iTHawks

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and available for free during the from , , and more.

services are helping mitigate the effects of the outbreak

Companies all over the world have ordered employees to work from home in response to the widespread introduction of measures.

Top of the list of concerns for many businesses is whether employees are properly equipped to go virtual. The lack of appropriate software could prove a significant stumbling block for workers asked to suddenly abandon their office workstations.

Thankfully, vendors of all shapes and sizes have come to the rescue, with many offering free access to premium services for a limited time. Here’s a rundown of the best free products and services to help your business navigate the ongoing pandemic.

to Introduce New in 2021

Google is preparing to introduce a new ranking signal for Search, based on page experience as measured by . This includes factors like page speed, responsiveness, and the stability of content as it loads. The upcoming update will combine these signals with previously announced -related signals for mobile-friendliness, safe browsing, , and intrusive interstitials.

Google is also updating its requirements for the Top Stories feature. It will no longer be limited to pages – any content will be eligible.

As part of this update, we’ll also incorporate the page experience metrics into our ranking criteria for the feature in Search on mobile, and remove the AMP requirement from Top Storie's eligibility. Google continues to support AMP and will continue to link to AMP pages when available. We’ve also updated our developer tools to help site owners optimize their page experience.

Mobile-friendliness, HTTPS, and other UX signals listed in this update have long been included in best practices for WordPress sites. The Core Web Vitals items are a newer area that site owners will want to dig into when preparing for the new page experience signal.

Measuring things like the unexpected layout shift of visible page content and the experience users get when first interacting with a page is not easy. In anticipation of this ranking signal update, Google has updated the and Insights tools to give information and recommendations on a site’s Core Web Vitals. also provides a dedicated report, and developers can also get more information from Chrome DevTools, web.dev’s measure tool and the Web Vitals . There are also several WordPress plugins that incorporate some of these tools, notably by and Google Pagespeed Insights.

While this is a major change to ranking, Google noted that it will still prioritize pages with the best information overall. Better page experience scores will help a site rank better among multiple pages with similar content.

who focus on delivering a high-quality user experience reacted positively to Google’s announcement since this means that UX work is getting validated as a valuable aspect of a site’s ranking.

Google plans to put the ranking changes into place sometime in 2021 and will provide at least six months' notice before rolling out the update. This will give site owners time to improve their scores on the various page experience metrics. The company also plans to add more page experience signals on a yearly basis.