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AMG WEB Design
AMG WEB Design
376 Huia Road, Titirangi

Creators of good design We are Switch, a nimble Auckland-based studio specialising in design & art direction.

We work as hard on the ‘why’ as much as the ‘what’ and we play well with others.

01/03/2023

Good design perfectly aligns.

Bodyworx osteopaths deploy techniques to bring your body back in line so it can do what it was designed to do: heal and repair. No part of your body is created to work on its own, much like building and creating a complete brand eco-system. Each work in conjunction with one another in building a stronger and healthier brand that connects customers and staff to the core philosophy, building strength while working in harmony with every touchpoint.

We designed a brand mark and toolkit to reflect an interplay with balance and connection, deploying it in both digital and physical spaces resulting in every touchpoint perfectly aligning to communicate a stronger, healthier brand story.

Switch.
Brand-possible®

Photos from Switch's post 01/03/2023

We perfectly aligned the Bodyworx brand at every touchpoint to communicate a stronger, healthier brand story.

Good design perfectly aligns. Bodyworx osteopaths deploy techniques to bring your body back in line so it can do what it was designed to do: heal and repair. No part of your body is created to work on its own, much like building and creating a complete brand eco-system. Each work in conjunction with one another in building a stronger and healthier brand that connects customers and staff to the core philosophy, building strength while working in harmony with every touchpoint.

Switch.
Brand-possible®

01/03/2023

Bringing the brand to life by aligning brand photography and environmental graphics, captured in one.

Good design perfectly aligns. Bodyworx osteopaths deploy techniques to bring your body back in line so it can do what it was designed to do: heal and repair. No part of your body is created to work on its own, much like building and creating a complete brand eco-system. Each work in conjunction with one another in building a stronger and healthier brand that connects customers and staff to the core philosophy, building strength while working in harmony with every touchpoint.

Switch.
Brand-possible®
Thanks

Photos from Switch's post 28/02/2023

Good design perfectly aligns. Bodyworx osteopaths deploy techniques to bring your body back in line so it can do what it was designed to do: heal and repair. No part of your body is created to work on its own, much like building and creating a complete brand eco-system. Each work in conjunction with one another in building a stronger and healthier brand that connects customers and staff to the core philosophy, building strength while working in harmony with every touchpoint.

We designed a brand mark and toolkit to reflect an interplay with balance and connection, deploying it in both digital and physical spaces resulting in every touchpoint perfectly aligning to communicate a stronger, healthier brand story.

Switch.
Brand-possible®

23/02/2023

We’re on the hunt for a hungry and ambitious intermediate/senior designer to join the Switch team with the following attributes:
— Creative conceptual thinker
— Sound understanding of strategy
— Ability to craft a concept and execute to the end
— Proven design studio experience and a portfolio to boot
— Ability to work collaboratively with the team and have good communication skills with a positive attitude.
— Punch above your weight with exceptional drive and passion for design

Switch is an award-winning Auckland based design studio which values both the concept and the craft. We respect our people, the process and the projects we embark on. If you share the same philosophy and feel you could fulfil this role and responsibility please send your portfolio to [email protected]

Photos from Switch's post 14/02/2023

Leaving the most important job to the CBO’s* to sample and align the beer profile to each decade. *(Chief Beer Officer).

For 50 years, Barkers has served New Zealand men, evolving with each passing decade as tastes changed and palettes evolved. To mark the occasion, Barkers momentarily paused and reflected on the past, highlighting its DNA and what defined Barkers over each decade. Attention was also drawn to the future, ensuring Barkers not only continues serving those that have grown up with the brand but connecting and making it count for future generations. 

A 50th brand mark and toolkit was generated and deployed over all channels while a brand campaign was produced, which both celebrated the past while looking to the future, highlighting Barker's ambition while reigniting the brand intent. 

Switch.
Brand-possible®

14/02/2023

For 50 years, Barkers has served New Zealand men, evolving with each passing decade as tastes changed and palettes evolved. To mark the occasion, Barkers momentarily paused and reflected on the past, highlighting its DNA and what defined Barkers over each decade. Attention was also drawn to the future, ensuring Barkers not only continues serving those that have grown up with the brand but connecting and making it count for future generations. 

A 50th brand mark and toolkit was generated and deployed over all channels while a brand campaign was produced, which both celebrated the past while looking to the future, highlighting Barker's ambition while reigniting the brand intent. 

Switch.
Brand-possible®

Photos from Switch's post 14/02/2023

For 50 years, Barkers has served New Zealand men, evolving with each passing decade as tastes changed and palettes evolved. To mark the occasion, Barkers momentarily paused and reflected on the past, highlighting its DNA and what defined Barkers over each decade. Attention was also drawn to the future, ensuring Barkers not only continues serving those that have grown up with the brand but connecting and making it count for future generations. 

A 50th brand mark and toolkit was generated and deployed over all channels while a brand campaign was produced, which both celebrated the past while looking to the future, highlighting Barker's ambition while reigniting the brand intent. 

Switch.
Brand-possible®

12/02/2023

Good design doesn't grow old. For 50 years, Barkers has served New Zealand men, evolving with each passing decade as tastes changed and palettes evolved. To mark the occasion, Barkers momentarily paused and reflected on the past, highlighting its DNA and what defined Barkers over each decade. Attention was also drawn to the future, ensuring Barkers not only continues serving those that have grown up with the brand but connecting and making it count for future generations. 

A 50th brand mark and toolkit was generated and deployed over all channels while a brand campaign was produced, which both celebrated the past while looking to the future, highlighting Barker's ambition while reigniting the brand intent. 

Switch.
Brand-possible®

12/02/2023

As part of Barkers 50 year celebration, we took the Barkers mark and built out a special 50th brand mark and toolkit including positioning and tagline/s. This we deployed over all channels while a brand campaign was produced, which both celebrated the past while looking to the future, highlighting Barker's ambition while reigniting the brand intent. 

Switch.
Brand-possible®

Photos from Switch's post 12/02/2023

As part of Barkers 50 year celebration, we designed a six-pack of beer, each can representing the past five decades with the beer profile aligning the style and flavour to each decade. The sixth beer was saved for the future, with a zero-alcohol beer selected to represent Barker's intent and mission to keep driving in reducing their impact on the environment, pushing for what's the most important number – zero.
Where the label came to life and connected was aligning and balancing the tone to ensure what's normally an uptight conversation felt it belonged on the side of a beer can and resonated with the consumer.

Switch.
Brand-possible®

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Address


Unit 18, 13 Coles Avenue, Mt Eden
Auckland
1024

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm