IPink

Every movement begins with a decision to step up, step forward, connect.

Are you ready to walk it?

This campaign is a call to those ready to be part of a movement. A movement shaping a stronger future for our country. Through innovation we've paved the way for change.

Now let us walk this together... Thursday 23rd July 2026

Something powerful is rising... in the Kingdom...
Thursday 23rd July 2026...
A new Platform launches for Women...
Built for Women by Women

Inclusion is not a theme. It’s our strategy.

Project Pink represents the authentic woman shaping the future — across all generations and industries.

Because innovation doesn’t thrive in isolation. It thrives in diverse rooms, real conversations, and shared ambition.

We are women in business.

Together, we build stronger ecosystems.

We are women in business - Approximately 49.5% of the talent pipeline in Eswatini.

We are women in business - We are just getting started

19 YEARS OF INSPIRATION. INNOVATION. IMPACT. iPINK. 💗

Happy Birthday iPink.

Today, we celebrate 19 years of building more than a brand — we celebrate a legacy of customised solutions, bold ideas, resilience and meaningful impact.

Founded in 2007 by visionary entrepreneur Nadja Smoor, after proudly becoming a Top 20 finalist in the USAID BBB Entrepreneurship Programme, iPink was built from passion, purpose and innovation.

From proposals written in internet cafés…to boardrooms, national campaigns, empowerment platforms, wellness initiatives, and strategic collaborations — the journey has always been driven by one thing:

✨ Creating innovative solutions that are tailor-made, people-focused and impact-driven.

For 19 years, iPink has proudly collaborated with corporates, entrepreneurs, government, creatives, and communities to turn ideas into experiences, challenges into opportunities and vision into action.

We are proud of:
💗 The brands we’ve elevated
💗 The communities we’ve impacted
💗 The women we continue to inspire
💗 The wellness conversations we’ve ignited
💗 The innovative campaigns and events we’ve brought to life
💗 And the trust built through hard work, authenticity and excellence

At iPink we don’t believe in one-size-fits-all.
We believe in customised strategy, meaningful storytelling, innovative thinking, and solutions designed with purpose.

From eMarket Plaze (2002), The I Love Swaziland Because… campaign (2014), and The International Day of Yoga (2015).

Celebrating …. 24 years of our founder’s passion in innovation.

19 years later…
the iPink vision still burns bright.

Here’s to bold innovation.
Here’s to empowerment.
Here’s to legacy.
And here’s to the next chapter of iPink. 🚀 WATCH THIS SPACE….

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We don’t just manage to-do lists.

We manage teams, strategy, families, innovation and transformation — often all at once.
Women are not just participants in the future of business, but to shape it.
We are the architects of innovation.

And still, we rise.

Pink empowers people through innovative solutions and cutting-edge communication strategies.

Bold ideas deserve strategic ex*****on.
Let’s ignite what’s next.

Pink delivers tailored, integrated solutions designed to improve internal capacity and increase brand impact.

We don’t offer templates.
We design what your organisation needs.