IBC

in Numbers 🎉

This year's Show brought together over 41,200 attendees, 1,300 exhibitors, 600 speakers and 125 media partners, who shaped the future of and .

🔗Don't miss your chance to join us next year! Register your interest for here: https://show.ibc.org/register-interest-ibc2027

WATCH NOW: "AI... is core to who we are."

✨🎙️In the IBC2026 studio, Google Cloud's Anil Jain and Google Labs' Thomas Iljic explore the implications of AI in the context of the industry's generational technology shifts.

Watch the full interview here:

Google Cloud: AI and generational technological shifts In the IBC2026 studio, Anil Jain, MD, Global Strategic Industries, Google Cloud, speaks to Thomas Iljic, Distinguished Product Manager, Google Labs, explores the implications of AI in the context of the industry's generational technology shifts.

WATCH NOW: "AI is... an expensive hammer"

According to the Chief Digital and Information Officer for Australia’s national public broadcaster, AI should be used judiciously. ABC’s Damian Cronan warns those interested in the tech to remember: "Ultimately, what’s your differentiator if everyone is making content from AI?"

Watch more here:

ABC’s Damian Cronan: IBC2026 session highlight: An IBC2026 conference panel of experts from OBS and Australia's ABC explored how they are using AI in day-to-day operations and strategic planning for the future.

How are the top M&E companies protecting premium video and profits from AI threats? 🚀

Laurent Dechaux, CEO, Verimatrix, explores how AI is changing the threat landscape for premium video, why proactive protection matters, and the financial impact of content theft on companies.

Watch the full interview here:

Protecting premium video in the age of AI Laurent Dechaux, CEO, Verimatrix, explores how AI is changing the threat landscape for premium video, why proactive protection matters, and the financial impact of content theft on companies.

Announcement: brings the global media industry together to turn innovation into action

IBC2026 brought the global , and community together for four days of business, innovation and collaboration at the RAI Amsterdam. Welcoming 41,225 attendees from 170 countries and more than 1,300 exhibitors, the show reflected an industry focused on turning rapid technological and commercial change into practical progress.

First-time exhibitors were up by more than a third in 2026, while many established global brands expanded their presence. Initiatives including Future Tech Ignite, Braindate and the expanded Talent & Skills Development Programme also created more ways for ideas, expertise and commercial opportunities to develop across the global community.

🔗Read the full press release: https://ow.ly/LAEr50ZNEVa

⏰ Final Hour! Just one hour left to walk the halls, catch the latest tech, and see live demos at . Don't miss it!