Ethicallymad

Friday is finally here! Time to swap the office chair for outdoor air 🙌

🏂🚵‍♀️🏕️🏄‍♂️

Trading screen time for serene climbs 🥾🌄. Weekends on the trails recharge the soul 😌

Feels like summer is on the horizon! Hope you managed to sneak out for your vitamin D dose this week 🌞

Have a great Friday!

Every business is different. You need to know who your ideal customer is and then find out where they are. There’s no point in advertising on Facebook if they are on LinkedIn 🧐

Depending on your goals, you might want a profile to engage with people. Or you might want to run ads. You could simply want a presence to give your business more channels to talk to customers. Whatever it is, you need to do it right.

Need help with managing your social media? Talk to us today!
https://www.ethicallymad.co.nz/social-media-management-ads/

Many businesses have a fixed budget for advertising. With Google Ads (and most other forms of marketing, for that matter), this is crazy. If your ads are working (i.e., they make more than they cost), why would you limit them? And, if they are not making you money, why are you wasting money on them? 🤔

Your budget should be defined by how much business you can manage or the size of your market. Sadly most businesses set their budget based on how much they are comfortable losing (which in many cases is not much).

If you are serious about growing your business, you should be serious about Google Ads. And, if you are going to use Google Ads, then make sure you do it properly. Otherwise, you might dismiss them, allowing your competition to walk away with the customers instead.

Check out our approach to managing Google Ads:
https://www.ethicallymad.co.nz/google-ads/

Client Love 😍

Need help with managing your digital assets? Talk to us today!
https://www.ethicallymad.co.nz/30-minute-strategy-session-booking/

Google My Business is effective and has a good ROI for local businesses. It has become our most recommended strategy for those on a tight (even almost non-existent) budget and an essential part of a complete marketing plan for those with larger budgets👌 ✅

Interested to learn more? Take a look at this article: https://www.ethicallymad.co.nz/articles/google-my-business-the-best-marketing-roi-yet/

You may get a cheap quote from an agency to re-do your website, but it doesn't guarantee that they can produce a good quality design. If your website doesn't convert, people taking an action when visiting the website suggest that this design is not working.

At EthicallyMAD, we design sites with a 'marketing first' approach. We identify the objectives for the website and the intended marketing strategies will be, and then design the website accordingly 😇

This approach does not suggest that we think that aesthetic design is unimportant. We do not believe in compromising conversions for the sake of design.

Learn more about our approach to conversion-based web design here: https://www.ethicallymad.co.nz/web-design/

What does social media do for you? 🤔

The role social media plays in customers life is crucial. It has become a source of information that helps them decide whether they trust your business and choose to support you.

Have a read on our article to find out why social media marketing is so important!
👉 https://www.ethicallymad.co.nz/social-media-management-ads/

Suppose someone visits your website and has a strong positive or negative association with the colours chosen. In that case, they will have a subconscious positive or negative influence on what they decide to do next with your business 🧐

Choosing the right colours for your website can be tricky. Here are some foundational guidelines on applying colours:

1. Contrast
2. Attention-Grabbing
3. Quantity
4. Consistency

Interested to learn more about colour psychology? Have a look at our article here: https://www.ethicallymad.co.nz/articles/colour-psychology-for-website-design/

If you sell services locally, there is no better place to be than Google My Business. It is now the number one place people find a local supplier. Creating a listing is free and easy. It takes just a few minutes, and you will be up and running 😎

There are many variables that can help the listing to work well. These include:
- The way it is configured
- How it is written
- What images are used
- How many reviews you have
- The amount of activity in your listing
+more!

Need help with setting up or managing your Google My Business profile? Talk to us today!