Conversion Marketing

Conversion Marketing

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Indie Books NZ
Indie Books NZ

Results-driven digital agency in Auckland | Specialising in Google Ads, Social Media, SEO, Programmatic, DOOH, CRO & digital strategy.

Conversion Marketing provide affordable Digital Marketing services with a strong focus on Google Adwords & Facebook Marketing. As a preferred Google Partner, we will help you grow your brand and business both online and offline with our unique approach to digital marketing. We have a core team of nine Online Marketing Specialists. In addition to this, we also have a supporting team of experts that we work with regularly on a per project basis. Our Online Marketing experts are passionate about what they do and keep up to date with all the latest Google changes and industry approaches. Our results guarantee ensures that you get the best no matter what. For us it's all about helping you achieve your goals. In our strategic planning sessions we take the time to understand your business, customers, and competitors. We have experience over a wide range of disciplines to get you onto the fast track and stay there. Ongoing support is key to keeping you up to date and informed. We meet with our clients on a regular basis to discuss recommendations, and are available for phone support when you have questions. Monthly reporting covers; traffic statistics, rankings, industry news and recommendations. All of our services are designed to provide measurable tangible results - it's all about ROI. Contact us for a free, no obligation, assessment of your online marketing strategy. We'll present you with a valuable report that clearly outlines your current challenges and strengths. We will meet with you to discuss the recommendations and help you to make informed decisions for your internet marketing strategies.

30/09/2026

When business leaders analyse digital campaign performance the focus usually lands on cost-per-click, ad creative and landing page optimisation. However, an invisible factor quietly undermines these efforts: public brand sentiment.

What people say about your product or service online creates an underlying narrative. Whether positive, negative or neutral, this consensus shapes how prospective buyers feel about your brand and directly impacts purchase decisions.

Today, managing public feedback goes far beyond a star rating or a sentiment score. Search engines and AI platforms (such as ChatGPT, Gemini, and Perplexity) rely on Natural Language Processing (NLP) to evaluate your brand's reputation. Through Generative Engine Optimisation (GEO), AI tools scan forum discussions, reviews and media mentions to build a profile of your authority. If your digital footprint is fragmented, AI tools may suggest a clearer competitor instead.

By measuring customer friction and sentiment, NZ businesses can resolve hidden pain points before spending more on digital advertising, ensuring paid traffic converts into revenue.

Take control of your digital reputation to protect your ad investment, remove conversion barriers and build lasting customer trust.

Read our full guide to discover how brand sentiment analysis can unlock hidden conversion friction in your marketing funnels.

27/08/2026

Now we’ve officially crossed into Spring, it’s time to get our heads around the reality of preparing to make the most of the end of year promotional season’s opportunities.

To help prepare for all of this and help you make the most of the season ahead, we’ve prepared some handy pointers for ecommerce businesses. Check out the link below:

https://conversionmarketing.co.nz/making-the-most-of-the-end-of-year-shopping-season/

Photos from Conversion Marketing's post 05/05/2026

Stop writing one-word captions. 📍

If you want your Auckland business to be found on social media, you need to start writing for the bot. > Gen Z is bypassing Google and using TikTok and Instagram as their primary search tools. The "vibe" of your video stops the scroll, but your caption acts as the metadata that tells the Answer Engine you exist.

Pro Tip: Place your specific location in the very first sentence of your post to help local customers find you immediately.

Learn how to win the "Answer" game:

https://conversionmarketing.co.nz/beating-ai-slop-answer-engine-optimisation/

01/04/2026

We first wrote about Voice Search back in 2023. Since then, search as we know it has changed dramatically and marketers are adapting to the new world of conversational, long-form searches that more and more of us are making via our smart devices.

The days of simply “asking Siri for the weather” are long gone, and voice search has evolved into a sophisticated ecosystem of conversational AI and Agentic Search. Read our take on the new playbook for marketing in the new Search world at

https://conversionmarketing.co.nz/conversational-ai-2026-update/

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