I R I S - I Ride In Style

I R I S - I Ride In Style

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Cycling apparel | Ride With Colourful Confidence I R I S empowers you to ride your bike with colourful confidence through our bold and unique designs.

Our designs enable you to stand out and break away from the conformity of the current sport to express your individuality with confidence giving you the power to transform your ride. Our mission is to bring together performance, innovation and contemporary fashion. We obsess the design to create the perfect garment or accessory

06/10/2026

Just a little heads up.

From mid October, the prices of our Fall Winter pieces will be increasing.

It’s not a decision we’ve taken lightly, and we wanted to be transparent about why. We’ve written a little more about what goes into our products, how we price them and why our prices are changing.

If you’d like to know more, head to the link in our bio to read the full story 👇

https://iris.cc/stories/what-goes-into-the-price-of-an-iris-piece

And if there’s something you’ve had your eye on, now might be a good time. 👀

04/10/2026

Exciting things are just around the corner . . .

Sign up to our newsletter for first access to Natoora FW 2026.

https://eepurl.com/hj7Q1P

01/10/2026

A little more IRISland.

Before we turn our attention to cooler days, layers and what’s coming next…

There’s still time for a little more colour, a little more Bilberry and a few more rides in the sunshine.

https://iris.cc/categories/spring-summer

25/09/2026

Can you keep a secret? 🤫

Photos from I R I S - I Ride In Style's post 20/09/2026

Late summer, sorted.

One minute it’s a cool morning, the next you’re wondering why you brought a jacket.

At this time of year, temperatures can change a lot throughout the day, so a little flexibility goes a long way.

Whether you’re bikepacking, touring or simply spending a full day in the saddle, we’ve pulled together the pieces we’re reaching for now. Bibs and jerseys for sunny kms, lightweight layers for cooler starts, evening rides and everything in between.

Because there are still plenty of good rides to be had before summer is officially over.

Shop our Late Summer Favourites - https://iris.cc/categories/customer-favourites

19/09/2026

We’ve taken the last few days to process the incredibly sad news that Max is no longer with us.

It’s hard to find the right words for someone who gave so much to so many communities.

Max had an incredible ability to bring people together. If there was a space for people to ride, explore, connect and feel part of something, he would find a way to make it happen. He opened doors, connected people and shared his connections generously, always with huge enthusiasm, energy and a big smile.

We were lucky enough to work with Max on the Lynx Trail in Slovenia, but our relationship went far beyond that project. He was always there to support the IRIS community, helping us bring our adventures to more people through his own network and Gravgrav. But what we will remember most is Max himself. His generosity. His positivity. His curiosity. And his instinct to make space for others.

The cycling community has lost someone who cared deeply about helping people come together and making those communities thrive. We feel incredibly lucky to have known him and to have shared some adventures along the way.

Our thoughts are with Max’s family, his partner, his friends and everyone who knew and loved him.

You will be deeply missed, Max.

Photos from I R I S - I Ride In Style's post 13/09/2026

Ride The Weekender: Oberland Edition yourself. 🚲⛰️

A few months on, and we’re still thinking about this one. Big views. Beautiful gravel. Long days in the saddle. The odd lakeside 'dip in a bib'. And plenty of good company along the way.

The best bit? You can ride it too.

With summer still hanging around for a little longer, we’ve put our Oberland route on komoot so you can get out there and explore some of the trails we discovered earlier this year. The route was created by IRIS ambassador Sara Hallbauer, who knows this corner of the world pretty well.

So, if you’re looking for a new adventure before summer is officially over, this one might be worth saving. Pick a weekend and go explore.

https://www.komoot.com/collection/4257068/-the-weekender-oberland-edition-2026-by-iris

01/09/2026

Bloomtown is getting a little harder to find.

As part of our IRISland Collection, the Bloomtown jersey was always a limited edition. M and XL have already gone, and the remaining sizes are now in their final days.

Once they’re gone, they’re gone. No second run, no secret stash hiding somewhere.

So if you’ve been thinking about adding a little Bloomtown to your rides, now’s probably a good time.

Ride in colourful confidence. 🫶

30/08/2026

Summer doesn’t always mean leaving the layers at home.

Cool mornings. Changing skies. A little breeze on the descent.

Sometimes all you need is a lightweight layer you can throw on when you need it, then tuck away when the sun comes out.

Here, we’ve paired the Carota Nero Gilet with the Fiordaliso Jersey and Escape Bib Shorts. The gilet and jersey are both part of our Natoora Cold-Dye Collection, bringing a little colour to your summer riding too.

Layer up. Peel off. Keep riding.

https://iris.cc/categories/gilets

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