Contagion

Credit has a perception problem with younger consumers.

Not because people don’t want flexibility or rewards, but because the category hasn’t kept pace with how they expect to live and spend.

That disconnect shaped the thinking behind NOW Rewards Visa with the team at Finance Now.

Younger audiences expect immediacy, simplicity and control across almost every part of life, yet they’re also more cautious about credit than many people assume. Bridging that gap meant rethinking more than just the campaign.

“Own your moment” was built to reflect a different relationship with money. One that feels practical, flexible and grounded in everyday life rather than driven by traditional finance language.

From naming the card through to design, platform and rollout, this has been a fully integrated piece of work focused on creating something people can actually see themselves using.

Great to see the campaign picked up across StopPress, Campaign Brief and M+AD last week.

Our pups were lucky enough to receive a box of handmade treats all the way from Christchurch, and we were seriously impressed. Can you believe each package was individually addressed to our fur babies?

The attention to detail definitely didn’t go unnoticed. Here at Contagion, we love supporting passionate Kiwi businesses, so if you’re looking to spoil your four-legged friend, go show some love! 🐶💛

Sometimes your biggest competitor isn’t a brand, it’s your customer thinking it’s easier to stay put than make a change.

In our latest Contagion mind vault post, we unpack why marketing that removes effort and perceived risk is far more likely to win with consumers.

Get the insight here:
https://www.contagion.co.nz/news/the-biggest-competitor-you-face-isnt-a-brand-its-doing-nothing/

This Sunday is your day.

Thank you for the quiet strength, the loud love, the check-ins, pep talks, packed lunches, warm hugs, and everything in between.

To every and any kind of mum - Happy Mother’s Day!

We’re proud to be part of the fight back.

We’re very pleased to be working with GetVerified, helping New Zealand businesses respond to the growing wave of scams and cyber threats hitting our market.

Fraud is evolving fast. AI has changed the rules, and traditional checks no longer offer the protection organisations assume they do. GetVerified provides bank grade payment verification, giving organisations a way to confirm account details at the source before money moves. For teams handling high value and high volume transactions, that makes them an indispensable partner.

This work is about helping lift the standard across New Zealand business and giving organisations a practical way to even the playing field.

If cyber risk is on your radar, we’d strongly recommend speaking with the GetVerified team.

Welcome to the fight back.

Easter Bunny Archie came with a special delivery for the team this morning!

Happy Easter from the team here at Contagion 🐣🥚🎉🍫

Community marketing is one of the most powerful ways to build a brand people trust and recommend. You can see how the smartest brands are pulling it off at events like Fieldays, the Hokitika Wildfoods Festival, and the Northern A&P Show.

But it’s not as simple as just ticking a box. You need to genuinely become part of the community, because people can easily sniff out an imposter.

Keen to learn how you can get community marketing right? Check out our latest blog or flick us message if you want to have a chat!

To celebrate Lunar New Year, we turned our office dogs into their own zodiac personalities… and honestly, it explains a lot.

Whose energy are you bringing into 2026? 🧧🎊