By Platform

FAREWELL TEE PRE-ORDERS OPEN

The Farewell Tee is an homage to our popular “Betterment Tee” first released in 2019 at the opening of our Mt Eden Flagship Store. Originally printed in maroon, this new iteration has been reworked into our signature blue colour along with an added commemorative date.

Pre-orders are now open via DM and will close on Friday May 24th. Message us directly for more info and to register your interest. New Zealand only.

Product Campaign for

It was a pleasure to create a series of images that explores light, colour and shadow to debut Modest Vintage Player’s new pastel collection: A unique take on their flagship products.

The Pastel Collection is now available online for U.S Customers.

Our latest campaign series for

Highlighting some of Auckland's best in their field. Young, Ted and the Williams brothers were selected to sport the brand's latest product range — the first colours introduced to their perfect t-shirt.

The campaign showcases the purity of each piece and the craft of each wearer. An inspiration and nod to the uniformity of a classic piece in everyday life that lets the individual be the best in what they do.

Thank you to , .synnott and for kickstarting this range with us as we build upon the narrative.

Full Branding Suite for
Naming, Brand Strategy, Visual Identity for Rimor Bay, a new lifestyle label based in Auckland, New Zealand. Platform was entrusted with developing a full brand suite that positions the brand amongst a range of lifestyle and luxury labels whilst championing values of refinement, nostalgia and an idyllic narrative.

Inspired by the concept of life-long memories and experiences, the naming was required to transcend and have singular representation of these spaces that we all hold close. The supporting wordmark, symbols and toolkit developed aids the brand in adopting a lighter, warmer feel whilst holding a layer of refinement to the overall brand language. The result is a prominent and well-rounded presence that communicates its pillars across all touch-points with autonomy.

We’re honoured to have been entrusted with all facets of the brand and it’s been a pleasure seeing these elements exist and be received by its intended audience with such positivity. We’re excited to see Rimor Bay pave the way in redefining Auckland’s lifestyle space as not only a brand but as a movement “For The Days Ahead”.

New Visual Identity and E-Commerce Design for our friends over at , a traditional style bakery & pâtisserie situated in a contemporary world.

Platform was assigned to position the brand in such a way that reflects the harmony of their traditional values and contemporary techniques. Creating a design system that showcases a multitude of existing product variations without alienating future offerings, collaborations and brand activities. Our inspiration naturally pulls from Parisian bakeries, fused with select typefaces by , and unreleased Mono from .

The resulting brand language has quickly come to life through a new e-commerce site, packaging assets and digital material — it’s been an exciting project for us to develop how Zi Sweet is seen and how their customers can now interact with the brand. Head over to their profile to explore the digital experience.

Photography by
Web-Development by .studio

New Visual Identity and E-Commerce Site for our friends over at , a traditional style bakery & pâtisserie situated in a contemporary world.

Platform was assigned to position the brand in such a way that reflects the harmony of their traditional values and contemporary techniques. Creating a design system that showcases a multitude of existing product variations without alienating future offerings, collaborations and brand activities. Our inspiration naturally pulls from Parisian bakeries, fused with select typefaces by , and unreleased Mono from .

The resulting brand language has quickly come to life through a new e-commerce site, packaging assets and digital material — it’s been an exciting project for us to develop how Zi Sweet is seen and how their customers can now interact with the brand. Head over to their profile to explore the digital experience.

Photography by
Web-Development by .studio

Graphic Direction & Campaign Media for

For their first experience, Platform supported with a conceptual cafe in collaboration with .studio.

Their flagship store was converted to a full service Cafe through selections of collaborative product and the barista experience rounded out thanks to & and food by .

The temporary space was open for one day only, marking a unique and memorable experience for customers & walk-ins alike. We can’t wait for the next.

Off by REMiND & Platform.

A ‘mental brake pedal’ for the sound and organised mind. Our latest collaboration with mindfulness company .nz

Encouraging one to disconnect from the daily noise that we often forget to tune out of, our first instalment of collaboration aims to slow the mind and reset our working tempo.

Spotify link in our bio

Off by REMiND & Platform.

A ‘mental brake pedal’ for the sound and organised mind. Our latest collaboration with mindfulness company .nz

Encouraging one to disconnect from the daily noise that we often forget to tune out of, our first instalment of collaboration aims to slow the mind and reset our working tempo.

Spotify link in our bio 💿

For their latest W22 release — continues to refine signature cuts and materials, building on the ethos of continual refinement and their journey towards “A Life Well Designed”.

As part of our partnership with Porter James Sports, Platform continues to develop the brand’s visual presence with each season and campaign.

Creative Direction: .co
Photography & Videography: .co
Models: .e & Casey
Location: .akl