StreamingMail

Even the best senders meet with a delivery failure or two every now and then.
So if your delivery rates are low and you don’t know what to do, remember that email deliverability is a tricky business and ccept the fact that there is always a chance that one of your campaigns will fall victim to the Spam folder.

To help, here are the 5 questions you need to ask yourself when troubleshooting email delivery problems.
#1: Do you know your email sending reputation?
#2: Do you know your complaint rate?
#3: Is your IP on a blacklist?
#4: Did you authenticate your email?
#5: Do you have a new IP?

How you handle this setback is what’s going to determine your future success.

Quality over quantity – Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.

There is no formula for the perfect email — Authentic and honest messaging works.

Focus on growing your list The newer subscribers are more engaged adding to healthier open rates and ROI.

- www.streamingmail.com -

When someone opens your email, you only have a few seconds to convince them to read it in its entirety. The best way to do this is to have a simple layout and design that doesn’t complicate things.

The benefits of email marketing include:

Flexible design - you can send plain text, graphics or attach files - whichever suits your message best. The design options help you to convey your business branding.
Scalable – email marketing can be used to reach large audiences or smaller targeted lists.
Shareable – it’s easy for people to forward, building your reputation by word of mouth or viral marketing.
Conversions - people can click on links and follow your call to action immediately.
Measurable – it’s easy to attribute value to a campaign by using web analytics software. You can easily test different copy, subject lines and design and see which is most effective. This allows you to optimise future campaigns.
Less intrusive - unlike telephone marketing, recipients can read your message at a time that suits them.
Cost- effective – the costs of email marketing can be much lower than many other forms of marketing. There are no printing or media space costs.
Environmentally-friendly – email marketing is much better for the environment than direct marketing by postal mail because nothing is printed.
Time saving – through automation you can trigger emails to be sent to users based on an action they have performed on your website eg. welcome email when a user signs up to your website or an email offering a discount incentive if user abandons an online shopping cart

Make the customer the hero of your story.

În anul 1971, Ray Tomlinson trimitea primul email din istorie. Astăzi, peste 205 miliarde de email-uri se expediază zilnic.

Principalele cuvinte cheie care definesc viitorul e-mail marketing-ului:
-Creativitate
-Targetare
-Multichanneling
-Integrare de date

Te intrebi cm sa inciti oamenii cu mail-urile tale? Mai jos ai 7 moduri prin care poti face impresie buna de fiecare data.

Media & Marketing: 7 moduri testate prin care iti poti creste eficienta mail-urilor Cand vine vorba de e-mail marketing, interactiunea este cheia pentru un ROI de lunga durata. Cu cat este mai interactiv mail-ul tau, cu atat va avea mai multe sanse de a fi deschis, parcurs si actionat conform asteptarilor tale. Te intrebi cm sa inciti oamenii cu mail-urile tale? Mai jos ai 7 modur...