Adperium

Adperium's new self-serve DSP is here: buy display, mobile and pop traffic from all major SSPs and exchanges. Campaign setup takes a minute: http://www.adperium.com/advertisers - check it out now!

How can you start advertising on our new platform? Check it out here:
http://blog.adperium.com/post/141890663202/how-to-start-advertising-with-adperium

How to start advertising with Adperium? In this blog we’re going to teach you how to set up your campaign with Adperium. Altough our platform is very straight-forward, it’s always helpful to being walked through the platform. So next time, you won’t need our help anymore ;) Step 1. Click on one of the call to actions to Start your campaig…

Our new chatbox is live! You can now get live assistance when you're on our new website www.adperium.com!

Look for the chatbox in the bottom right corner!

Anarchy at the office!

Our post-lunch ritual; a minute of contemplation

The article from Joost has been mentioned in an overview article by NewNeuroMarketing.com with the 7 most interesting findings of 2015! Read all of these findings here: http://bit.ly/1OiPcmm

These are the 7 most interesting neuromarketing insights of 2015 I vividly remember reading a cool article last year.  Scientist found that words that sound alike could trigger the same brain areas. Specifically they found that ‘bye now’ and ‘buy now’ were closely linked together. It was good to know that the hidden gems from the scientific journals still fo…

Our colleague Joost has written a new article for NewNeuroMarketing.com on what's the best way to show your product in an advertisement.

http://bit.ly/1PajmeF

What’s the perfect way to show a product in advertisements? An advertisement has a lot of components you need to think about: size, placement, the tone of voice, the logo, the photo, the offer and much more. It’s mind-boggling. And yet, most advertisements are created on nothing more than a gut feeling, with no scientific background whatsoever. And alas, the…

What happens in a minute on the internet?

Interesting article by Botlab.io about the impact of adfraud:

https://medium.com//wtf-is-going-on-with-ad-fraud-ac6739745721

WTF IS GOING ON WITH AD FRAUD?!? Ad fraud is the biggest cybercrime, making a whopping $10 billion or more for cybercriminals this year, causing damages …

A must-read by AdPushup; what are the for 2016? http://www.adpushup.com/blog/4-emerging-advertising-trends-that-you-shouldnt-ignore/

4 Emerging Advertising Trends That You Shouldn’t Ignore This is a guest contribution by Paul Jacobson, Content Marketing Strategist at imonomy interactive, an in-image advertising technology solution provider. Traditional banner advertising has been the…

Getting ready for the new in !

Interesting case study by WhichTestWon.com on banner advertising. The banner with two CTAs got higher CTRs!

https://whichtestwon.com/case-study/take-a-gamble-do-you-think-one-won-or-two/

Take A Gamble: Do You Think One Won Or Two? - WhichTestWon Winning Version: Version B, with the added Call to Action (CTA) button, was the definite winner. However, for a seemingly …