Neonode

Meet us tomorrow at the Women in Automotive Technology (WAT) networking breakfast at InCabin USA. We are looking forward to the opportunity to connect with talented professionals from across the automotive industry and discuss the global technologies, perspectives and innovations shaping the future of mobility. If you are attending InCabin USA and work in engineering, we would love to meet you at Huntington Place, Riverfront Salon West.

This week we are attending InCabin USA in Detroit, together with other automotive leaders, to discuss the future of in-cabin sensing, driver monitoring and vehicle safety. If you are attending, don't miss Agnes Jernström's presentation tomorrow at 16:15 where she will explore the growing importance of driver readiness in semi-autonomous driving systems and how advanced sensing technologies can help OEMs meet evolving safety and regulatory requirements.

As vehicles become more automated, one critical question remains: is the driver actually ready to take over when it matters most? While current driver monitoring systems focus on signals like eye gaze and steering input, true safety requires a deeper understanding of driver readiness. Our latest white paper explores why readiness is becoming a defining factor for Level 2 and Level 3 automation, the limitations of traditional monitoring approaches, emerging regulatory and safety requirements, and how a more holistic understanding of driver behavior can help bridge the gap between human and machine. Download the white paper to explore the future of driver readiness and safer automation: https://hubs.ly/Q04jxdys0

Yesterday, we had the pleasure of participating in the high-level automotive delegation in Italy, led by HRH Prince Daniel. The visit provided a premier platform to engage with Italy’s leading automotive OEMs and innovation leaders on the future of mobility, safety and intelligent technology. Sweden continues to drive progress through collaboration and forward-thinking engineering, and this initiative proved highly valuable for strengthening relationships and exploring future partnerships across the European automotive ecosystem. Thank you to the organizers, , for this valuable opportunity.

Neonode is heading to Singapore to attend NRF: Retail's Big Show Asia Pacific, taking place June 2–4, 2026, at the Marina Bay Sands Expo & Convention Centre. Meet us at booth 1420 to see how our proprietary MultiSensing® software can transform the self-checkout experience by adding an intelligence layer that can see and interpret shopper demographics and behavior in real-time, including age, gender, intentional theft or innocent missed scans. NRF APAC serves as the ultimate gathering for industry leaders and innovators to collaborate and shape the future of commerce. We hope to see you there. https://hubs.ly/Q04gYlR-0

Neonode is heading to InCabin USA, where we will be showcasing how our camera-based sensing technology enables real-time driver readiness insights for safer and more intelligent driver automation. Visit us to experience our live demo vehicle, and be sure to hear Agnes Jernström speak on stage about the future of human-machine interaction and in-cabin intelligence. We hope to see you there. Learn more: https://hubs.ly/Q04fNvQ_0

As vehicles become more automated, safety is not just about monitoring the driver; it’s about truly understanding their readiness to take over control from autonomous functions. Our latest article explores why driver monitoring is not the same as understanding, and how the shift from detection to interpretation is critical for designing systems that can anticipate human behavior and enable safer, more intuitive handovers. Read the full article: https://hubs.ly/Q04fflsZ0

Neonode is back after an exciting European Demo Tour, where we had the pleasure of connecting with OEMs and Tier 1 automotive suppliers across multiple markets. Throughout the journey, we presented our latest in-cabin technologies, ranging from in-cabin sensing and intelligent driver monitoring to adaptive digital mirror solutions that respond intuitively to the driver’s perspective.

We extend a big thank you to everyone who hosted us and shared their insights. The conversations were both engaging and valuable, and they continue to shape how we think about the future of in-cabin interaction and safety.

Last week, we hit the road for our USA East Coast Demo Tour, bringing Neonode’s in-cabin experience directly to leading OEMs and Tier 1 automotive suppliers. We conducted live demonstrations of our advanced computer vision solutions, ranging from driver monitoring and hands-on-wheel detection to dynamic digital mirror augmentation that adapts to the driver’s line of sight.

A sincere thank you to everyone who met with us along the way. We truly valued the insightful conversations and the opportunity to explore how our technology can help shape the next generation of safer, more intelligent vehicle interiors. We look forward to continuing these discussions.

The Insurance Institute for Highway Safety (IIHS) has made one thing clear with its recommended safeguards for partial automation: most vehicles on American roads are not doing enough to ensure drivers stay engaged. That’s not just a safety gap, it’s a growing risk for automakers as ratings increasingly shape consumer trust and purchasing decisions. But this challenge marks an opportunity. By integrating the right technology, manufacturers can become first-movers in achieving top-tier safety ratings and establishing themselves as industry leaders. Learn more: https://hubs.ly/Q04bB9rn0