Sam Friday

Sam Friday makes fashionable, fun, affordable, high quality, sexy, cute and stylish intimates, swimwe Webstore : www.samfriday.com

Sam Friday swimwear, underwear, lingerie and hangout apparel. Available exclusively online and at Sam Friday Brandstores in Utrecht, Haarlem, Den Haag & Maastricht. Also available at Bijenkorf stores & Breuninger in Germany.

15/05/2026

Beautiful in our Ibiza blue set ✨🩵

11/05/2026

Now 50% off selected lingerie styles ✨

Available until wednesday — shop now ❤️

06/05/2026

Summer in batik flowers 💜

04/05/2026

Shop our lemon lingerie 🍋

Made for perfect summer days ✨

30/04/2026

Our new collection is now live ✨
Lemon, Leopard & Batik flowers

Discover the full collection online 😍

22/04/2026

All the perfect shades in one bikini. Gradient✨💙

15/04/2026

Meet your new summer essentials ☀️

The new Essentials Swim line is now live — timeless silhouettes, elevated colors and the perfect fit for every getaway.
Shop now via the link in bio ✨