Code - a Shopify Plus Agency

About last night, our annual Christmas party was a blast! 🥂🎄

We recently launched the new Shopify 2.0 store for Bron Jewelry! Bron is a Dutch jewelry brand known for its colorful designs and carefully selected gemstones, crafted to be worn and enjoyed every day 💍

The new store features a completely redesigned look by Puurpxl and a flexible setup powered by Shopify 2.0, giving Bron access to a wide range of content blocks and a future-proof foundation.

One of the highlights was tackling both the legacy and new codebases simultaneously, keeping the old theme running while building the 2.0 version. Converting an older codebase into a modern structure was both a challenge and a key achievement for us.

A big thanks to Anne Roos van Oord and Veerle Hieselaar for their partnership throughout the project. On the Code side, this launch couldn’t have happened without Casper, along with Stijn as lead developer, Uldis handling the migration, and Pier guiding discovery and consultancy.

Looking ahead, we’ll continue to support Bron Jewelry with retainer sprints to expand their theme further and explore more of Shopify’s capabilities. See their new store for yourself!

Bij Code draait het om mensen. Daarom zoeken we een HR Generalist die onze cultuur ondersteunt en versterkt. Iemand die energie krijgt van het begeleiden van collega’s, het stroomlijnen van processen en het zorgen voor een fijne employee journey van start tot exit.

In deze rol werk je nauw samen met onze HR Lead en ben je het aanspreekpunt voor alles rondom HR. Van onboarding tot ontwikkelgesprekken en van verlofregelingen tot verzuimbeleid. Jij houdt het overzicht én het menselijke contact.

Werk je graag in een organisatie waar de lijnen kort zijn, het tempo hoog ligt en er veel ruimte is voor eigen initiatief? Dan is dit jouw kans.

Solliciteer nu via de link in bio👆

Op 4 juni staat de Beurs van Berlage in Amsterdam weer in het teken van Emerce E-commerce Live. Code is dit jaar opnieuw sponsor, samen met Shopify, Klaviyo en Ingrid. Verwacht keynotes, de laatste e-commerce insights én gratis ijs bij onze stand 🍦

We zijn niet alleen te vinden in de booth, maar ook op het podium:

– Robin Huizing (Code), Marleen Vonk & Babette van Waes (Little Dutch): Hoe Little Dutch E-commerce naar een hoger niveau tilt met Shopify 🇳🇱

– Midge Hazewinkel en Aina Lobera Garcia Vacas (Code): Post-purchase done right: 6 tactics from 10DAYS, Alpinestars & more 🇬🇧

Wil je erbij zijn? We geven gratis tickets weg aan merken en retailers. Laat hieronder “Emerce” achter of stuur ons een DM, dan nemen we contact met je op.

We hopen je daar te zien! 👋

Live! 𝗖𝗼𝗱𝗲 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗖𝗹𝘂𝗯, de podcast waarin je leert hoe je meer succes kunt halen uit je e-commerce, is vanaf vandaag te beluisteren 🎙

In deze podcast duikt Robin (Customer Success Manager bij Code) elke twee weken in de wereld van e-commerce. Samen met e-commerce managers en business owners praat hij over hun uitdagingen, en oplossingen. Luister naar gesprekken over topics als replatformen, retentie, marketplaces, AI en cross-border groei.

We zijn trots dat de podcast mede mogelijk wordt gemaakt door Shopify. ‘The one commerce platform behind it all’ en nu dus ook achter onze podcast. Een mooie erkenning van onze rol als Shopify Premier Partner in Nederland.

Check alle afleveringen via code.nl/podcast 🎧

Global commerce is shifting fast. From rising tariffs to higher customer expectations, international growth takes more than ambition.

That’s why we’re hosting a new Code Commerce Club on 16 May, packed with insights you can use from the brands that are already doing it.

You’ll hear how built a multi-market D2C channel in just one year. talks about scaling global operations. and share five strategies that helped Ninepine grow fast. And Global-e breaks down the latest trends and market shifts.

