Fresh As
www.fresh-as.com
The innovative home of premium freeze-dried ingredients. Celebrating 20 Years of Flavour.
When quality ingredients and flavours matter, the best chefs choose Fresh As freeze-dried products.
Any way you say it…
Fruity As.
Easy As.
Crispy As.
Yum As.
Sweet As.
Fun As.
Fresh As.
13/11/2025
Foodservice pros across Aotearoa – WIN $1,000 Fresh As Foodservice credit 💚
Chefs, bakers, bartenders, baristas and operators, this one’s for you.
We’re celebrating the launch of our new Fresh As Foodservice Portal, where you can order 40+ versatile freeze-dried ingredients direct to your business (or side-hustle).
How to enter:
• Follow .as
• Tag a fellow industry friend or venue in the comments
• Share this post to your story for an extra entry
Create your Foodservice account in under a minute via the link in our bio and make Fresh As your secret weapon for menu innovation, flavour and consistency.
Winner announced via stories on 20 November.
T&Cs apply. Open to foodservice professionals, bars, restaurants, bakeries and cafés across NZ.
13/11/2025
Chefs, bakers, bartenders – it’s here. 👋
Online ordering is now live for Fresh As Foodservice customers in Aotearoa.
Create an account in under a minute to access our ordering portal and choose from 40+ versatile freeze-dried ingredients. Fresh As is your secret weapon for menu innovation, flavour and consistency.
Visit the link in our bio or head to the Foodservice page on our website to sign up or discover the new and improved portfolio.
Nearly 20 years ago, Chef Michael Meredith was one of the first to use Fresh As in his kitchen. Since then, his creativity and precision have made him one of New Zealand’s most celebrated chefs - and Fresh As is proud to still be part of his story today.
World-class ingredients, made for chefs.
08/11/2025
Now vs then. Two decades of freeze-dried innovation made right here in Tāmaki Makaurau. Our new foodservice packaging is bold, refined, and built for the professional kitchen, where flavour, colour, and texture meet creativity and precision.
Our new Foodservice Brochure brings together 40+ freeze-dried ingredients designed for chefs who push boundaries.
Innovation starts here. Explore the full range and see what Fresh As can do in your kitchen.
04/11/2025
Fresh look. Same world-class ingredients.
When I started Fresh As, it was always about creating something that chefs could rely on - ingredients that were as bold, innovative, and consistent as the kitchens they worked in.
This new foodservice range is our way of honouring that beginning. We’ve refreshed the packaging to reflect the quality inside: refined and designed to feel right at home in a premium kitchen.
Fresh As was born in the hands of chefs, and it means a lot to launch this new look back where it all began.
— Tommy
For years, The Caker has been known for turning simple bakes into something extraordinary.
In her own words, Fresh As has been a big part of those creations - adding the natural flavour, colour and texture that make her style so distinctive.
We’re proud to be part of her story, and many others who’ve made Fresh As their secret ingredient.
From AUT bench buddies to lamination-obsessed in London and Melbourne — Mor is a story of layers. We’re proud to be part of their craft.
Created for chefs. Refreshed for today. Fresh As Foodservice relaunching soon…
20/10/2025
Something new is on the move for Foodservice..... 👀
16/10/2025
Great chefs know the right ingredients change everything. We asked why Fresh As has earned a permanent place in his kitchen.
11/10/2025
Fresh As fruit keeps all the flavour, colour, and texture you need, naturally. Freeze-dried fruit with endless ways to use it. Here’s how each product can bring something new to your dish.
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Unit 1, 49 The Concourse, Henderson
Auckland
0610