Onfire Design

ALTIAS is the new Olympic-level integrated track cycling system developed by Velobike Innovation. Featuring frame sets, wheels and components, riders can customise their bike to exact requirements necessary at elite level.

Onfire was tasked with developing the new logo, product branding and packaging for this important release. Drawing upon Neo-futuristic themes, a custom logo was created from scratch, along with striking black on white on-bike branding.

To enable shipping around the world, a custom bike box was designed and developed with our partner Think Packaging®. The box featured an intricate internal fitting system that enabled the frame, fork and components to be shipped without the worry of bring crushed in transit.

ALTIAS is the new Olympic-level integrated track cycling system developed by Velobike Innovation. Featuring frame sets, wheels and components, riders can customise their bike to exact requirements necessary at elite level.

Onfire was tasked with developing the new logo, product branding and packaging for this important release. Drawing upon Neo-futuristic themes, a custom logo was created from scratch, along with striking black on white on-bike branding.

To enable shipping around the world, a custom bike box was designed and developed with our partner Think Packaging®. The box featured an intricate internal fitting system that enabled the frame, fork and components to be shipped without the worry of bring crushed in transit.

NEW WORK: ALTIAS

ALTIAS is the new Olympic-level integrated track cycling system developed by Velobike Innovation. Featuring frame sets, wheels and components, riders can customise their bike to exact requirements necessary at elite level.

Onfire was tasked with developing the new logo, product branding and packaging for this important release. Drawing upon Neo-futuristic themes, a custom logo was created from scratch, along with striking black on white on-bike branding.

To enable shipping around the world, a custom bike box was designed and developed with our partner Think Packaging®. The box featured an intricate internal fitting system that enabled the frame, fork and components to be shipped without the worry of bring crushed in transit.

To see more on the ALTIAS system checkout: https://www.instagram.com/altias.co

Thanks to the Velobike team for the partnership and photos.

NEW WORK: When Telegraph Hill first planted olives in Hawke’s Bay, the idea seemed impossible. Two decades later, it’s a New Zealand icon, reimagined for a new generation of flavour-curious consumers. The new identity celebrates that same pioneering spirit: bold red for flavour and passion, gold for craft and care, and a rhythmic pattern inspired by olives and telegraph waves. A rebrand that reconnects the brand to its roots, honours where it began and where it’s going. Taste above all else.

A fakeaway with punk energy. Buttermilk Crunch Chicken takes the grit and satisfaction of fried chicken and brings it home. We built a visual world that’s lo-fi, street-inspired, and obsessed with the crunch - because perfection isn’t the goal, craveability is. The design borrows from the language of gig posters and takeaway flyers: cut-and-paste type, bold red and yellow palettes, and saucy, oversized photography. Every pack feels loud and a little chaotic - exactly how great fried chicken should.

A fakeaway with punk energy. Buttermilk Crunch Chicken takes the grit and satisfaction of fried chicken and brings it home. We built a visual world that’s lo-fi, street-inspired, and obsessed with the crunch - because perfection isn’t the goal, craveability is. The design borrows from the language of gig posters and takeaway flyers: cut-and-paste type, bold red and yellow palettes, and saucy, oversized photography. Every pack feels loud and a little chaotic - exactly how great fried chicken should.

Happy Halloween from Onfire. We hope everyone has a great Friday!

I’m Repowering With Yamaha Winner. Well done Ez. Over 200 entries 👏

Without further ado, the #imrepoweringwithyamaha winner, Ez and his Osprey boat 'Hard Graft'. We meet Ez and family, and introduce Mark from Nelson Marine Centre, the Yamaha repower specialists in Nelson. First things first, assessing the boat in its current state on and off the water, from which then Mark can make his recommended repower solution . All Yamaha dealers are subject to high levels of Yamaha technical training and are considered experts in repowers. So if you're interested in repowering your boat, contact your local Yamaha dealer - the repower experts!