True Store
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Luxury collections from leading NZ and global brands - timeless style for the fashion enthusiast
The latest from Deadly Ponies at True, Spring footwear and bags for all occasions. Pop in store or online to explore the collection.
Marle | A few pieces from the spring collection, worn by Ella. Easy shapes that come together without much thought. Available now in store and online via the link in bio.
A conversation between Mahsa and Andrea about the Bow Blouse. The details we love and the different ways to wear it, from workday to weekend.
29/09/2026
Just Landed | Second Female. Defined by clean cuts and soft movement, featuring the Gable Jacket. A modern take on everyday dressing.
Available now in store and online via the link in bio.
Styled by Mahsa.
The first in our styling series from our morning together, sharing some favourite ways to wear the Bon Blouse paired with The Ease Trouser.
Both in store + online at True x
17/09/2026
Ella wears the Caitlin Crisp Forever + Always Dress and Adrift Dress, both in CC's custom Retro Wildflower print.
A beautiful summer favourite — we don’t think these will be around for long 🧡
16/09/2026
True Store has won the Small Business Service Excellence Award at the 2026 Waikato Chamber of Commerce Business Awards.
This one means a lot to us 🤎
Thank you to our team, who show up every day with genuine care, dedication and pride in what they do.
Thank you to our beautiful customers — for your trust, your loyalty and for continuing to choose independent retail.
And thank you to the Waikato Chamber of Commerce for this recognition. It truly means the world to us, and we’re incredibly grateful.
Lastly, to my dearest friends who I lean on, my beautiful children, and my husband Jeff — thank you for the encouragement, the perspective, the listening and for believing in True alongside me.
Nine years of True. Plenty of highs, a few crunchy bits, a lot of hard work — and so much still to come.
Very proud of this one 🤎
Andrea x
A morning with Mahsa Label — coffee, spring light and a closer look at Coming Home II.
We spent the morning with Mahsa talking about her approach to dressing, and the details that define the collection. Pieces designed to be lived in, returned to often and worn for seasons.
It’s the kind of thinking we’ve always loved about Mahsa — pieces with ease, considered detail and a confidence that doesn’t rely on novelty.
A few moments from the morning. More to come x
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302 Barton Street
Hamilton
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