IM Creative

The 2026 FIFA World Cup is projected to generate $11 billion in revenue.

That's not just football.

That's the value of attention at a global scale.

From 5,000 followers to over 5 million in a week.

Tim Payne's story shows what can happen when the spotlight finally finds you.

When marketing and sales operate in silos, growth slows.

When they share insights, messaging, and goals, revenue follows.

Yesterday it was the Yellow Pages.

Today it's Google, Meta, and TikTok.

Tomorrow it'll be something else.

The platforms change. The principles remain.

Always a pleasure to get back on the tools 📸 and capture some great moments.

AMADA New Zealand (Amada Oceania Pty Ltd) recently held its latest Fibre Laser Seminar here in Auckland.

It was fantastic to see such an engaged audience, a real credit to the valuable insights shared around getting the most from the latest fibre laser technology.

Operators and manufacturers from across New Zealand’s sheet metal industry had a great opportunity to upskill, exchange ideas, and gain a competitive edge in an evolving market.

Behind every business are real people who value genuine conversations, practical knowledge, and strong industry connections.

Being part of events like this is always a privilege.

Marketing is not just an expense.

It is how modern businesses stay visible, relevant, and competitive.

Every day you stay invisible is market share lost.

If people stop seeing your brand, they eventually stop thinking about it.

Consistency keeps businesses relevant.

People don’t buy products.

They buy outcomes and solutions.

Sell the value, not just the feature.

People rarely buy based purely on logic.

Pricing psychology influences how we perceive value, quality, and even trust.

The world’s biggest brands understand this extremely well.

Success rarely starts off looking like success.

It starts with risk, rejection, uncertainty… and someone stubborn enough to keep going anyway.