Goose

Dreamfarm is live on BigCommerce.

We’ve just migrated them from WooCommerce to a far more stable, scalable setup built for global growth.

The previous stack had become a maze of plugins, customisations, database joins and endless meta data. Orders flowing across multiple fulfilment locations worldwide. Promotions that felt risky to run. A platform the team never fully trusted.

This year is different.

Here’s what we delivered:

Custom Oracle NetSuite integration

- Multi-location inventory handling
- Separate NetSuite subsidiaries
- Automatic order routing and fulfilment
- Status updates flowing back into BigCommerce
- Correct financial entity reporting
- Proper tax and accounting segregation
- Payment method mapping
- Tax configuration alignment
- Error logging and retry logic.and more

Frontend built for conversion

- Custom “Bundle & Save” UX to increase AOV
- Enriched PDPs with custom layout blocks and GIF-driven storytelling
- Advanced reviews integration with .io
- Custom mini cart experience
- Smart use of the BigCommerce Promotions API

The result is a stable, scalable BigCommerce platform that gives the Dreamfarm team confidence to lean into key revenue moments across the year, instead of hoping everything holds together.

Big thanks to the Dreamfarm crew for trusting us with a mission-critical migration.

BigCommerce Oracle NetSuite Dreamfarm

As always, spoiled us at APAC BigSummit 2025.

This event is one we really value at Goose, it’s where we get to connect with other partners, swap ideas about the future of the platform, and dive into meaningful conversations about where the industry is headed.

This year was even better with some of our clients in the room. Having them alongside us meant we could link the vision directly back to their roadmaps and the busy retail period ahead, giving us plenty of fuel for future discussions and planning well into 2026.

We were particularly impressed with enhancements made with around AI and optimising data for the new era of commerce. Even better, it’s going to be accessible to all BigCommerce merchants, which is a huge win.

Other highlights included the keynote from Andy Lark. This was inspirational and well received, with plenty of truth bombs and a clear message of the power of AI and what’s ahead of us.

Big thanks to the Commerce team for putting on another standout summit. It was a pleasure chatting with the likes of Luke Chapman, especially when we got onto the topic of football (or soccer even). Isabella Marco (always flying the Goose flag), and some really interesting conversations on the BigCommerce platform sharing Goose insights with Vipul Shah.

Shout out to the event sponsors. Bloody legends: PayPal, Stripe, Avalara, MyIntegrator, Athos Commerce, Attentive.ai, Klaviyo, Nagarro

What happens when the Goose co-founders down tools for the weekend? Dad duties kick in.

Horsey rides for the kids - apparently Craig's a camel and Basky's a rhino.

After a big week building ecommerce sites, we probably do move like safari animals 😂

I wonder what this weekend has in store?