GoTech World

What happens when AI starts acting like your personal assistant… and your customers’ too? 👀

Ahead of GoTech World 2025, we had a really insightful conversation with Hartmut Koenig about the future of customer experience, continuous transformation, and the quiet ways AI is reshaping how brands build trust and loyalty.

One of the biggest takeaways? In a world powered by automation, human qualities like empathy, creativity, and curiosity become even more valuable.

Read the full interview and discover the insights shaping the future of digital experiences. 👉 https://bit.ly/3Q2TNGA

"Customer experience goes far beyond UX" » Interview with Hartmut König Before taking the stage at GoTech World 2025, we sat down with Hartmut König, CTO Central Europe at Adobe, to talk about customer experience, continuous digital transformation, and the subtle but profound ways in which AI is reshaping the relationship between brands and people. Let’s have a look....

Funny how the things you remember most from an event are rarely the slides or the schedules. 🧡

It’s the people you randomly met in a coffee line, the conversations that started with “what session did you just come from?” and the feeling that, for two days, everyone was in the same place for the same reason.

Just a little GoTech World throwback before we do it all again ☀️

𖤓 When companies scale without a "cultural North Star," the loudest voices in the room end up defining the culture for you. At GoTech World 2025, Dwayne Britton highlighted that in 2026's AI-driven landscape, this lack of clarity creates a dangerous chasm between growth and identity.

Read the full interview to discover why a human-centric learning philosophy is the only way to keep your team coherent while embracing transformation. 🔎 https://bit.ly/4nyK7zZ

Scaling Without Losing Identity in the Age of AI If you've ever felt like your company is growing faster than its culture can keep up, you're not imagining it. This tension between growth and identity came up repeatedly at GoTech World 2025, where Dwayne Britton, Principal Learning Strategist, Found Principle & Advisor, took the stage to talk open...

𝑾𝒉𝒂𝒕 𝒓𝒆𝒎𝒂𝒊𝒏𝒔 𝒉𝒖𝒎𝒂𝒏 𝒊𝒏 𝒕𝒉𝒆 𝒂𝒄𝒕 𝒐𝒇 𝒄𝒓𝒆𝒂𝒕𝒊𝒐𝒏 𝒘𝒉𝒆𝒏 𝒎𝒂𝒄𝒉𝒊𝒏𝒆𝒔 𝒄𝒂𝒏 𝒑𝒆𝒓𝒇𝒐𝒓𝒎 𝒂𝒍𝒐𝒏𝒈𝒔𝒊𝒅𝒆 𝒖𝒔?

Swedish composer and roboticist Fredrik Gran has been building that answer for years. We sat down with him to find out. ⬇️

What Happens When a Robot Picks Up a Bow? The conversation about AI replacing human creativity is the wrong one. The more urgent question is: what do we discover about ourselves when we let machines perform alongside us?

You’ve probably heard these terms in meetings lately…Let’s make sense of them. 🤓

This time, we’re diving into how AI, platforms, and new ways of working are reshaping business:

• AI Agents – AI that can act, not just respond
• Platform Thinking – Build ecosystems, not just products
• Augmentation – Using AI to enhance human work, not replace it

👇 Which one are you already seeing in your day-to-day work?

We sat down with Allard Buijze, Founder & CTO at AxonIQ, to discuss why AI-ready systems must prioritize context, auditability, and massive scalability to survive the "fifth wave" of computing. From rethinking code structure to why AI might finally take over the nightmare of code maintenance, Allard offers a masterclass in building for the future.

What part of your codebase are you most ready to hand over to an AI agent? 🤖👇

Read the entire article. 👉 https://bit.ly/4cu7F51

“We just need to get better at defining what we want the AI to look for” » Interview with Allard Buijze Before taking the stage at GoTech World 2025, we sat down with Allard Buijze, Founder & CTO at AxonIQ, to talk about software architecture, AI-assisted coding, and what it takes to build scalable systems in an AI-driven world. Allard Buijze is Founder & CTO at AxonIQ and a software architect with de...

Some moments don't need a stage to stand out. They just need the right people in the room. 🧡

GoTech World is built on conversations that shift perspectives, ideas that challenge the obvious, and the kind of energy you only get when thousands of curious minds gather in one place.