The Sleep Store

The Sleep Store

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NZ's favourite and award winning ONLINE baby store
🌏 Toitū net carbonzero certified organisation

🥇 Voted NZ's Best Baby Products Store & Online Store 2022
🌏 Certified Toitū net carbon zero organisation
💤 Baby Sleep Experts since 2006

Join one of our Sleep Coach Support Groups

Pregnancy Support Group
https://www.facebook.com/groups/1768400456596144

Newborn Sleep Support Group
https://www.facebook.com/groups/1443928642578569

4-12 Month Sleep Support Group
https://www.facebook.com/groups/148396685495754

Toddler Sleep Support Group
https://www.facebook.com/groups/1564744443852357

08/10/2026

☀️💤 Our NEW The Sleep Store 0.2 TOG Organic Cotton Sleeping Bags have arrived! ⁠
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New prints that have just landed include Check, Sailboat, Farmyard, Lilac Daisy and Pine Stripe. Do you have a favourite?⁠
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Shop 0.2 tog Sleeping Bags NZ: https://tinyurl.com/45978jv2
Shop 0.2 tog Sleeping Bags AU: https://tinyurl.com/4p5z7y5z

08/10/2026

Need a new lunchbox? Shop popular lunchboxes in our Back to School Deals!

🛒 Shop Lunchbox Deals NZ: https://tinyurl.com/mry2wvcu
🛒 Shop Lunchbox Deals AU: https://tinyurl.com/ufbszwdy

Prices as marked while stocks last. Ends midnight Monday 12 October.

08/10/2026

SLEEPPOINTS LOYALTY PROGRAM UPDATE THURSDAY 8 OCTOBER

All SleepPoints accounts have now been moved to our new website. Your SleepPoints balance and tier should be showing correctly in your account 🥳

🤷 Where can I check my SleepPoints balance?
Once logged into your account, click the profile icon at the top right of your screen, then click on the ‘Profile’ tab. Your Rewards section will be displayed at the top including your Points balance and current Tier.

If for any reason, you feel that anything doesn’t look right please contact our customers services team on [email protected] and we’ll be able to assist.

Moving our customers' SleepPoints over to the new site has taken a bit longer and been more complicated than expected, thanks again for your patience! x

Here is a reminder, of some of the key things to note:

🔹 To login, use the same email address as you have done for your SleepPoints account. Our log-in now uses a Shopify verification code to your email or mobile rather than password.

🔹 Rewards redemption is in the ‘Add Discount’ area of the checkout:
- On Mobile - click ‘add discount’ near the bottom of the checkout to open the rewards section.
- On Desktop - Add discount and reward section is on the right-hand side of your screen.

🔹 You can now redeem your SleepPoints for SleepPoints Reward Codes by selecting the dollar value you want to redeem from $5-$50.

🔹 You can stack your redeemed SleepPoints Reward Codes and unspent codes stay in the new ‘Unused Rewards’ box that you can apply to future orders.

🔹 Sleep Points Reward Codes can only be used when your order total meets or exceeds the code value. Eg use a $20 code on an order of $20 or more. Change cannot be given on a discount codes or coupons.

🔹 Tier Entry codes cannot be combined with redeemed SleepPoints Reward Codes or other discount codes as these are a bonus extra.

🔹 You can combine Sleep Points Rewards Codes with Promo codes such as AFTERPAY20.

🔹 The way you earn SleepPoints and the value has not changed. You still earn 1 SleepPoint for every $NZD dollar you spend, 100 SleepPoints equals $5. There are still many other ways to earn points too.

🔹 If you have a valid unused Tier Reward Code, you will still be able to use this on our new website by copying the coupon code from your email.

🔹 Birthday's will have been moved across with your account if you had it loaded. If you haven’t added your birthday, and you're VIP Silver or above, add it now so you can earn birthday points in the future. To add your birthday, go to the Rewards page under 'Earn Points Easily Section'. Note if you're VIP Community you won't see the Birthday Points perk until you reach VIP Silver, and can add it then.

You can read our full FAQ’s on the bottom of the SleepPoints Rewards page here: https://www.thesleepstore.co.nz/pages/rewards

08/10/2026

Have you put the date in your diary yet? In case you've missed it, our in-person warehouse sale is happening at the end of the month, so if you're in Auckland and love a bargain you won't want to miss it!

Join the Facebook event below for more details, FAQ's and as we get closer to the date we'll be sharing sneaky peeks of all the bargains 👀👇

Join our in-person Warehouse Sale Facebook Event: https://www.facebook.com/events/1569548107638297

07/10/2026

📹 Video Demonstration: How to use a Miracle Blanket swaddle⁠
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At The Sleep Store we LOVE the Miracle Blanket. It is our most recommended swaddle.⁠
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❤️ Our most recommended swaddle – customers love it⁠
❤️ Simple to use – secure & effective with no zips or noisy fastenings⁠
❤️ One size from birth to when baby starts to show signs of rolling
❤️ Breathable, super soft 100% cotton⁠
❤️ One swaddle wrap for all seasons⁠
❤️ Hip Healthy Design⁠
❤️ Versatile design for all stages of swaddling – arms in or out⁠
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Note, you need to stop swaddling once baby starts to show signs of rolling.

Shop and read more about the Miracle Blanket ⬇️

NZ : https://tinyurl.com/yc2dtx6s
AU : https://tinyurl.com/58cn96ab⁠⁠⁠

07/10/2026

Getting the school essentials sorted early? 🎒💧⁠
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Don’t forget the drink bottle! Selected styles are now up to 50% OFF in our Back to School Sale.⁠
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Shop drink bottles part of our back to school sale ⬇️
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NZ : https://tinyurl.com/5n6d7pcb
AU : https://tinyurl.com/3v8h7x2m

Prices as marked while stocks last. Ends midnight Monday 12 October.

06/10/2026

Have you entered yet? 👀🏆⁠
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This is your reminder to enter to be in to WIN The Sleep Store Dream Prize Pack worth up to $3000! ⁠
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Enter to win⬇️

NZ : https://tinyurl.com/yey7pajj
AU : https://tinyurl.com/m92e8v97
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Closes 26 October 2026. Competition no way associated with Instagram. Full T&C found on competition landing page.

06/10/2026

Transitioning your little one from being swaddled to sleeping with their arms out can sometimes take some getting used to. Using a swaddle that can be used with arms out is useful to help with the transition.⁠
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As your baby grows and starts to show signs of rolling, you should transition your baby from swaddle to a baby sleeping bag. Swaddling will become unsafe if your baby rolls while swaddled⁠
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You can read more tips about weaning your baby off swaddling⬇️

NZ : https://tinyurl.com/bddr63na
AU : https://tinyurl.com/mr3jjh5b

Photos from The Sleep Store's post 05/10/2026

🚨 NEW PRODUCT ALERT 🚨⁠
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You asked, we listened! 💛⁠
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Nestling's brand new Bikini Bottoms have officially arrived. Designed with comfort, practicality, and endless summer adventures in mind, they're the perfect mix-and-match piece for beach days, poolside fun, and everything in between.⁠
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Available in Nestling's classic swimsuit fabric in Neon Pink and Neon Purple for you to mix & match with our other styles!⁠
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Shop Nestling's new Bikini Bottom ⬇️⁠
NZ : https://tinyurl.com/c5z2rj74
AU : https://tinyurl.com/yc2fnawn
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