UXGeeX

"I can't explain it using words" - in a User Testing session, the interviewer urges the user to say out loud everything they see, do or feel, they briefly go through a cognitive walkthrough together . A classic declarative method often used also in marketing research.

However, only 2% of the decision making process is conscious, most of it being subconscious. Thus, the very activity of articulating words alters the truth. This is why most User Research & Testing is not relevant and does not really capture people's preferences.

Frustration, joy, attention - just a few extremely relevant axes in determining the User Journey - are accurately highlighted by the EEG method. All you need is an eye movement and a few electrical impulses.

Find out more about Neuro User Experience: https://bit.ly/3iYroP6

Why are nuclear power plants no longer being built in the US

42 years ago, at the Three Mile Island nuclear power plant in Harrisburg, Pennsylvania, there was an accident. One of the reactors melted, triggering the largest nuclear accident in the history of the United States.

The event was catalyzed by the fact that the reactor control panel was not easily understood by the operators, and this led to the implementation of a series of actions that worsened the situation. As a result of the incident, no more nuclear power plants were built in the United States.

We know that your application cannot cause an accident to affect an area within a radius of 20 km, but every poorly facilitated interaction between the customer and your brand can detonate in a huge accident.

UXGeeX puts the neurosciences at the service of the User Experience in order to gain a complex understanding not only of what decisions people make, but especially why they make these decisions and what are the mechanisms underlying them.

https://bit.ly/3iYroP6

Diamonds are forever and ever and ever…

Where classical testing does not provide a holistic understanding, neuroscience manages to come with a complete and relevant perspective with:
🔎 higher accuracy of the effort assessment within the user test;
✂️ fewer iterations of the process;

Drop us a line and we’ll tell you all about the perks of deploying neuroscience to improve your User Experience design process: https://bit.ly/2SuHXHo

Our User Journey Mapping Solution is the end-to-end full package that brings together science, design and programming to help businesses skyrocket their conversion and retention rates.

Want to convert most visitors into advocates for your brand?
Check out: uxgeex.com
or write us at: [email protected]

The launch of a new product or service can take your business to the next level or it can be a wasteful investment that brings you back to the drawing table.

Want to become a digital leader in your industry and make Product Managers fall in love with you?
Check out: uxgeex.com
or write us at: [email protected]

UX Geex Neuro-powered User Experience

Our Digital Transformation Solution is the end-to-end package that carries through the entire transformation process using neuroscience, programming and UX design.

Want to find out more about our Digital Transformation process?
Check out: uxgeex.com
or write us at: [email protected]

Congrats to our fierce Neuroscientist Geek, Ana Iorga and to our amazing colleagues at Buyer Brain - a Neuromarketing Approach on Consumer Behaviour, Terragni Consulting and Lemon Studio . Their relentless passion and dedication in using neuroscience, behavioral sciences and design to improve people’s lives made this award possible.

This Customer Experience Magazine (CXM) award is equally dedicated to our customers that provide us with the opportunity to improve their business results through outstanding UX/CX strategies.

Usability is about the user’s ease of use while Desirability is about how pretty your users find your product.

Great design should be both usable and desirable.
In the words of the great Joe Sparano “Good Design is obvious. Great design is Transparent.”

What do you think? Should aesthetics prevail, should usability or both?

You're probably wondering who the hell are UXGeeX. Well, we're a Neuroscience-powered User Experience agency.

We brought together the top geex (UX designers, scientists, programmers, marketers and communication experts) to create the dream team for our customers.