Designer Digital

Are Google Smart Ads Campaigns really that smart? It's true that they're quick to setup and they don't require any specialist knowledge of managing Google Ads, but do they provide a positive return on your advertising spend? Although more complex to setup, are Google Search Ads in fact a better option? Our blog delves into the key differences between the two.

Google Ads: Smart Campaigns vs Google Search Campaigns If you feel like you're spending a lot of money on your Google Ads campaigns, but not getting the results you were hoping for, it may be because you're running 'Smart Campaigns'. But are they really

Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to provide a more comprehensive and flexible approach to tracking and analyzing user interactions on websites and apps. It offers several benefits compared to its predecessor, Universal Analytics, which make it a powerful tool for businesses and marketers. However, it's much more than just an updated version of Universal Analytics; it a brand new platform which Google has built from the ground up.

Google Analytics 4 - Analytics Reinvented Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to provide a more comprehensive and flexible approach to tracking and analyzing user interactions on

We are currently experiencing intermittent network issues with our web server. Our upstream provder is currently investigating. We apologise for any inconvenience caused.

It's been a long wait, but finally we were able to have the 'official' launch for our rebrand as Designer Digital at the Howick Click event last night, which we'd originally planned for August 2021 but COVID had other ideas 😷

Thank you to Bo Burns and your team at Promo Factory for the opportunity and for our superb branded merch. The bags looked awesome 🤩

It feels great to get back into our offices this week after working from home for four months...and finally get our new Designer Digital decals up! Thank you to Christine at Grafix Wall Art 😀

Next week is Fraud Awareness Week (running from 14-20 of November). This year the focus is on helping each other to fight scams. Follow and see how, by speaking out, you can help others.

Together, let’s fight scams. To learn more, go to www.scamwatch.govt.nz

On Friday 22 October, the Government announced an economic support package for businesses affected by the COVID higher alert levels, as the country transitions to the new COVID-19 Protection Framework.

$60 million will be made available for business advice and planning support, implementation of that advice, and mental health and wellbeing support to help Auckland businesses through the COVID transition period.

Auckland businesses will be able to apply for up to $3000 worth of advice and planning support, and then receive up to $4,000 to implement that advice through the established Regional Business Partners programme.

As part of the package, $10 million will be available for mental health and wellbeing support through a programme to be designed with the EMA and Auckland Chamber of Commerce.

It is expected that the programme design for delivering the funding will be launched week commencing 15th November.

Designer Digital has submitted an Expression of Interest to deliver our How to Digital Marketing Programme to Auckland businesses under the package.

If you're an Auckland business and would like to receive further information about this support, then you should register your interest by completing an online form - https://www.research.net/r/2S3G867

Cyber Smart Week 2021 | CERT NZ 18–24 October 2021

Cyber Smart Week starts next week. Check out the Cert NZ website for simple steps everyone can take to protect from cyber threats.

Cyber Smart Week 2021 | CERT NZ 18–24 October 2021

What better way to start your Christmas shopping than buying a Christmas Cake and an exclusive scenic calendar of Howick from Howick Lions Club! Order online via their website.

Christmas Cakes & Calendars Order your Lions Christmas Cake & Howick Lions Scenic Calendar online. All proceeds will go back into our local community; and in particular our work to support vulnerable youth and our senior

Cloudflare explain how Facebook disappeared from the Internet today...

"Today's events are a gentle reminder that the Internet is a very complex and interdependent system of millions of systems and protocols working together. That trust, standardization, and cooperation between entities are at the center of making it work for almost five billion active users worldwide."

Understanding How Facebook Disappeared from the Internet Today at 1651 UTC, we opened an internal incident entitled "Facebook DNS lookup returning SERVFAIL" because we were worried that something was wrong with our DNS resolver 1.1.1.1. But as we were about to post on our public status page we realized something else more serious was going on.

Loving our new COVID tracer QR code poster....and looking forward to Level 2 when we can return to the office and put it up! We're so missing meeting our clients in person!