Deluxe RV Group

Deluxe RV Group

Share

Welcome to Deluxe RV Group. We are a third generation family business selling Motorhomes & RV's The Smith Family purchased DeLuxe in 1972.

Company History
DeLuxe is a name which dates back to the 1920's when Reo DeLuxe Motors was formed to operate the Blenheim to Picton and local suburban bus services in Blenheim. Brad and Phyl Smith moved the family from Woodend for new beginnings. The company took small steps through the 70's growing its school bus fleet as the wider Marlborough population grew with the birth of the Marlborough W**e Industry. It was through the early 80's when Greg and Gary joined the business that the company started to fledge into the tourism business. Gaining a major contract with tour operator "Kirra Tours" in 1984 meant several new coaches were built and a small change of direction took place. In 1989 DeLuxe had the opportunity to forge ahead in a business partnership to purchase Kirra Tours - based in Adelaide Australia. It was in 1991 when the Smith Family purchased the Blenheim Country Lodge Hotel. At the time it was Marlborough's leading Tourism and Corporate Hotel however it was in desperate need of capital investment and lots of love. The business soon turned around and refurbishments took place over several years. Through the 90's between DeLuxe Travel Line and the Blenheim Country Lodge Hotel we employed over 90 staff in Blenheim alone. The hotel was sold to Scenic Circle in 2002 and the Smith Family were ready for new challenges. It was 2003 and we were ready to try something new and exciting. The DeLuxe Property Division was born with the purchase of land in Bary Street which was to become our first development "Covent Gardens". Also, in 2003 the Smith Family purchased the half-finished Marlborough Ridge development which had been stagnant for several years. Today after many years of investment and hard work both Covent Gardens and Marlborough Ridge give testament to top quality residential areas all Marlburians can be proud of.

2004 saw another major change in direction. DeLuxe Travel Line our bus and coach operating business was sold to Ritchie's Transport Holdings. We had gone from 95 employees down to 5 in a matter of 1 year. Gary had forged ahead with a new venture where we were importing motor vehicles from Japan and specialising in Buses and Coaches. It was soon after the sale to Ritchie's that the land was purchased for the Nottinghill Subdivision.

2009 saw us exit Kirra Tours and exit the tourism and hospitality industry. Further land was purchased for future developments. It was around this time that the Government changed emissions regulations and it became difficult to import buses and coaches. For this reason, our Blenheim Sales Yard took on quite a different look and feel as we experimented with the importation of cars, light commercials, and trucks. We soon discovered that this was not where our passion was, and we started to get more into recreation vehicles such as Motorhomes and Caravans. In 2020 the business was officially separated into Deluxe RV Group and Deluxe Property Group. Today we are Agents for Pilote, Le Voyageur and Joa Camp motorhomes. We also sell new and ex rental Kea Motorhomes. This is where our passion lies as we help people transform people’s lives from their hectic working schedule with very little leisure time to exploring New Zealand and wondering why it took so long to find the time.

Photos from Deluxe RV Group's post 11/10/2026

Discover the versatility and elegance of the Auto-Trail Delaware - one of the most popular layouts in the Frontier range. Designed for travellers who value comfort, smart design, and true freedom on the open road, the Auto-Trail Delaware perfectly balances practical living with luxurious finishes. Make every journey feel like home and enquire today!!

Photos from Deluxe RV Group's post 11/10/2026

Last one available until mid 2027.

The Pilote A9690G is appealing to the more adventurous, with a sporty design a distinctive Ford Trail grille, black 16" wheels and above all a chassis with enhanced selectable traction mode, it's ready to go for those who never give up on an ideal spot or a great view.

10/10/2026

2018 Fiat Ducato Le Voyageur 8.5CL - $199,990

https://stock.deluxegroup.co.nz/details/3972074/2018-fiat-ducato-used

10/10/2026

Meet Chris & Georgette - Follow Them On Socials Of Their Brand New Altas Caravan

We’re excited to introduce the newest members of the Deluxe RV family, Chris and Georgette, who have just picked up their brand new 2026 Atlas RVO 18'6 Caravan!

Based in the South Island, Chris and Georgette came to Deluxe RV looking for something that would give them plenty of space and comfort, but still be ready to head off on an adventure when the road gets a little more interesting.

And these two are definitely keen to explore!

They love getting out and discovering new places, finding those hidden gems, enjoying the outdoors and making the most of everything New Zealand has to offer.

Now they have their Atlas, the adventures can really begin!

Chris and Georgette have created their own Facebook and Instagram pages where they have been sharing their travels for a while now, along with their favourite spots, new places they discover and recommendations for places you might want to add to your own travel list.

But there is another reason we think you’ll want to follow them...

You’ll get to see the Atlas RVO 18'6 in action!

Not sitting beautifully polished in a showroom. Not just looking good in the brochure. Actually out there travelling, camping, exploring and being put to the test.

They’ll be sharing their experience of the Atlas along the way, including the features they love, how the layout works for them, the space and storage, the comfort, the practical little things they discover and how the caravan fits into their adventures.

So if you’ve ever wondered what an Atlas Caravan is really like once it hits the road, this is your chance to find out from people actually travelling in one.

