Cacaofoni

Almost 5 million tons of cacao beans are produced and moved around the world every year 🫘🌐

The global chocolate industry is worth $130 billions. Yet do you know that the cost of cacao only accounts for a tiny, miniscule percentage of a chocolate product, something around 7-8%?

Most of the expenses sustained by chocolate companies, anywhere from small to large scale productions, are:

🖐🏼 LABOR, whether a single-man craftsmanship or an array of employees that just push buttons

🛠 MACHINES, whether a small equipment or giant tanks and long pipelines

🔊 MARKETING, from a simple e-commerce website to expensive video productions

🛒 RETAILING, from owning a local store to distributing chocolate to thousands of retailers

This is why I roll my eyes hard whenever billion-dollar chocolate companies, that buy the cheapest and lowest quality cacao on the market, want to justify the increased price tags of their products (simultaneously with a reduced package size) with “CaCaO pRiCeS hAvE gOnE uP!”.

Are customers really paying more because cacao has gotten more expensive, or are they more likely to be paying for a fancy packaging design, an influencer collaboration, a deal with a famous supermarket chain, a new automated machine and a renovated marketing department? 🤔

For reference, a dark chocolate bar priced at $2 could include a cost for cacao (what should be the most important part of the product) of merely $0,10.

So don’t think for a second that the extra dollars you are now paying on famous mass-produced chocolate are because farmers at origin are getting a cut of it. Big chocolate has just found the next perfect excuse to make you pay more for chocolate that is only getting worse 🚮

Thoughts?

https://www.instagram.com/reel/CuZ4zaNosYe/?igshid=MzRlODBiNWFlZA==

Excuse me 😳 🎥 - QI

Månadens choklad från Cocoarunners, så spännande!

Your favorite chocolate is probably produced by West African child labor and the government doesn't care, advocates argue in lawsuit Hershey, Mars, Nestle and Cargill once promised to end child labor in supply chains by 2005, but now that's 2025. "They will never stop until they are forced to."

Månadens chokladpaket från Cocoarunners.

Ge denna ghanianska fotbollsspelare en chans . Satsa en liten slant.

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Cocoa farmers in Africa and Latin America bear the cost of keeping chocolate cheap Labels for ‘sustainable’ cocoa can hide harsh realities for farmers trying to earn a living and eliminate child labour. In Africa and Latin America, The Globe spoke with growers on the front lines of global price wars

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The Miracle Process of Cacao Pollination - The Chocolate Journalist If we step aside from chocolate products and mentally travel to the tropical fields where cacao grows, we understand that cacao pollination is truly a miracle process. The cacao tree produces 250,000 flowers every year, but only 10% of them gets pollinated. WHY? Let's take a deep dive!