Selena Soo

In business and in life, there are both healthy and unhealthy relationships. And those dynamics can happen with people who feel very similar to us… as well as with people who are completely different from us.

In Rich Relationships, I share four common relationship dynamics I’ve observed over the years:

✨ Kindred Spirits — people who feel like home. You share values, speak the same language, and support each other’s growth.
✨ Positive Expanders — people who stretch you in the best way. They see life differently, challenge your thinking, and open doors to new possibilities.
🚩 Negative Reinforcers — relationships where you bond through limitation, gossip, fear, or staying stuck in the same patterns.
🚩 Harmful Enablers — relationships that feel magnetic, but become unbalanced over time. One over-gives, the other over-takes.

The goal isn’t to collect more people. It’s to cultivate the right people. Fill your world with Kindred Spirits and Positive Expanders.

Which type feels most present in your life right now?

Have you ever ignored a red flag because you wanted the relationship to work?

Not every relationship is meant to become a Rich Relationship. Sometimes the biggest growth move is not who you say yes to… but who you wisely create distance from.

Here are a few red flags to pay attention to:

🚩 They put you on a pedestal too quickly
Excessive praise before they truly know you can be a sign of projection, not genuine connection.

🚩 They try to rush intimacy or “seal the deal” fast
Big asks too soon. Pressure instead of patience. Trust is built over time.

🚩 They’ve already broken trust
Inconsistency. Unreliability. Unprofessional behavior.
One of the most important relationship skills is discernment.

Not everyone deserves immediate access to your time, energy, trust, or inner circle. Rich Relationships are built on mutual respect, integrity, consistency, and time.

If you agree, drop an emoji below! ✨

Your ability to be an incredible friend and colleague has nothing to do with your income, your title, or your follower count.

Rich Relationships aren’t built on status — they’re built on how you show up.

Listening deeply.
Being there in a hard moment.
Offering a thoughtful idea.
Giving generously in ways that matter.

In Rich Relationships, I remind people: you are worthy of being known — and you have so much to offer, exactly as you are today.

If you agree, drop an emoji below! ✨

Want to strengthen your most important relationships in just 1–3 minutes a day? 💡 

It’s called pinging — sending a quick, meaningful message that keeps you top of mind, builds trust, and opens doors to opportunities.

The problem? Most people:
❌ Overthink what to say
❌ Forget to follow up
❌ Only reach out when they need something

But Rich Relationships aren’t built in big moments — they’re built in small, consistent touchpoints over time.

A thoughtful message.
A quick “thinking of you.”
A shared article.

Done consistently, these tiny actions compound into deeper trust, stronger connections, and opportunities you can’t predict.

That’s why I created The Ultimate Guide to Pinging. Inside, you’ll get:
✨ 22 plug-and-play examples
✨ A simple system to make pinging easy
✨ Ways to add massive value in just minutes a day

👉 Comment “PING” and I’ll send you the free guide!

I believe every one of us comes into this world with major potential waiting to be fulfilled.

Some are meant to be front-facing leaders. Others are meant to be behind-the-scenes badasses doing equally important work. Either way, we’re all here to leave the world better than we found it.

But you can’t reach your full potential alone. You need people who inspire you to play bigger, unlock doors that would otherwise stay closed, and help you achieve your goals faster.

This is the power of Rich Relationships.

If you agree, drop an emoji below! ✨🚀🤲

Trust isn’t built in a moment. It’s built in patterns.

Over time…
Through consistency…

In the small, often invisible ways you show up.
It’s not just about what you say.
It’s about what you do—again and again.

The truth is, people are always paying attention:
👉 Can they rely on you?
👉 Do you follow through?
👉 Do you bring calm, steady energy into the room?

This is how trust compounds.
And when trust is there, everything becomes easier—conversations, opportunities, relationships.

Drop an emoji if this resonates! 🤝 💛 🔑

What if the opportunity you’re waiting for is one ask away? 💛

One of the biggest shifts you can make in your Rich Relationships is getting comfortable making asks.

So many people build incredible networks – but never fully activate them.

They stay in their heads thinking:

💭 “What should I ask for?”
💭 “Is this too much?”
💭 “Will this feel awkward?”

But here’s the truth:
👉 Your relationships deepen through meaningful engagement – not silence.
👉 The right people want to support you… they just need to know how.
👉 And often, one thoughtful ask can unlock a whole new level of connection, collaboration, or opportunity.

Swipe to see 10 simple, powerful ways to activate your network. 

Drop a 💛 if you’re ready to make your next ask—and tell me which one stood out most.

I’m so excited to be speaking inside my mentor ’s community!

Ramit’s teachings on money, business, and psychology have deeply shaped me over the years—and I’ve personally invested in 13+ of his programs.

So it feels incredibly meaningful to now support the very community I came from.

On Wednesday, April 8 at 12pm ET, I’ll be leading a Rich Life Expert Session: Learn How To Build Rich Relationships To Improve Your Career and Income

In this free 60-minute session, you’ll:
✅ Learn 3 powerful ways to nurture key relationships (from 30 seconds to 90 minutes/month)
✅ Get a word-for-word structure for making asks that people actually say yes to
✅ Leave with clear next steps you can implement in 24 hours, 7 days, and 30 days

If you’ve ever thought, “I know people… so why does it feel like I don’t have a network I can count on?”

This is for you.

Comment IWT and I’ll send you the registration link. ✨

Learning the art of professional makeup at 💄

…and realizing it’s way harder than it looks!

I now have 13 different brushes and a whole lineup of products—and I’m still figuring it out. 😂

My word of the year for 2026 is “Lifestyle”—which means focusing on the quality of my day to day life, not just big business goals. 

For me, that includes learning new skills like this. As someone who’s often on video, speaking, hosting events, and guest teaching, knowing how to do professional makeup is a really valuable skill to have.

What’s a hobby or skill you’ve been enjoying lately? 💛