We’ll be following along with them too, because we’re just as curious to see where they take it!

So go and give Chris and Georgette a follow, check out their adventures and come along for the journey.

Facebook
Follow Chris & Georgette on Facebook

Instagram
Follow CG Adventures NZ on Instagram

Discover some new places. See the Atlas in action, and get a real look at what life on the road with an Atlas RVO Caravan is actually like.

08/10/2026

Riddle Me This

I can be opened and closed, but I am not a door. I can tell you where to go, but I never move. What am I?

08/10/2026

At Deluxe RV, we always encourage our customers to think of their motorhome as both a vehicle and a home, because that’s exactly what it is.

The difference is, your motorhome has to deal with road conditions, changing weather, vibration and thousands of kilometres on the road. Your house thankfully doesn’t have to put up with any of that.

Regular maintenance isn’t just about keeping everything working. It’s about protecting your investment, spotting the little problems before they turn into big ones, and making sure your motorhome is ready to go when you are.

A little maintenance now can save a lot later.

There are a few key areas we recommend staying on top of:

• Annual habitation and safety checks

• Water tightness and water ingress inspections

• Engine servicing

• Brake inspections

• Checking tyre condition

• Battery testing

• Solar system checks

• Electrical certification when required

• Roof and exterior seal inspections

• Appliance servicing and checks

Don’t underestimate water.

One of the biggest issues we see is water damage that starts with something incredibly small. It could be a seal, a joint or a tiny area of moisture that has gone unnoticed.

The tricky part is that water doesn’t always make itself known straight away. By the time you notice staining, dampness or a soft wall, there could already be a much bigger problem hiding underneath.

That’s why regular water tightness inspections are so important. Motorhome manufacturers recommend scheduled inspections to help protect the structure of the vehicle and catch potential problems early.

Water is patient. It doesn’t need much of an invitation.

Our advice from Deluxe RV

Don’t wait until something goes wrong before thinking about maintenance.

Set yourself reminders for servicing, water tightness checks, tyres, batteries and other important inspections. Keep a simple record of when each one was completed and when the next one is due.

It might seem like a small job at the time, but keeping on top of these things can make a huge difference to the life of your motorhome and could potentially save you a very expensive repair bill further down the track.

Your motorhome is a significant investment. Looking after it properly means you can spend less time worrying about what might go wrong and more time enjoying the places it can take you.

From all of us at Deluxe RV, keep it maintained, keep it checked and most importantly, keep enjoying the journey.

07/10/2026

Ever thought about having a caravan that's built around YOU, rather than trying to make someone else's layout work for you?

Here at Deluxe RV Group in Blenheim, we can help make that happen with our custom made Atlas Caravan orders!

With 9 different layouts to choose from, there's plenty of choice, whether you're after a smaller caravan for weekend getaways, a spacious family unit or something that's just perfect for you and your lifestyle.

And here's the exciting part... you can personalise it!

Want a particular interior colours? No problem. Thinking about adding a washing machine? Sure thing! Want air conditioning? Let's talk about it!

Within reason, we can work with you on different options and specifications to help create a caravan that ticks all your boxes. Prices will depend on the model and the extras you choose.

Think of it like building a house, except this one comes with wheels and is ready for your next adventure!

What about ordering?

Custom orders and pre order timeframes depend on the factory production schedule and the orders we already have in the pipeline. We have different production slots available, so we can work with you to find an option that suits your requirements and timing.

If you've got an idea of what your dream caravan looks like, we'd love to hear about it! Flick us an email so we can show you our layouts you can work with.

[email protected]

Get in touch with the team at Deluxe RV Group and let's start planning your new caravan home.

Here is a few atlas we have custom made for our deluxe sales yard.

https://stock.deluxegroup.co.nz/?keywords=atlas&body_type=Caravan

05/10/2026

The Deluxe Team can’t wait to see you there!

05/10/2026

SUMMER RALLY

Got your summer plans sorted yet? How about a weekend away with plenty of motorhomes, caravans and like minded people!

The Summer Rally is coming to Kaiapoi from 22nd to 24th January 2027. A great excuse to get out and about, catch up with friends, meet new faces and enjoy a bit of that summer camping lifestyle.

If you're heading along, make sure you have it marked on the calendar. Nothing beats a summer weekend away!

2018 Fiat Ducato Le Voyageur 8.5CL $199,990 - Deluxe Group 05/10/2026

Ready for sale is this fantastic 2018 LeVoyageur 8.5CL originally sold new by us. Recently traded and ready for new owners to enjoy. Enquire now at [email protected] or click the image below for full specs and information.

2018 Fiat Ducato Le Voyageur 8.5CL $199,990 - Deluxe Group Check out this Used 2018 Fiat Ducato Le Voyageur 8.5CL at $199,990 in White with 44,532kms for sale at Deluxe Group.

Want your business to be the top-listed Autos & Automotive Service in Blenheim?
Click here to claim your Sponsored Listing.

Telephone

Address


45 Main Street
Blenheim
7201

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm

Alerts

Be the first to know and let us send you an email when Deluxe RV Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Subscribe

We will notify you when anything happens in Blenheim.