Toud

We initially wanted to showcase a design project—one that was complicated, perhaps overly complicated. But we realized it would be much more meaningful to write about what kept us from giving up, even when there seemed to be no way forward.

The images speak about the project itself. The text of this article speaks about what keeps us motivated, present, and ultimately—alive.

https://www.linkedin.com/pulse/what-passion-passio-passionis-latin-suffering-alexandru-grigorescu-xzzif/

We’re fortunate to work across multiple industries. Each one offers lessons of its own — different people, different perspectives — yet, time and again, we notice the same fundamentals behind meaningful, long-lasting success.

Recently, we completed a brand strategy and visual identity project in the gastronomy space, more specifically in tableware. You can read more about the project here:

https://toud.eu/gastroglam-the-project-that-supports-the-dreams-of-those-who-create-experiences-at-the-table/

KADRA Brand Strategy — More than a year has passed since we laid the foundations of this project. In truth, it’s a transformation that started then and is still unfolding today.

In this article, we speak about Kadra, about why a brand strategy was needed, and about how we built it step by step — together.

Was it challenging? Did it demand time, energy, and resources? Are the results visible? Was it simply another task checked off a list, or can we genuinely talk about transformation?

The people best positioned to answer these questions are the team members themselves and those who interact with them every day.

What we can say with certainty is this: brand strategy is essential. We use a metaphor in the article that sums it up simply — you can have the car, the fuel, the driver, the team inside, but without brand strategy, you have no reason to start the journey. And if it’s built poorly, you risk driving straight into a guardrail.

This project is also a source of inspiration, especially because it took shape within a mature company with deep experience — including experience in strategy.

KADRA — amplifying freedom of movement.

https://toud.eu/brand-strategy-kadra-amplifying-freedom-of-movement/

It is never too late to be what you might have been.

We hold this belief close, and every time we begin a new project, we think about the joy that comes with bringing it to life—and how true this idea proves to be. The same was true for the transformation of IESYS Group.

What we’ve completed together is only the first phase. IESYS Groupis, at its core, an engineering company with strong expertise in airport automation, traffic management systems, and industrial environments. Over the past months, we worked side by side through an extensive transformation process that included brand strategy, visual identity, communication channels, and a fully renewed website.

You can explore the full story of the project here. The images shared represent just a small—very small—glimpse of a journey that unfolded over more than eight months.

https://toud.eu/how-you-prepare-for-a-leap/

At Toud, we hold a simple belief: when things get difficult, it’s a good sign — it means we’re growing. This proved true once again in the transformation project for Ludan Engineering SRL.

The challenge was substantial: more than 28 years of history, a team of over 120 people, membership in a global group, highly skilled professionals with high expectations and the ambition to elevate the company, along with a deep attachment to the organization’s identity — including its visual elements.

Below are a few glimpses of the visual transformation. In the full article, you can explore more about the broader transformation — the visual component is just one part, and a rather small one, of the entire journey.

Thank you, Ludan Engineering SRL, for the courage and trust to take this journey together!

https://toud.eu/ludan-engineering-branding-for-an-engineering-company/

What’s in a name? For Stridefull, everything. In showjumping, a “full stride” is the perfect rhythm between obstacles, a blend of power, balance, and control. That’s exactly what this brand embodies—precision, harmony, and a vision for pushing boundaries.

What was our part in their story? Find out here: https://toud.eu/stridefull-a-romanian-company-on-the-level-of-the-olympic-games-a-global-brand/

Few Romanian companies make it to the Olympics — Stridefull did it twice! They were chosen to design and build obstacles for both Tokyo and Paris, proving that excellence knows no borders.

Coming from a country with no strong tradition in this sport, they proved that talent and relentless pursuit of perfection can break any barrier.

We are proud to be part of their journey: https://toud.eu/stridefull-a-romanian-company-on-the-level-of-the-olympic-games-a-global-brand/

Stridefull started with a bold question: How can we make a bigger impact in showjumping? They were already building world-class obstacles—but needed a brand to match their vision.

Today, they are the global leaders in their field, designing obstacles for the Olympic Games. A story of ambition, precision, and passion.

Discover more here: https://toud.eu/stridefull-a-romanian-company-on-the-level-of-the-olympic-games-a-global-brand/

A cinema schedule that feels like an invitation. An event poster that sparks curiosity. A social media design that speaks to your soul.
Together with the Institut français de Roumanie à Bucarest , we create more than just visuals—we craft experiences. Because design isn’t just about looking good, it’s about making people feel something.
Discover the projects here: https://toud.eu/a-story-about-the-french-institute-of-romania-and-an-agency-from-a-romanian-village/

Design is more than aesthetics—it’s about telling a story.
Since 2018, we’ve been working with the Institut français de Roumanie à Bucarest , creating visuals that breathe life into cinema schedules, cultural event guides, and more. Every color, every shape, every detail is meant to inspire curiosity and emotion.
Here is more about art, collaboration, and the joy of sharing culture:
https://toud.eu/a-story-about-the-french-institute-of-romania-and-an-agency-from-a-romanian-village

What happens when a small agency from a Romanian village dares to dream big?
Our collaboration with the Institut français de Roumanie à Bucarest started with a simple idea: How can we do more for French culture lovers? From that moment on, we’ve been shaping visual stories—from cinema programs to event posters, all designed to bring people closer to art, culture, and emotions. Discover the article here: https://toud.eu/a-story-about-the-french-institute-of-romania-and-an-agency-from-a-romanian-village/

What makes a branding project truly successful? The answer isn’t just great design—it’s collaboration. One key takeaway from our work with EMI Group is the power of teamwork.
For EMI Group, this new identity marks a bold step into the future. For us at Toud, it’s another reminder of why we love what we do—helping businesses bring their vision to life.
Explore the journey here: https://toud.eu/emi-group-visual-identity-and-website-for-a-company-aiming-for-over-100-million-euros-in-revenue-by-2025/