Purifica Studio

It came to me one day,
that motivation fades.

But discipline stays.

Freelancing isn’t about instant success.
It’s quiet effort, repeated daily.
It’s showing up even when no one sees it.
It’s building a life through small, consistent steps.

If you’re a freelancer, creative, or solopreneur:
your progress isn’t loud, but it’s real.

✨ Save this for the days you need a reminder.

Mina’s Luxe Minis- Perfume Brand Logo Design ✨

A refined typographic logo designed to embody modern femininity and timeless luxury.

This concept focuses on elegant serif details, balanced structure, and a clean composition, creating a premium identity that feels confident yet sophisticated.

Luxury doesn’t have to be loud. It can be minimal, intentional, and powerful.

Branding for beauty & lifestyle businesses 🤍

DM for logo inquiries.

You did the niche part right, so why isn’t it working?
Because growth doesn’t come from what you do alone.
It comes from how you show up.
Branding is what makes people choose you in a crowded niche.
Understand it, build it, and everything changes.
Save this for your content strategy 💡

Posting for the sake of posting
will only keep your brand stagnant.
Social media should support your business,
not just fill your feed.

Introducing the logo & brand identity for Mirella Candles, a soft luxury candle brand built around calm, elegance, and warmth.

For this project, I combined Deriva and Darleston typefaces to create a balance of structure and softness. The flame icon was designed to symbolize gentle light and comfort, while the muted earthy palette sets the tone for a premium, relaxing experience.

Every element was crafted with intention, from the typography down to the packaging visuals to reflect one message,
Where elegance meets the gentleness of calm.

More branding stories coming soon. ✨

Just finished crafting this mockup for Mirella Candles.
Minimal, peaceful, and filled with the quiet beauty I want the brand to carry.
Can wait to show you the whole logo & branding.

So excited to share what I’m working on right now,I hope you guys like it once it’s done.

So far, practicing in Affinity has really helped improve my work. It’s a great tool for beginners. There may be some comparisons to Illustrator, but if you're just starting out and want to practice illustration, you might want to try Affinity. You know… it’s free. Haha.