Data Cube Lab

As of October 4th, AdWords campaigns will be able to spend up to two times the average daily budget.

Charges and your daily budget - Previous - AdWords Help Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions. On days with lots of

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update.

Google responds to Apple's Intelligent Tracking Prevention with AdWords tracking update A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.

Google AdWords Rolls Out Significant Updates

Google AdWords Rolls Out Significant Updates Last week was marked by significant changes rolled out on Google AdWords, one affecting the Ad Rank thresholds, and the other concerning Quality Scores.

New kids in town: Similar Audience for Search & Shopping + Customer Match for Shopping campaigns.

Find your next customer with new audience solutions for Search and Shopping

Google Analytics is adding a new home page.

The New Google Analytics Home: Know Your Data We’ve been improving Google Analytics with the goal of making it even easier for anyone to gain the insights they need. Last year, we int...

Reddit launches a new self-serve ad platform New platform offers changes to how advertisers are billed, how campaigns are created and how metrics are reported.

Coming Soon: Pinterest Search Ads

Pinterest introduces Search ads with Keyword and Shopping campaigns The new offerings should help Pinterest scale its advertising efforts.

Can't wait!

Discover the new AdWords experience

Rejoice, IF functions are here!

AdWords IF functions roll out for ad customization as Standard Text Ads sunset IF functions arrive to let advertisers customize ads based on device and retargeting list membership.

Google to start showing local-specific phone numbers when location extensions appear in ads.

Google to start showing local-specific phone numbers when location extensions appear in ads Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017.

What to aim for in 2017:

Three major developments that will shape multi-channel marketing in 2017 | Search Engine Watch