HMC
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PR firm based in Hamilton, New Zealand.
HMC provides advice in the areas of: corporate communications, community relations, marketing communications, media relations, internal communications and event management.
11/06/2026
Think podcast guest spots might be a good PR tactic for you?
HMC can help with that!
www.wearehmc.co.nz/podcasting
Heather & Emma hopped on the bus early this morning and spent the day at Fieldays.
They spent the morning with the Gallagher Animal Management team at their panel discussion, and worked with their new CE, introducing him to a few key rural media.
To all our clients at Fieldays this week, have a great one!
05/06/2026
What a great two days our team has had in Auckland attending the PRINZ conference and industry awards.
HMC won a bronze award for a project led by Emma for our client Grayson Clements Lawyers. Congrats, Emma!
Plus the conference was full of thought provoking talks about how our industry is changing, the importance of being a trusted advisor and a focus on keeping ethical practice at the heart of our work.
Heather and our client John Macaskill-Smith took part in a panel discussion at the conference talking about how to build a trusting relationship between PR advisor and senior leaders.
Thanks PRINZ for putting on two great events!
02/06/2026
AI isn't just changing search. It's changing who gets mentioned at all.
The real question isn't "How do we use AI in marketing?"
It's "How do we make sure AI talks about us in the first place?"
Find out how your brand can be discovered, by reading our latest blog:
🔗 https://www.wearehmc.co.nz/blog/post/163682/the-big-mac-chatgpt-and-why-being-the-answer-matters-more-than-ever/
27/05/2026
This month 22 years ago, HMC started with a belief that great communication creates real business value.
Today, that belief still drives everything we do.
To our clients, partners, team and supporters, thank you for being part of the journey.
Here’s to 22 years of stories, strategy and impact.
McDonald's ran an ad written by ChatGPT,
but that's not the interesting part…
To find out how your brand can be noticed in AI chat, read our latest blog here:
🔗 https://www.wearehmc.co.nz/blog/post/163682/the-big-mac-chatgpt-and-why-being-the-answer-matters-more-than-ever/
You can buy ad space.
But you can’t buy the credibility that comes when a newsroom decides your story is worth telling. That is what makes earned media so valuable.
When a genuine news story positively reflects your brand, it says something more powerful than your business saying the same thing through its own channels.
Listen to HMC’s latest episode of CRUNCH here:
https://www.wearehmc.co.nz/ep-7-from-ignored-to-newsworthy-media-coverage/
Keep an eye out for our latest CRUNCH podcast episode, coming soon!
Our team will talk about how earned media is far more than “free publicity.”
Plus, we break down what "earned" media actually means and the 4 key players who need to work together to get a media story over the line.
14/05/2026
It’s pink shirt day 🩷
While the team are working away behind the screens at home, we still wanted to come together to support the cause.
Today is a reminder that kindness, inclusion and respect should never be optional.
Pink Shirt Day Aotearoa
12/05/2026
AI is making a lot of content faster.
But is it making it better?
A journalist recently told us:
“I'll take your supplied story. But don't use AI at ANY point in your writing process.”
That line says everything about where content is at right now.
AI can speed things up, but it cannot replace judgement, originality, audience understanding, or strategic communications thinking.
And right now, that’s what sets great content apart.
In our latest blog, HMC Director Heather Claycomb breaks down why the best results are still human-led and AI-assisted, not the other way around.
🔗 Read more here: https://www.wearehmc.co.nz/blog/post/163683/should-businesses-use-ai-to-write-brand-stories-and-content/
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Address
14 Garden Place, Panama Square, Office 1, Level 1 East Lobby
Hamilton
3204
Opening Hours
| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8:30am - 5pm |
| Friday | 8:30am - 5pm |