Muscat Entrepreneurs

In 2023, with over 2.35 billion users worldwide, Instagram is still one of the most prominent players on the social media landscape, and for a good reason. The social media network never stops growing and developing which means it also regularly introduces new functionalities.

If you’re a social media marketer, keeping track of social media platform updates is a must. With this handy post you can have the information about all the essential Instagram changes in one place and use them to your advantage.

In today’s competitive world, where choices are abundant, even a well-established brand can quickly lose its audience if it does not stay relevant to the changing times. With growth comes responsibility; hence, it is of utmost importance for companies to stay innovative as they grow. To maintain credibility in the market, every company must monitor its position and find solutions to strengthen itself. If one wants to stay ahead of the competition and operate in a space that is constantly evolving, it is necessary to strengthen brand marketing strategies as well as update and innovate daily. And this is only possible by conducting a brand audit as it allows a brand to look at the overall picture for establishing long-term strategies for business growth.

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What makes leading with a strategy different than leading with tactics? Strategy creation requires taking a step back, identifying your main objective (goal), creating a strategy that includes multiple smaller tactics, and then executing on those tactics. Consider the following business examples that may help illustrate the difference:

For the first example, let's say you'd like to develop new clients. A tactic could include creating a cold calling list and starting your calls. But a larger strategy that will help make this tactic more effective consists of considering your reputation, how you're perceived by people external to your company and curating an approach that reaches multiple target audiences with the same narrative.

Start with what sets your business apart, develop standard language around it, and then experiment with prospective clients to see what best resonates. This step back gives you the perspective to refine your tactics. Your overarching strategy should help you consider who should make it on the cold-calling list and what you should say to them.

In this next example, let's say you run a company that has recently gotten internal feedback that your employees do not feel engaged. You are not alone—60% of employees in the nation report feeling disengaged at work, with 19% reporting downright misery according to a recent report. To tackle this obstacle, you could start with tactics.

To address this problem, you might consider some common employee engagement tactics. You may even hire an external team to help you enact these tactics—or charge your internal communications and human resources teams to oversee this change. They host employee engagement activities, and you even work to integrate more positive feedback and advancement opportunities.

The main goal of a successful branding strategy is to let the world know that your brand exists, what purpose it has, and what defines it. A branding strategy is a fluid, long-term strategy that often requires being revisited over time based on its success (or lack thereof).

The success of a brand development strategy is not always easy to measure. Branding strategies often involve intangible, not-easily-quantified elements and–when planning this kind of strategy–it is important to decide from the onset how success will be measured.

Every organization will approach how to measure success differently, but all will generally include the same elements in their strategies. Answering the following questions can be the first step in drafting a successful brand strategy:

What are your brand's objectives and how do you communicate them? What problems will your brand solve and how will it benefit its intended customers?

How do you identify your ideal customers? who will benefit from the brand? How do these customers feel and how would they like to feel?

How do you identify your competitors who is already giving your potential customers what they want and how?

How do you engage potential customers? What personality and tone of voice will your brand have to achieve its goals?

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You probably have heard about the importance of inbound marketing. You may have even began to create content that not only will delight your current customers but also will inspire prospective customers to become leads online. You have written several compelling blog posts, starred in a few YouTube videos, and even hired a freelance graphic designer to create a couple ‘hip’ infographics for your business.

Yet, you may fear your efforts are in vain since not a single article, video, or graphic has been shared, retweeted, or received a comment. Never Fear! We know just what you need to do to get lots of views on your content.

Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. The reason? AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately.
In the early days of artificial intelligence, this idea of automation seemed threatening to the human workforce. But we’re of the mindset that AI simply enables humans to do better, more informed work. As it turns out, most businesses agree. Consider these statistics:
- 84% of businesses think AI will give them a competitive advantage.
- 83% of businesses say AI is currently a strategic priority.
- 73% of businesses believe AI will help them grow.

A company’s website is the equivalent of a digital first impression. Without the right tools, your website might make the wrong first impression — losing valuable business for your company. Here’s where artificial intelligence can help. The newest AI technologies can elevate and transform your business website to improve the customer experience and generate more conversions.

The Instagram Explore page is a page that presents posts for users from accounts they haven’t followed based on their previous likes and interests.
Actually, a special algorithm chooses what posts get featured on the Instagram Explore page. It means that this algorithm remembers your actions on Instagram, such as what you liked and engaged with the most.
Consequently, Instagram uses this information to search for the similar images and create a grid on the Instagram Explore page personalized to each user’s profile and their behavior on Instagram.

So, the first step in order to get on the Instagram Explore page is to find out who your target audience is and understand exactly what these people are looking for when they are scrolling their Instagram feed.
Here are the main questions that you need to ask yourself:
* Who is your target audience?
* What kind of content do they post?
* What do they follow?
* What kind of posts catches their attention?
You can use Instagram Insights to collect all the data about your audience.
Only when you perfectly perceive who your audience is, it will be easier for you to know whose Instagram Explore page you want to appear on. Keeping this in mind, your task is to start uploading Instagram posts based on what members of your audience are interested in interacting with.

The importance of top of mind awareness

The main benefit of achieving top of mind awareness is fairly obvious. If your brand is the first one people think of they will instinctively seek out your products when they need them.
But the importance of top of mind awareness doesn't end there. This primary perk has lots of other knock-on benefits:

* Marketing becomes more effective:Because the public is already familiar with your brand your campaigns will be more memorable and meaningful. Plus when competitors advertise their products consumers may even think of yours.

* PR is painless:When your brand is a household name it's easier to attract media coverage.

* Search rankings will soar:If lots of people are Googling your brand the search engine will hold your site in high regard and boost your site's position for related keywords.

* Enhanced brand value and integrity: Brands that achieve top of mind awareness often command more trust and can charge higher prices.

* More prospects:The more people that are aware of your products the easier it is to bring them through the eCommerce funnel toward conversion.