. Your CV tells them what you’ve done. Your social media can show them how you present yourself.

Your posts create an impression …
Your comments create an impression….
The things you celebrate create an impression….
The people you attack create an impression….

So what impression is your social media creating about you? What image are you unknowingly creating for yourself…?

I’m not saying your feed needs to look like an annual report. 😂

Be human. Have fun. Post your birthday pictures. Make jokes. Share your life. Debate. Disagree. Be authentic. But being authentic doesn’t mean being careless.

Before you post, ask:
Would I be comfortable if my future employer saw this…?
Would I be comfortable if a client saw it…?
Does this reflect the person I say I am…?

Because your personal brand isn’t only your photo, job title or LinkedIn bio. It’s also the trail of evidence you leave behind your name.

So go down your timeline. Look at your last 10 posts.

Then ask yourself:
“If these were the only things someone knew about me, what would they think my brand stands for?”

That answer might be worth paying attention to.

Build your Name…!

Cheers,
Poni Abraham…🌹🥀…