POC

Go all in, all out.

When you streamline, you don’t shrink, you sharpen. You focus your energy on the thing that makes you tick. With a streamlined profile and reinforced rear, the new Amidal road cycling helmet lets you do just that. Designed to let you look and feel fast, this is protection and performance taking a new form. All made so you can go all in, all out.

Explore the new Amidal:
https://poc.com/en/the-amidal

Move freely. Ride with precision.

Being able to move freely to land those precise and technical movements is what the Motion Collection from POC is made for. With breathable fabrics and liberating, unrestrictive cuts, this is where form follows instinct and freedom drives performance.

Available now: https://poc.com/en-se/categories/cycling/mountain-bike/apparel

Pure design. Proven protection.

Giving trusted protection with an entirely new approach to the helmet peak to offer flexibility for greater weather protection or more ventilation, the Cularis Pure works to keep you fully protected and comfortable on both technical and flowy mountain bike trails.

Available now: https://poc.com/en-se/product/cularis-pure-mineral-grey-hydrogen-white-matt

Saving seconds starts here.

Built for the demands of intense riding, the new Raceday Collection features highly compressive fabrics for targeted support and a precision fit optimised for an aggressive riding position. Change into something faster, change into the Raceday Collection.

Available now: https://poc.com/categories/cycling/road/apparel

Speed isn’t born in a single moment, it’s built over hundreds.

Hundreds of choices, repetitions and decisions that happen long before the road opens in front of you. It’s in selecting the right apparel, protection, and equipment that match your ambition. Every detail matters: aerodynamics that cut drag, a precision fit that keeps you efficient, and protection that lets you ride with confidence. These are the fundamentals of speed.

Discover a new season of road cycling: https://poc.com/spring-summer-road-cycling

Sometimes, it just clicks.

By elevating POC’s trusted, lightweight Obex helmet with a bespoke frameless lens, the Obex Visor integrates every element of head and eye protection into one unified piece. With panoramic vision and precise adjustability at your fingertips, this helmet is crafted to move as one in every turn you take.

Available now: https://poc.com/en-se/product/obex-visor-uranium-black-matt-clarity-universal-sunny-grey-cat-3

Shaped by what’s been, ready for what’s next.

No matter who or where you are on the mountain, Fornix is the helmet that keeps up. Refined for the third time, the upgraded Fornix Series from POC features a new and improved ear, adjustment system and interior for increased comfort and fit in the same classic trusted silhouette. Shaped by what’s been, ready for what’s next.

Available now: https://poc.com/en-se/fornix-series

Adult-level protection for child-sized adventure.

Born out of the belief that growing minds and bodies deserve more protection, not less, POCito delivers bespoke and proactive protection made specifically for children. Highly visible colours, reflective details and lenses made for developing eyes are a few examples of a collection tuned for those just getting started on the mountain.

Available now: https://poc.com/en-se/categories/snow/pocito

Winning feels different when winning feels electric. With no energy to waste, the Blixten collection from POC gives you the boost and motivation you need to push even further. These limited edition pieces let you fuel up on energy and motivation in a flash. Experience a performance powered by Blixten.

Available now: https://poc.com/en/categories/snow/ski-race/junior

When the pinnacle of ski racing meets the pinnacle of car racing, the Apex Collection is born. Fueled by the iconic heritage of the race track, this collection blends classic colourways, precision detailing, and iconic design cues with the latest in POC ski protection. Crafted for the apex of performance, these are the pieces to get ahead of the curve.

Available now: https://poc.com/en/categories/limited-edition/apex-collection

Move free and confident in our most flexible back protectors yet. Made to mirror your every move, the VPD Air Vest is light, breathable, and highly flexible, designed to keep you comfortable while staying protected. For those pushing further into tougher conditions, the level 2 certified VPD Max Vest adds reinforced impact protection in a highly breathable mesh construction – heavy on safety, light on your back.

Available now: https://poc.com/en-se/new-ski-protections