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🚀 Unlock the power of Google Ads, AI with expert insights tailored for New Zealand businesses. This post dives into how to maximise your digital advertising impact using smart strategies.

Manual vs Automated Bidding in 2025: What Smart Advertisers Are Doing Now Bidding has always been one of the most strategic levers in Google Ads. But in 2025, the question for advertisers across New Zealand and Australia isn't just which bid strategy to use — it's whether you should be bidding at all. With Google’s continued push toward automation, manual bidding is now the exception, not the rule. However, that doesn't mean smart advertisers are stepping aside. In fact, many are using a hybrid approach that combines automated bidding with human oversight to drive better outcomes. This article examines the current landscape of bidding strategies in Google Ads, and how leading brands are adapting their tactics for maximum impact. The Fall of Manual Bidding – But Not Its Death

📖 Read the full blog post here: https://metricsmedia.co.nz/manual-vs-automated-bidding-2025

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📈 Let Metrics Media help you drive real results with smarter Google Ads and AI-powered strategies.
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Is your website ready to respond to the changing world post COVID-19? Get in touch with us for our free 10-point Website Health Check today. DM or visit metricsmedia.co.nz.

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Zoom, Teams and Hangout may be our new favourites, but virtual meetings are just not the same. There’s science behind it too.

The science of why remote meetings don't feel the same With an increase in remote meetings during COVID-19, we're sharing a few discoveries about the science behind remote communication.

Now more than ever it is important to understand your consumer – and how COVID-19 has reshaped their thinking and buying habits. Let us help you get connected with your changing consumer. Connect with us via DM or metricsmedia.co.nz

How COVID-19 could change consumer behavior EY’s Consumer group helps companies be leaner, more agile, with a relentless focus on ex*****on to satisfy value-seeking consumers.

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