📍De Kop van Oost, Amsterdam
🎟 Exclusively for brands and retailers

Request your invite via the link in the bio.

What started with a single handmade lamp has grown into a complete lifestyle brand for babies, toddlers, and preschoolers. Today, is known for thoughtfully designed toys, nursery decor, and everyday essentials, now available in over 50 countries 🌍

To support this scale, we migrated Little Dutch to Shopify (Markets), creating a stable and flexible foundation for managing multiple regions in one place. J Brand brought the new store design to life. In addition, Little Dutch will soon start using Klaviyo for email marketing. Rebuy and Gorgias are now integrated into their tech stack to support product discovery and customer service.

The new store is live and just in time for spring 🌸 . With the latest collection now available, it’s the perfect moment to explore what’s new: https://little-dutch.com/

has been a leader in motorsports gear, and now their online store is built to match that same high level of performance. In 18 months, they’ve gone from having no European DTC store to achieving a 51% increase in conversion and 10X growth in their first year on Shopify Plus.

With Shopify Markets, Alpinestars efficiently manages localized storefronts across Europe. Driving engagement was another priority, so we helped strengthen their customer connection using Yotpo (Reviews and Loyalty), Klaviyo (Email), our own Returner app (Returns and exchanges) and Gorgias (Customer service).

Our favorite feature? A custom-built suit configurator, letting racers design their own made-to-measure gear. Super cool, if we say so ourselves!

It’s been a great ride, and we’re proud to be part of Alpinestars’ fast-growing DTC journey. Big thanks to their team, for the collaboration and our developers for bringing this to life. Find the case study through the link in the bio!

Shopify is reshaping the way customers engage with brands by introducing Account Extensibility. These updated customer accounts create a personalized space where shoppers can interact with your products, services, and features—all tailored to their needs.

Available to all merchants (except for B2B accounts on Shopify Plus), this update marks a major step forward for customer experience. Shopify is even renaming the classic accounts to ‘legacy customer accounts’, signaling the future of customer interactions.

Curious about how these accounts work and how they compare to legacy ones? Check out our latest blog, where we break down the differences, the best time to make the switch, and how to maximize this exciting feature.

Big news for our partnership with Ingrid!

Back in 2021, we built the Shopify app to deliver personalized shipping experiences and boost conversion rates. Now, with Shopify’s Checkout Extensibility, we’re taking the app to the next level. Think tailored delivery options—adjusting costs, carriers, and pickup points for every customer.

As Ingrid ramps up focus in the Netherlands with a local commercial team, we’re intensifying our collaboration. Proud to support brands like J. Lindeberg, AIMN Sportswear, and Myrqvist with smarter shipping solutions. Stay tuned for more! 💡

The Shopify Checkout has always been a benchmark for e-commerce conversions, and now, with new customization tools, it’s more flexible than ever. 🔥

From using Shopify Functions for custom discounts to adding fields for VAT numbers or frequently asked questions, these tools align your checkout with your customers’ needs. For Shopify Plus users, the possibilities are even broader: think tailored payment methods, personalized content blocks, and advanced branding adjustments.

We’ve explored these new possibilities in our latest blog, where we break down how Shopify Checkout Extensibility empowers merchants to create a tailored, frictionless checkout experience. Want to check out all the possibilities? Dive into the blog through the link in the bio 🙌

New launch! 🍷 is live with their 𝐝𝐢𝐫𝐞𝐜𝐭-𝐭𝐨-𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐰𝐞𝐛𝐬𝐡𝐨𝐩𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒 𝐚𝐧𝐝 𝐄𝐔! Designed by .digital and packed with features: multi-language support via Shopify Markets, Exact Online integration, and customizable bundles.

A huge thank you to Marc Beckers, Luciënne Lieshout, Annabel de Neeling, and Michiel Rodrigues Pereira for the trust and collaboration. And of course, hats off to our Code team: Jeroen, Francis, Giulia, Dominick, Pier, and Simon!

Explore the new store 🥂